Has Google Made Unnatural Link Building Easier?
-
I see lots of competitors and crappy sites ranking well for highly competitive keywords in the web hosting niche.
After analysing their backlinks, I noticed that most of them had only 1 or 2 backlinks to the page they wanted to rank. The anchor text is usually a slight variation of the targeted keyword.
Now suppose you are able to rank well for a handful of highly lucrative keywords using very few spammy links. That would mean that even if you got a Penguin penalty, cleaning up your link profile would take an hour at most.
I really have no intentions of using this strategy but it's frustrating to see spammy competitors outranking you with crappy sites and a handful of backlinks.
Your thoughts?
-
I don't think they buy google ads for most of them (the spammers)
-
I see this all the time within my niche and almost every niche. Google has become a useless engine, unless you are looking for news or information, but in that moment you decide to buy something, BAM, pure crap.... maybe because those sites are the ones that buy google ads?
-
I also happen to see new websites coming in and out of the top 10 on a weekly basis for some competitive keywords. Lots of them are about 6 months old.
-
There's a guy I see he just buys a sh*tload of spammy links and ranks high for about 1 or 2 months. When his website gets hits, he just buy another domain, puts back the exact same content (doesn't even care to change the website name in the image), spams the hell out of it and now he's back at the top with a domain he bought on August 25!!!
That's right! He ranked a brand new domain only 3 days after buying it! The website already got over 15k backlinks.
-
It seems that everyone is talking about this at the moment.
Google would appear to have got super addicted to providing fresh content, that it is ranking the newer sites higher than those with most authority. Why? I have no idea. Everyone is just taking the black hat route of making more sites, newer sites that can cheat the system for now, until Google packs up it's ideas and changes the algo.
I mean look at what has happened this year with updates, everyday is an update. I think we need to hold tight for the storm to settle and wait for everything to stabilise. Google can't keep this up for long, the SERPs change everyday!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will a blog post about a collection of useful tools and web resources for a specific niche being seen as negative by google for too many links?
SEO newbie here, I'm thinking about creating a blog post about a collection of useful tools and web resources for my specific niche. It'd be 300 links or more, but with comments, and categorized nicely. It'd be a useful resource for my target audience to bookmark, and share. Will google see this as a negative? If so, what's the best way to do such a blog post? Thanks
Technical SEO | | ericzou0 -
Fake Links indexing in google
Hello everyone, I have an interesting situation occurring here, and hoping maybe someone here has seen something of this nature or be able to offer some sort of advice. So, we recently installed a wordpress to a subdomain for our business and have been blogging through it. We added the google webmaster tools meta tag and I've noticed an increase in 404 links. I brought this up to or server admin, and he verified that there were a lot of ip's pinging our server looking for these links that don't exist. We've combed through our server files and nothing seems to be compromised. Today, we noticed that when you do site:ourdomain.com into google the subdomain with wordpress shows hundreds of these fake links, that when you visit them, return a 404 page. Just curious if anyone has seen anything like this, what it may be, how we can stop it, could it negatively impact us in anyway? Should we even worry about it? Here's the link to the google results. https://www.google.com/search?q=site%3Amshowells.com&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58.1905j0j1&sourceid=chrome&es_sm=91&ie=UTF-8 (odd links show up on pages 2-3+)
Technical SEO | | mshowells0 -
GWT shows 38 external links from 8 domains to this PDF - But it shows no links and no authority in OSE
Hi All, I found one other discussion about the subject of PDFs and passing of PageRank here: http://moz.com/community/q/will-a-pdf-pass-pagerank But this thread didn't answer my question so am posting it here. This PDF: http://www.ccisolutions.com/jsp/pdf/YAM-EMX_SERIES.PDF is reported by GWT to have 38 links coming from 8 unique domains. I checked the domains and some of them are high-quality relevant sites. Here's the list: Domains and Number of Links
Technical SEO | | danatanseo
prodiscjockeyequipment.com 9
decaturilmetalbuildings.com 9
timberlinesteelbuildings.com 6
jaymixer.com 4
panelsteelbuilding.com 4
steelbuildingsguide.net 3
freedocumentsearch.com 2
freedocument.net 1 However, when I plug the URL for this PDF into OSE, it reports no links and a Page Authority if only "1". This is not a new page. This is a really old page. In addition to that, when I check the PageRank of this URL, the PageRank is "nil" - not even "0" - I'm currently working on adding links back to our main site from within our PDFs, but I'm not sure how worthwhile this is if the PDFs aren't being allocated any authority from the pages already linking to them. Thoughts? Comments? Suggestions? Thanks all!0 -
Outbound Links
I have a page on upstrap-pro.com that provides weights of cameras and lenses. The user/buyer of my on-slip camera straps needs to know the weight his camera and lens to determine the proper pad size... large to small. We have put together a long list of the most popular customer cameras. The way it was done (by my daughter) was to also provide a via a link to dpreview.com which is an excellent site for camera information including specifications etc. My personal feeling about this is mixed. I can do it by having it open dpreview.com in a new tab but then the user/customer could still get distracted and go down the rabbit hole. On the other hand dpreview is such a good site that if they are new to photography and don't know about it, they should. I don't get a dime from dpreview. If fact I doubt they would ever link back to me because they do not write about camera straps. I hear mixed things about outbound links. In this file there are quite a few outbound links to dpreview to keep it consistent. I could do a nofollow on all of them but I read that this is the easy way out. Google is jump ball and I have no clue what Cutts and his merry men are going to decide is cool or not cool. I'd like some thoughts or options... Thanks... A small part of the file below. Canon EF 14mm f/2.8L II USM Wideangle prime lens Canon EF 22.8 oz 645 g Canon EF 14mm f/2.8L USM
Technical SEO | | Asteg0 -
When do you use 'Fetch as a Google'' on Google Webmaster?
Hi, I was wondering when and how often do you use 'Fetch as a Google'' on Google Webmaster and do you submit individual pages or main URL only? I've googled it but i got confused more. I appreciate if you could help. Thanks
Technical SEO | | Rubix1 -
Remove Links or 301
Howdy Guys, Our main site has been hit pretty hard by penguin and we are just wondering what steps we should now take. For the past 2 months we have been working through our back link profile removing spammy / un-natural links, we have documented everything in a spreadsheet... We recently submitted a reconsideration request to Google and they have now responded saying we still have bad links. I'm just wondering would be it easier just to 301 redirect our site to another TLD we have for our main site? Or Do we keep working through our links 1 by 1 and removing them? Has anyone had any success in 301ing? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Pages not indexed by Google
We recently deleted all the nofollow values on our website. (2 weeks ago) The number of pages indexed by google is the same as before? Do you have explanations for this? website : www.probikeshop.fr
Technical SEO | | Probikeshop0 -
How not to lose link juice when linking to thousands of PDF guides?
Hi All, I run an e-commerce website with thousands of products.
Technical SEO | | BeytzNet
In each product page I have a link to a PDF guide of that product. Currently we link to it with a "nofollow" <a href="">tag.</a> <a href="">Should we change it to window.open in order not to lose link juice? Thanks</a>0