Website went from page 10 to 31 for a keyword

[VIVOWeb]

Hey Everyone

I hope someone could really help me here.

My website: goo.gl/5fLqv, it is an ecommerce website and just in the last few days for one my keywords "Wedding Favours" it dropped to page 31 from page 10.

Could someone help me please on how to resolve this?

Thanks

[VIVOWeb]

Hi

It has been about 3 weeks now, and it hasn't come back up.

Any one has any ideas? am I doing something wrong?

Thanks

[SmartWebPros]

7 days is still a short amount of time in Google Time. It took us about 2-3 weeks to see a noticeable change, so I wouldn't give up just yet. The only problem with trying something new is you won't ever know exactly what it was.

Have you done a crawl test on the website? http://pro.moz.com/tools/crawl-test

Step 2 may be to try removing or asking for a no follow on links from lower domain authorities like http://the1.co.uk

[VIVOWeb]

Thanks for your reply, I made the changes you recommended 7 days ago but still not improvement !!

[Travis-W]

If it has only been a few days, I would not worry about it too much.

I remember reading a MozCast article showing that domains with specific keywords in them, such as weddingfavours, may not be performing well under recent algorithm changes.  It may be something to look into.

[SmartWebPros]

We had this happen to 4 sites recently, where the canonical tags had been tampered with during a content management update.

Best Guess:

Looks like there is no canonical tag on http://caesarsweddingfavours.co.uk/Home telling Google that it is pulling this page from http://caesarsweddingfavours.co.uk. You have a proper redirect from www./caesarsweddingfavours.co.uk to /caesarsweddingfavours.co.uk, but no canonical tag on http://caesarsweddingfavours.co.uk/Home, making it look like duplicated content.

Read more here: http://moz.com/learn/seo/canonicalization