Ideas for content
-
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
-
Why don't you write about how the equipment is being used. How it solved a problem. Perhaps a case study on how a client used it and how it improved their business. That way it is irrelevant on various models or even the same model. People love seeing how equipment can solve problems. If well written your clients will love it and perhaps put the case study up on their website and link it back to you.
-
That is what I will probably try. My only concern is if it is worthwhile. Some of our terms are low search volume. Is it worth writing a post if it has a low search amount?
-
In dealing with industrial equipment we have things like boilers. They cost thousands of dollars, and since we do surplus a lot of times we will only have one. So doing a lot of content on a single item is tough. I am looking at doing a category, but I don't have a lot of knowledge. Do you happen to know if I can cannibalize whats already in search? For instance we sell widgets and the widget category page ranks well. If I write an informative post about widgets, will it hurt my other results?
-
Then you can be the first to blaze a path, and not have as much competition! Write about the most unusual piece of industrial equipment you've had for sale, explain some of the common types of equipment, explain things in everyday language.
A similar, though not exact example from my life a week or so ago. My husband is looking to pick up silkspan in large rolls and have it cut into squares to resell. The term for this is "sheeting", but that word can mean so many things that it was of no help online. I could find plenty of equipment to do this, but I didn't want to buy something from Alibaba, I wanted to find a service to do this. I finally found one site that actually talked about doing this, and included the magic phrase of "paper converting". From there, I got what I needed.
Even if you don't have the exact same model for sale twice, can you write about the overall category of equipment?
-
A lot of the blog posts and articles that I publish are about objects and products that I do not own. If I believe a blog post about that object or product would be valuable I don't hesitate to spend $10, $50 and sometimes $100 to purchase the item for testing, photos and the ability to speak directly about my experience with the item. I have several articles where several hundred dollars was spent on items for testing, photos and experience.
If you have worthwhile content ideas, don't hesitate to invest in them. When you have great photos and an author who can speak from experience then you have kickass content as long as you can write effectively.
-
We work with industrial equipment, so it very rarely trends on anything. We are in a huge industry but nobody is doing any sort of content well. Not quite sure what direction to go since it seems like uncharted territory.
-
Without owning any item, and without having any knowledge of the product, it makes it tough.
We have a great youtube channel that has over 100k views, and photos are provided by customers so I can't get extras.
-
I was the phone person for awhile. So anything that people asked I have put up in either our About Us section or Frequently Asked Question area. We have an extremely wide variety of things on our site but we don't own any of them, so I have never even seen a product we sell which makes it difficult.
-
One method I've found successful is to leverage what is being discussed on different social media platforms. Through using Google Plus and what is trending on twitter (as well as others), you can discover relevant topics relating to your industry and utilize those topics to create content that is more likely to be shared or visited. See what other companies within your industry are having success posting as an idea.
-
Tell people how to select your products, how to use them full advantage.
Visit a business that uses your product. See what advice they would give.
Take photos and videos... use them to explain upsells.
-
My first stop would e to talk to the person (or people) who answers your phones. What questions do they get? What do people want to know about the product? What do they get tired of answering all the time that you could write about?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
Where to order content?
I have a number of clients struggling with publishing frequent blog content. Can anyone recommend any content ordering services? - I've seen Constant Content and a couple of others. I'm just wondering if these are effective?, SEO-friendly? (completely safe from duplication, etc.)? - and if anyone can recommend the best choices based on experience. In the past clients I've been fortunate in working with clients who are writing themselves, or connecting with a copywriter and going through the process of creating content. However I'm looking for an alternative solution to solve content drought with some clients which simply don't have the time to go through that process and need to see results.
Content Development | | GregDixson0 -
Free Duplicate Content Checker Tools ?
Hi Moz, I am really looking for free tools which can carry my content duplication issue, as i visited http://moz.com/community/q/are-there-tools-to-discover-duplicate-content-issues-with-the-other-websites suggested copyscape which is paid. I want FREE to handle my duplication issue.' Thanks in Advance. Best,
Content Development | | Futura
Teginder1 -
Same content on site blog as a separate blog. Will unpublishing on one blog evade duplicate content issues?
I just discovered my client was posting the same content as the site I'm working on for him on a separate blog. I don't want to run into duplicate content issues. Both are Wordpress sites. Will it suffice to simply unpublish duplicate entries on the other blog and leave the posts as drafts?
Content Development | | locallyrank0 -
Possible to recover from Thin/Duplicate content penalties?
Hi all, first post here so sorry if in wrong section. After a little advice, if I may, from more experienced SEOers than myself with regards to writing off domains or keeping them. To cut a long story short I do a lot of affiliate marketing, back in the day (until the past 6 months or so) you could just take a merchant's datafeed and with some SEO outrank them for individual products. However, since the Google Panda update this hasn't worked as well and now it's much hard to do - which is better for the end user. The issue I have is that I got lazy and tried to see if I could still get some datafeeds to rank with only duplicate content. The sites ranked very well at first but after a couple of weeks died massively. They went from 0 to 300 hits a day in a matter of 24 hours and back to 2 hits a day. The sites now not rank for anything which is obviously because they are duplicate content. The question I have is are these domains dead, can they be saved? Not talking about duplicate content but as a domain itself. I used about 10 domains to test things, they ranged from DA 35 to DA 45 - one of the tests being can a domain with reasonable DA rank for duplicate content. Seeing as the test didn't work I want to use the domains for proper sites with proper unique content, however so far although the new unique content is getting indexed it is suffering from the same ranking penalties the duplicate (and now deleted content) pages had. Is it worth trying to use these domains, will Google finally remove the penalty when they notice that the bad content is no longer on the site or are the domains very much dead? Many thanks
Content Development | | ccgale0 -
Who gets credit for content
Does it really matter if somebody takes your content changes it slightly and republishes it? This is my original article on history of house paints which was also published on ezine in Feb. and from google alerts I discovered this page http://www.franklinpainting.com/blog/home/a-brief-history-of-house-painting/ a minimally modified version. It is not easy to create content so these folks just copied and made a blog post. Their are now many versions of this on the web..who wins?
Content Development | | johnshearer0 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Duplicate Content Penalty
If our pages are to have roughly 30% of non-original textual content, can we be penalized by Google? Or are we OK as long as this non-original content is relevant to the pages?
Content Development | | Quidsi0