Google Tag Manager
-
Has anyone used Google Tag Manager and do you feel it is worth it?
-
I'm lucky, my business partner is a developer and he is fantastic with code.
Hence why I have such a good content manager system, especially for SEO purposes.
I'm not a fan of WordPress or Drupal so Google's Tag Manager will come in handy if and when I have to deal with a website using those systems again.
-
Hi Christina,
When I compare it with generic CMSs, like WordPress and Drupal, the advantage that Tag Manager gives is the way it streamlines all the tags. When dealing with multiple scripts, I find it very convenient. Secondly, you get the scripts of all the clients from one account.
I believe, it has been setup for organizations, where marketers are different from developers. So, with Google Tag Manager, marketers will not have to contact developers or site administrators for adding scripts.
-
Thanks Mayank
I've had a good look at it today and it does the same as our content manager, but it will be handy to use on any client who does not use our cms.
-
Hi Christina,
Have been using Google Tag Manager since its launch. It is completely focused on making marketers's tasks free from the involvement of developers. It achieves the objective to a great extent.
I like it for the following reasons:
1. Once you have added Tag Manager script to the site, you do not need to go again to the HTML source for adding a script. It's pretty smooth at that function
2. It's a long term approach and can prove a great time saver for teams working on active campaigns.
3. Account management is easier - more like Google Analytics. You can handle scripts for different sites or campaign from a single platform
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
AngularJS - How does Google go?
We're rebuilding our entire website in angularJS. We've got it rendering fine in WMT, but does that mean that it's content is detectable? I've looked into prerender.io and that seems like a great solution to the problem of not seeing any static HTML, but is it really necessary? I'm looking into this as I'm having the argument currently with my devs, and they're all certain that Google renders angularJS fine.
Intermediate & Advanced SEO | | localdirectories0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Canonical tags and product descriptions
I just wanted to check what you guys thought of this strategy for duplicate product descriptions. A sample product is a letter bracelet - a, b, c etc so there are 26 products with identical descriptions. It is going to be extremely difficult to come up with 25 new unique descriptions so with recommendation i'm looking to use the canonical tag. I can't set any to no-index because visitors will look for explicit letters. Because the titles only differ by the letter then a search for either letter bracelet letter a bracelet letter i bracelet will just return results for 'letter bracelet' due to stop words unless the searcher explicitly searches for 'letter "a" bracelet. So I reckon I can make 4 new unique descriptions. I research what are the most popular letters picking 5 from the top (excluding 'a' and 'i'). Equally share the remaining letters between those 5 and with each group set a canonical tag pointing to the primary letter of that group. Does this seem a sensible thing to do?
Intermediate & Advanced SEO | | MickEdwards0 -
Advanced Title Tags
Looking for some advanced help here. I've been reading a lot of conflicting information on this, and I am hoping someone can clear this up. My question is regarding length and complexity of title tags. For example, my top level keywords are: IT Support, IT Services, IT Outsourcing, Help Desk, etc. I also have pages for many modified versions ex: IT Support Services, Managed IT Services, etc. I have robust pages for each. Should my title tag be: IT Support | CSM Corp. - Simple IT Support Company | CSM Corp. (Picks up a longer tail) or IT Support | Secondary Keyword | CSM Corp. Does adding secondary keywords dilute the strength of the primary keyword? If long is preferable, can someone give me an example using "IT Support"?
Intermediate & Advanced SEO | | CsmBill0 -
Google is mixing subdomains. What can we do?
Hi! I'm experiencing something that's kind of strange for me. I have my main domain let's say: www.domain.com. Then I have my mobile version in a subdomain: mobile.domain.com and I also have a german version of the website de.domain.com. When I Google my domain I have the main result linking to: www.domain.com but then Google mixes all the domains in the sites links. For example a Sing in may be linking mobile.domain.com, a How it works link may be pointing to de.domain.com, etc What's the solution? I think this is hurting a lot my position cause google sees that all are the same domain when clearly is not. thanks!!
Intermediate & Advanced SEO | | fabrizzio0 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
H1 Tags
Quick and easy most likely - Just need to clear a few point. I understand each page within the site should only have one H1 tag which should be the most important one. I also believe these only effect google ranking very slightly? right? Currently my CMS is system is pulling the H1 tag in from the page and automatically using the page heading that is on the page IE) the heading used for the content. Should this be a keyword / key phrase instead? and will it be duplicate if i used the same one on various pages in my site? Cheers guys look forward to hearing your feedback
Intermediate & Advanced SEO | | wazza19850