Phone Call or Email Better
-
Hello,
I had a Moz associate look at our niche, and he suggested using phone calls and emails for outreach. We are marketing an article that appeals to the humanitarian side of the organizations and companies we're contacting. We're contacting sites that are already listing useful articles.
When you have the choice between a phone call or an email for outreach, which do you choose?
The emails would be personalized, to a specific person when possible, and letting them know that we are a reciprocator by sharing across social channels and/or blog post commenting for them.
The phone calls would be to the companies' general contact numbers.
Which do you do first?
-
Likewise.
-
Thanks for sharing your perspective.
-
You're quite right but often if I am interested in what an email had to say, I'll already be on to the next email / work task and the notion of contacting them will be a distant memory.
Sometimes it pays off and when it does, it's an opportunity gained and not missed. I'd rather have 30 people tell me to shove my face in to a moving bus and have one person convert rather than let 31 people stew over an email which they may or may not ever get back to me about.
I can understand your approach though and I guess it really does depend on the type of email. I assume from the question, we're talking more outreach than we are DR/Sales.
-
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
If you do that to me I will tell you that if I was interested in your offer I would have acted upon your email message.... and that you calling me as follow up is rude.
Just being honest.
-
Lots of people send me email messages.
If I am interested in what they send I act on it. If I am not interested in what they sent I delete it.
If they call after I deleted their message I am really pissed off. They are interrupting me and wasting my time.
If what they had to say was really important they would have gotten action. A lack of action should let them know that their message was SPAM.
-
Do both!! Send a personalized email and then follow up with a phone call. Phone calls generate a better response than email, and if the phone call is a few days after the email, its not completely a cold call.
-
Hi Bob,
Personally I've always had more success emailing first. Then I follow up with a phone call. Reason being is that I found myself spending way too much time explaining myself to someone who had no idea what I was talking about or who I needed to speak to within the company. Even when I eventually did get through to the right person, it was difficult to get their attention without sounding like a cold call sales person.
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
The best route in for me at the moment is Linkedin. Easy to find specific people within an organisation that you know you need to speak to make things happen. Tend to get a better conversion rate through this.
Cheers, Steve.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does more product pages mean better rankings?
We've recently been told that one of reasons why our site doesnt rank as well as a particular competitors because they have much more product pages than us. We can see that they have better quality links, which we are working on improving, which we sort of understand can be helping them beat us, but we didn't think that they would be ranked higher just because of more products. They also do not have much interesting blog / content on site. So should our limited resources be focused on getting better links, better content, or increasing our depth of product range? Thanks all.
Link Building | | onwardsandupwards0 -
Toxic Link Removal-Better to Pay an SEO Firm or Can I Do It Myself?
Hi Jen: Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. They are of the opinion that it is imperative to remove the toxic domains. The fee for toxic link removal is about $3,000.I would prefer to save the $3,000 but would prefer not to take the risk of screwing up my ranking if this is a complex procedure best left to SEO professionals. My assumption is that link removal will involve identifying the toxic domains, requesting removal and eventually submitting a Google disavow request. Can I do this myself or is there a big risk of screwing it up? Assuming it is safe for me to remove toxic links, would anyone suggest software of tools for doing so? Thanks so much.
Link Building | | Kingalan1
Alan0 -
Link Requests in Order Confirmation Emails- Still a good idea?
I found this post from Rand from 2008 http://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails 5 years later I'm wondering in a "no-follow" for all unnatural links in the google world we currently live in, is it still a good idea? Also does is really work? or does it annoy the customer? would it be better to use that space to up sell to your customer?
Link Building | | PaddyDisplays0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
Two link building proposals, which one is better?
Hi there, Our site has a DA of 73, MozRank 5.40, MozTrust 5.88, and over 45,000 external links. We haven't done any offsite SEO before, we got to where we are today organically. We're thinking about hiring a link building firm to help increase our rankings and we've received two proposals. Firm A offered to build us 30 links from DA 50+ sites over 3 months. The anchor text will most likely just be our domain name. Firm B offered to build us 90 links from PR2+ sites over 3 months. They have control over the anchor text. Given our site's profile, which proposal makes more sense for us? Would either of these initiatives move the needle for us? Thanks.
Link Building | | anonp1 -
How can I reduce nofollow links to get better rankin?
In my campaign there are lots of nofollow links while my competitors dont have those links and they are better ranked in search results. What should I do to decrease thos nofollow links?
Link Building | | tanveers0 -
How to have an internal call to action with an anchor that employs the correct internal linking practices?
I wanted to put a call to action in my internal profiles, but I'm not able to get out of the classic "check out" and "learn more" links. Right now the best copy I've been able to come up with is: <nickname>is using StyleJam for his web design portfolio - check out the benefits </nickname> Where "check out the benefits" is a link to my home page. I wanted to understand first of all how important this is, and second what techniques you use for internal calls to action. TIA.
Link Building | | ngw0 -
PR Web or Marketwire which is better
Hi I am currently considering two online PR services, Marketwire and PR web. Just wondering if anyone has a opinion on which one is better in terms of SEO value? Or if anyone has done any experiments on either? Thanks for your help. Cheers Mik
Link Building | | increation1