What to do with pre-panda gateway pages?
-
We used an SEO firm back in the day to create gateway landing pages for our site heavily optimized for certain keywords and phrases. They ranked well for years and then the panda/penguin updates hit and the pages no longer rank at all. The content on the pages is actually useful and decent (http://payloadz.com/info-sell-ebooks.asp). The html is over-optimized on keyword though.
What should be our strategy here? The keywords and phrases are still important for us. Should we move the content to another URL with less HTML optimization, remove the existing optimization on the pages where they are? The backlinks are of poor quality as well.
We have gone through a disavow process and still no affect on these pages after a month.
-
You're welcome Shannon. Thank you for giving us the opportunity to help out, even if the news isn't so good to hear.
-
Thanks Everette, your candid response is much appreciated.
-
If the page you linked to is indicative of the other pages as well, I'd just delete them, let the page 404 so it gets removed from the index, disavow the links, and start over with better content. You say the content is useful, but I read the entire thing and it sounds very much like it was written for the sole purpose of stuffing a bunch of keywords about selling eBooks. It was not very useful at all.
My advice would be to get rid of pages like that completely and if you're going to write about selling eBooks do so without thinking so much about keywords or SEO, and just focus on providing the absolute BEST guide to selling eBooks that you can. This will require a writer who is actually an expert at selling eBooks, which means it will cost more money to produce the content. Think quality over quantity. Scale down your landing page strategy drastically and just be as informative as you can.
Good luck. It is a bitter pill to swallow, but you're not the only one having to deal with it.
-
Thanks for the reply Erwan. Unfortunately, a new domain just is not in the cards for us at this time.
-
A French e-commerce had the same issue:
-
they picked a new domain.
-
they used a java-script redirection from the old homepage (no 301), which is not supposed to pass penalty (to be verified) - it helps to redirect people who bookmarked the website/the direct visitors.
-
they tried to understand the reason of the penalty and changed their way to build links (no more links on farm websites, diversified anchor etc, more nofollow, no over optimized titles etc).
-
they updated the top old links.
-
they used SEA and bought ads the first 6 months to keep the same traffic.
One year later, they got an even better traffic than before the penalty.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
Indexing pages after de-indexing them
I have been de-indexing duplicate content on my website which has almost 40 pages contain duplicate content from other websites. later on the website ranking drop down. so should i re index them or just wait ?
On-Page Optimization | | MohammadSabbagh0 -
Why are some of page indexed and others not
I have created a site structure like this: domain/for-sale/brand domain/for-sale/brand-model domain/for-sale/brand-model/pg1 domain/for-sale/brand-model/pg2 domain/for-sale/brand-model/pg3 etc.... I cannot understand why the domain/for-sale/brand-model does not seem to be indexed, yet the domain/for-sale/brand-model/pg6 is? This is a new site, but I cannot understand why this URL would be indexed without the others... Any ideas? My home pages has links to the domain/for-sale/brand, this page has links to domain/for-sale/brand-model1, domain/for-sale/brand-model2 etc, each of these pages have links to domain/for-sale/brand-model/pg1, domain/for-sale/brand-model/pg2 etc...
On-Page Optimization | | MirandaP0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
Rate of similarity between two pages
hello, what is the maximum rate of similarity between two pages to avoid duplicate content? We often talk (in France) at a rate of 70% Thanks for your answers Denis
On-Page Optimization | | android_lyon0 -
Page title in SERP question
Has anyone typed in a phrase in Google and seen their listing on the SERP, but the page title on the Google SERP is not what the CMS is set to ? Ie the page title in the SERP is not what is expected? Something related to the company, but not what is set on the CMS… Very odd – has anyone seen something like this before? What could be causing it? Is there a way to change it?
On-Page Optimization | | inhouseninja0