"take care about the content" is it always true?
-
Hi everyone,
I keep reading answer ,in reference to ranking advice, in wich the verdict is always the same: "TAKE CARE ABOUT THE CONTENT INSTEAD OF PR", and phrases like " you don't have to waste your time buying links, you have first of all to engage your visitors.
ideally it works but not when you have to deal with small sites and especially when you are going to be ranked for those keywords where there's not too much to write.
i'll give you an example still unsolved: i've got a client who just want to be ranked first for his flagship store, now his site is on the fourth position and the first ranked is a site with no content and low authority but it has the excact keyword match domain.
tell me!!! what kind of content should i produce in order to be ranked for the name of the shop and the city?? the only way is to get links.... or to stay forth.....
if you would like to help me, see more details below:
page: http://poltronafraubrescia.zenucchi.it
keyword: poltrona frau brescia
competitor ranked first: http://turra.poltronafraubrescia.it/
competiror ranked second: http:// poltronafraubrescia.com/
-
i'm sorry but i don't understand what you mean, i need to have concrete answer in order to solve my problem...so, what shall i do?
sorry if i'm too direct, but i'm a bit tired to read generic question that dosen't help me..
thanks, guido
-
Just a quick thought for you; I am sure you will more!
Seems to me that many times that is the case:
-- if the url is thebestchickensoupforthemeatloverssoul
-- and you search for "the best chicken soup for the meat lovers soul"
the site containing the keywords seems to have quite a leg up.
Another example:
a friend of mine has a website. blackfootriveroutfitters....
he has pretty good content now and deserves a good rank.
But, it was not long ago his content was crap and still ranked first.
-
social signals are very important for your site, like Facebook (likes,shares,) twitter etc.
make some guest post to relevant blogs
i hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Fluctuation on "Canvas Prints" keyword in google.co.uk
Hello Moz We are struggling for "canvas prints" ranking in google.co.uk since last 2 years. every time in SERP my webpage has been changed. i want to rank this URL on this particular keyword - "canvas prints" Can you tell me why my page has been fluctuate every time in SERP's. mtwpvf
White Hat / Black Hat SEO | | CommercePundit1 -
Are links on a press page considered "reciprocal linking"?
Hi, We have a press page with a list of links to the articles that have mentioned us (most of which also have a link to our website). Is there any SEO impact with this approach? Does Google consider these reciprocal links? And if so, would making the links on the press page 'nofollow' solve the issue?
White Hat / Black Hat SEO | | mikekeeper0 -
Content placement in HTML and display
Does Google penalize for content being placed at the top of the page and display for users at bottom of the page? This technique is done by CSS. Thank you in advance for your feedback!
White Hat / Black Hat SEO | | Aerocasillas0 -
Content within a toggle, Juice or No Juice?
Greetings Mozzers, I recently added a significant amount of information within a single page utilizing toggles to hide the content from a user and for them to see it they must click to reveal. Since technically the code is reading "display:none" to start, would that be considered "Black Hat" or "Not There" to crawlers? It isn't displayed in any sort of spammy way. It is more for the UX of the visitor that toggles were utilized. Thoughts and advice is greatly appreciated!
White Hat / Black Hat SEO | | MonsterWeb280 -
Competitor using "unatural inbound links" not penalized??!
Since Google's latest updates, I think it would be safe to say that building links is harder. But i also read that Google applies their latest guidelines retro-actively. In other words, if you have built your ilnking profile on a lot of unnatural links, with spammy anchor text, you will get noticed and penalized. In the past, I used to use SEO friendly directories and "suggest URL's" to build back links, with keyword/phrase anchor text. But I thought that this technique was frowned upon by Google these days. So, what is safe to do? Why is Google not penalizing the competitor? And bottom line what is considered to be "unnatural link building" ?
White Hat / Black Hat SEO | | bjs20101 -
Will aggregating external content hurt my domain's SERP performance?
Hi, We operate a website that helps parents find babysitters. As a small add- on we currently run a small blog with the topic of childcare and parenting. We are now thinking of introducing a new category to our blog called "best articles to read today". The idea is that we "re-blog" selected articles from other blogs that we believe are relevant for our audience. We have obtained the permission from a number of bloggers that we may fully feature their articles on our blog. Our main aim in doing so is to become a destination site for parents. This obviously creates issues with regard to duplicated content. The question I have is: will including this duplicated content on our domain harm our domains general SERP performance? And if so, how can this effect be avoided? It isn't important for us that these "featured" articles rank in SERPs, so we could potentially make them "no index" sites or make the "rel canonical" point to the original author. Any thoughts anyone? Thx! Daan
White Hat / Black Hat SEO | | daan.loening0 -
How to idesntify "inorganic" links
I am intending to remove spammy link of my website http://cellspyexpert.com/ which has been ranking well but I noticed a sudden drop in its ranking. I took a lot of care while building links, I tried to get links from relevant high authority websites with high page rank. I used profiling and guest blogging method only and never participated in any link scheme but received following message in google webmaster tools " Google Webmaster Tools notice of detected unnatural links to http://www.cellspyexpert.com/" I got this message on 19<sup>th</sup> Sep and ranking dropped on 6<sup>th</sup> Oct 1- Is this EMD issue?? I am pretty sure it is not because of EMD (Exact match domain) as I have been using phrase match, brand name+phrase and other anchor texts. I used exact match also but only 2%. 2- If it is bad quality, inorganic link issue?? Then I am intending to remove inorganic links so that I could send reconsideration request but facing problem in detecting inorganic links. Please advise!!
White Hat / Black Hat SEO | | shaz_lhr0 -
How to Not Scrap Content, but still Being a Hub
Hello Seomoz members. I'm relatively new to SEO, so please forgive me if my questions are a little basic. One of the sites I manage is GoldSilver.com. We sell gold and silver coins and bars, but we also have a very important news aspect to our site. For about 2-3 years now we have been a major hub as a gold and silver news aggregator. At 1.5 years ago (before we knew much about SEO), we switched from linking to the original news site to scraping their content and putting it on our site. The chief reason for this was users would click outbound to read an article, see an ad for a competitor, then buy elsewhere. We were trying to avoid this (a relatively stupid decision with hindsight). We have realized that the Search Engines are penalizing us, which I don't blame them for, for having this scraped content on our site. So I'm trying to figure out how to move forward from here. We would like to remain a hub for news related to Gold and Silver and not be penalized by SEs, but we also need to sell bullion and would like to avoid loosing clients to competitors through ads on the news articles. One of the solutions we are thinking about is perhaps using an iFrame to display the original url, but within our experience. An example is how trap.it does this (see attached picture). This way we can still control the experience some what, but are still remaining a hub. Thoughts? Thank you, nick 3dLVv
White Hat / Black Hat SEO | | nwright0