Any Ecommerce Content Marketing Training and Resources
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Hi guys!
Was wondering if you can help me out finding training/courses/resources that you could recommend for content marketing for large retail ecommerce sites. Particularly interested in editing product and category pages though open minded for any of your support. Any suggestion is welcomed.
In advance I appreciate your time and help!
Best,
Finn
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Thanks Takeshi. I strongly agree with creating a blog and resource center. The issue is that the priority now is to create those unique product and category descriptions (just for the record I am in South America) and the opportunity and priority is to secure first unique descriptions and later to move to other value added content/inbound alternatives.
Thats why I am looking for expertise/training in writing remarkable product and category descriptions.
Thanks!
Finn
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you're going to want to build a Blog or Resource Center or some other hub for your content to live. - Agreed
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Having worked on a number of ecommerce sites myself, I would say that if you want to do content marketing for an eccomerce site, you're going to want to build a Blog or Resource Center or some other hub for your content to live.
Sure, creating unique and informative product descriptions and category pages is important, but truly compelling content that you can actually promote to get links and social shares is probably not going to live on your product page, but on a separate section of your site.
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Here are some resources and ideas:
http://moz.com/community/q/content-marketing-for-e-commerce-sites
http://www.getelastic.com/beyond-blogging-13-content-marketing-opportunities-for-ecommerce/
http://www.practicalecommerce.com/articles/4066-14-New-Ecommerce-Books-for-Summer-2013
also their blog should be a great resources: http://www.practicalecommerce.com/
Hope this helps
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