Satellite Website Dilemma - Hosted in House or Elsewhere? Blog or Actual Shop?
-
Hi All,
I have recently noticed a LOT of websites appearing in some of the SERP (example http://goo.gl/UyHZp6) that have an exact match domain (or as near as) and are either thin blogs that have a splash of content, and then link back to Amazon, competitor A competitor B etc. or an online secondary shop.
Getting tired of this I have purchased a couple of exact match domains of my own, but am unsure of the best way to tackle this with long term gains in mind.
The exact match domains I have are the .co.uk and com versions of these:
The ideal scenario for me would be to create the satellite website as a functioning shop specialising in just a small group of specialist products (10 - 12) from a subcategory of the main site. My main store has 1200 + items and this will make the user experience better as I feel as it will make navigation easier, allow for more information to be present without confusing things. It would also allow the customer to feel safe knowing they are buying from a specialist.
However I have the following in mind:
My ecommerce software open cart supports multi store from the same database, this is great and makes management massively easy. It would allow me to brand the satellite store up as specialist store yet manage all orders through one admin portal. The sites would have separate IP addresses, but I am worried about the site being on the same server as the main site, and sharing whois info etc.
Would google think of this as spamming the results? There will be no shared content, and I do not intend to interlink the sites for fear of them looking like a link network.
The other option is to take out some cheap hosting and start building content on a blog similar to this: http://goo.gl/sBB3wY I hate this however as it just seems spammy and as a consumer it annoys me when I find this.
What are your thoughts on how to deal with this?
-
Honestly... I can't say that I would tell a friend that he should hut toads.
-
Thanks for the thoughtful reply,
For the time being where do you suggest I find a toad gun for the toads? Also any suggestions on uses for the new domains?
-
About ten years ago I spent lots of time building satellite sites. They made a little money. Then I built a big website that kicked all of their asses.
Decided back then that I would hunt elephants instead of toads. The decision has paid off.
Today, Google is much harder on thin affiliate, spammy websites on cheap hosting with little splashes of content. Next year it is going to be even worse. People are tired of finding spammy affiliate sites in the SERPs.
Go buy an elephant gun is my advice. Toads are becoming extinct.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect our www.website.com to website. Com/target-keyword
Dear moz community I have been analyzing the websites that rank in top 20 for our target keywords. All of the top 20 sites except us have their websites re directing to websites.com/target keyword. This is due to probably because they have multiple city's and one of the target keywords term is cityname + word. My question is and idea - make a 301 to our www.website.com to /city-keyword and start linking to that page with new links. Would that bring any benefit? Seems that it's a very strong ranking signal. Any threats that I must take into account? We currently rank as #9
Technical SEO | | advertisingcloud0 -
Redirecting a blog
We've acquired another company and want to redirect their soon-to-be-obsolete website to ours. It includes a blog with many blog posts. Should we: only 301 redirect the top level blog URL
Technical SEO | | Caro-O
try redirect individual blogs to blogs of a similar topic on our site (least practical I'm sure)
redirect all their individual posts to our main blog URL Thanks, Caro1 -
To integrate a blog tool onto site - or build a blog solution - what's better for SEO?
Currently looking at adding a blog to our company site subdirectory and wanted to know if there was a SEO distinction between the following methods: Integrating a bolt-on blog tool with the site to create the blog VS. just using the current site infrastructure to build blog functionality. What's better for SEO? (and if tool integration is the overwhelming response - which tool?). Cheers.
Technical SEO | | Oxfordcomma0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Technical SEO | | BruLee0 -
How do I remove Links to my website???
Hi Guys, Please can anyone help!! Can anyone tell me how on earth I can remove links to my website? My website has been hit by the new penguin update and the company that was doing my SEO seems to have built a lot of spammy links!! How can I remove these links??? Please can anyone help Thanks Gareth
Technical SEO | | GAZ090 -
Advice on Linking to an Adult Related Website
I have a question regarding whether or not Google would penalize my main website for linking to a website that has adult content. The site I am linking to is not a porn site, rather it is a site that sells web site templates for adult related stores selling sexy toys, videos, etc. For example my site that is linking to the adult related website is here: http://www.websitetemplatedesign.com/ and the link to the site is in the footer at the bottom left which is an icon. And it links to http://www.adultsextemplates.com/ Im just looking for advice as to whether or not this could be a penalty or not. I did suffer major SERP loss in the last month and Im trying to find what I am doing that may have caused this. Any advice would be appreciated.
Technical SEO | | jmccommas0 -
How can i increase my website traffic
Hello, my boss has decide a build website we have more than 12500 products in ourwebsite its mtscellular.com, im new as seo but im confused and need help i want to know how somebody help me to increase my website traffic
Technical SEO | | jimmylora0 -
What should be noindexed on a Wordpress blog?
I know this can be a "it depends" answer so I'll try to explain. Qualifications on your answers would be great. I use the Wordpress architecture for myself and clients on sites and blogs. Almost every business site we create has a blog and I'm always working to improve results on them. My strategy has been the following: Categories: General, main content types, general keywords. Index, follow Tags: Very specific, post specific, may only be used once for one post. My categories have descriptions that are displayed on the category pages with excerpts. Tags rarely have a description but are displayed with excerpts on the page. My idea has been to index the categories to crawl the content and they have unique content by showing the category description. Tags shouldn't be archived because they may be all over the place and may have only 1 post with no tag description. I'm trying to reduce duplicate content but I don't want to limit results for my clients and myself. Should I set tags to noindex, follow or should I have them indexed? The only thing I'm thinking with having the tags indexed is that I may be able to get additional traffic through the more specific tags (i.e. tag = meta tags, category = SEO).
Technical SEO | | JaredDetroit0