What are some strategies to outrank your retailers who use the same page content as you?
-
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
-
(providing you are the first to be crawled and indexed/noted with this content)
I am quite certain that first to be crawled/indexed does not determine who gets the rankings - or even who will appear in the SERPs without being hit by filters or Panda problems. The more powerful sites who are publishing the content often get the rankings or survive the filters and Panada.
If you want to avoid this problem put that essential content on an image. Then add enough additional content to make a substantive page. Require your resellers to use that image if you don't want them to have Panda problems or be filtered on duplicate content.
Then add enough additional content to the pages to make it substantive enough for Google to index and rank.
-
Hey Rob & Jesse,
Thanks for the tips, they were quite helpful. I like the idea Jesse of asking them to shorten their content and provide a read more link. Rob I like your idea of taking advantage of h1 and product descriptions. We are also currently under a massive website change, so that will definitely help us out in the long term. But whats messed up is that the FDA legally restricts you to linking to any product pages through a blog in the natural health industry! Pharmaceutical companies really take the extra steps to lobby and screw over their competitors....
-
Cheers buddy!
We all work together !! Gotta love it.
-
If he is the one producing the content (from FDA), and it's originally written by FDA approved staff, and other sites are scraping and using his content - (providing you are the first to be crawled and indexed/noted with this content), you will be credited with the content originality. The technical structure of your site will have an impact as well as the social landscape and the way people perceive your brand online.
That's all I wanted to add to that.. Don't worry so much about the content if its your original stuff. If they are ranking higher - take some of my other suggestions, build a company blog, share news and source info about the products, highlight products, specials and promo's. Build a community people will want to come back to buy, share, and support. Build links to the content in the blog on the company site, share the info, get you product our into the right niches and circles and I think it will all come together with time.
SEO isn't an overnight success, and I can't stress that enough to clients i work with. It takes time and patience to succeed with results that stick
Cheers!
-
Nice answer, Rob +1
-
Okay this sheds some light.. Interesting situation.
I don't know what to tell you. There really isn't a way to "outrank them using the same content." Your best bet is to just build more links or see if they can provide a shortened version of the write-ups with a "read more" link pointing to your page. The best thing would be for them to no-crawl those specific pages..
Gosh I don't know this one has me stumped.
-
That's pretty straight forward and almost answers itself
What you need to do is rework all the product descriptions you sell (that are/might be duplicated on 1 or 25, 50 of 100 sites). You need to work on then optimizing the framework of your site (technical work), write great compelling titles and description tags, good H1-H2 usage throughout, copy placement, integrate UGC (user generated comment) to write product reviews and notes on current inventory or sales experiences, and of course have some sort of plan sketched out for a social media and marketing push to build awareness and traffic to the site - it'll be difficult. All the while and doing all this you need to consider some sort of content development strategy (blog?) which could highlight certain products daily? weekly? monthly? Integrate that into a media delivery email campaign to gain new potential sales leads from site visitors, offer promotions too, etc? Opportunities are endless here and sometime frustrating as you work through and find the right formula that works.
I always fine these problems fun to work out. Sometimes I get carried away!
It's not an easy job, I won't lie. I recently had a client on a site for a client like that with over 1000 individual products (and that's small compared to some enterprise-level sites now) and it's a long process to do, but as you work through it, optimize it, test it, re-test it, re-work it again and again, you'll find the right formula to get those page indexed and ranking. Adding that personal touch to descriptions by re-writing them as well, gives you opportunity to leverage other potential KW's for POW (points of entry) from/through organic search, keeping in line with the primary KW's you are trying to target.
Create a great user experiences as well
Look to see what the other sites are missing. Look at the site from a 'buyer' perspective', what can you improve on? image galleries? sign ups? search function to improve product location? etc.. I don't think the other sites who are ranking above you, have all that nailed down, unless they are a global client like Target, Walmart, etc, etc. There is always room to improve !!
Hope some of that helps. It should get you started for sure!
-
Yes it sounds easy enough, but we have 100 plus products, we just spent tons of money having professional FDA expert writers write good valuable content for each of them, but now our retailers are copying word for word most of products. Since it is a natural health company, the FDA restricts a lot of our wording. Some of our retailers have been online longer than us and have higher DA and PR, we were thinking that we should write content specifically for our retailers and just for our website, but this will require tons of money and time...
-
Use different content?
I'm not sure I understand. Can you provide examples? I can't think of a reason why you couldn't build different/better content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Image Search also punish duplicated content?
Does duplicated content have an impact on your Google Image ranking?
Image & Video Optimization | | fduo0 -
Places page help
Hi I was hoping somebody could provide me with some help regarding places pages. If I search 'recruitment agencies Chester' I get this result https://www.google.co.uk/search?q=recruitment+agencies+chester&ie=utf-8&oe=utf-8&rls=org.mozilla:en-GB:official&client=firefox-a&gws_rd=cr&ei=LsBTUr6rJ8Sw0wXt74CQAg I am confused as to why certain sites are ranking higher than others for example: The site with the a) ranking has no reviews and the place page doesn't seem particularly optimised. The site ranked at c) has 2 bad reviews The site ranked at g) seems to have a much more optimised places page yet ranks below the other sites. Is this just a strange batch of results or can somebody provide me with more information/ help? I don't understand the ranking system at the moment. Thanks for any help you might be able to offer!
Image & Video Optimization | | onlinechester0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Maps on landing page for SAB
For a SAB (service area business) would it help to have a map of their location on the Homepage?
Image & Video Optimization | | echo10 -
Using Facebook for Places page
I have been using Facebook for my website for some of my client, Previously it use to get ranked fast and I have one of my client of the very top for one of my clinets main keyword. I took another the same Nitch but in a different location, but they don't seem to be getting ranked.
Image & Video Optimization | | joeuglyhat0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Isn't video content killer-link bait?
I have not tested this yet and but I cant find anything useful on it searching online. My theory is that if you host a video on one of your own webpages and have the embed code of that video right under it then isnt everyone that grabs that embed code and sticks it on their site/blog giving you a backlink? When you click on an embed YouTube video it takes you straight to YT so surely someone embeds one of your videos that is hosted on your site it must give you a backlink? If this is the case then what would the ancor text be if any? and how would you change it? What's the value of this think over a pure text link from the same page? If this the above is correct then surely video is an incredible link building tool? The challenge still lies with making cost effective, quality video content but if you can get the hang of that then your on to a winner right? YouTube may get millions of hits and 'be the second biggest search engine' but having own branded, self hosted, killer-link-bait videos on your site must be the way forward? Adding a video site map will help tell Google the video is there and it should get indexed in video searches. Also if it gets visibility in universal search you get visitors coming straight to you site....
Image & Video Optimization | | grahammilton10 -
Google’s algorithm on file size. Use IFrame or not?
With page size being a big factor in Google’s algorithm what’s the best way to implement a flash file without jeopardizing rankings? What’s your thoughts on embedding the video in an IFrame?
Image & Video Optimization | | SEO-Team0