Train Client to SEO?
-
What would you do if a potential client asked you this:
Bob and I could meet with you soon to discuss how we would like to work with you regarding SEO. We are specifically curious whether or not it is worth it to have you work on SEO-related issues for a specific period of time or to pay to have you train Bob in doing so for that period of time. We would be interested in comparing rates and the value of each proposition.
I am tempted to tell them that I do not doing SEO training. But, I have a feeling that there is a way for me to help the client and to make some money for myself as well.
I'm curious what the rest of you would do in this situation though.
Thanks in advance.
-
Great responses, everyone! I think that I will go to the meeting, and then explain all of the components and time that go into SEO. I have a feeling that Bob will not want to increase his workload as much as it will take. And, if he does, I'm sure that it will just get pushed to the side, as "extra work" for when he has time to do it.
Thanks everyone!
-
Hi
We do both in house SEO training as well as SEO consulting. We have found that SEO training is a great way for people to learn more about us as a company and then we can introduce the other services that we have to offer as well.
When people choose to have the SEO training over us completing the SEO they then understand the work that is involved, this can then lead them to changing their minds and wanting us to complete the SEO.
I would embrace the opportunity of being able to offer either training or consulting to your client. Either way if they are a happy client they will talk to other people about you and your company and this may then lead to other bigger clients.
I hope that helps.
-
sounds like a pain...lots of clients are lol
I would instead create a plan for training, broken down to each month as long as they reach the cost I charge.
Plus a consultation fee that is separate
-
Go through with the meeting but I am getting a sense that this client is going to be a real pain for you as he is too finicky about the whole SEO game and have less or no idea of the impact of SEO on his business!
I guess training is going to be another pain because if he won’t understand the whole game he might end up saying you are no goo! :S (Kind of frustrating situation for you but I guess you can only make the decision on that spot only!)
-
Sam,
There is a common misconception among clients that SEO is not real work. If you explain everything you need to do most will figure out that it is not something they want to do. If they still will not be dissuaded you might consider a small support contract to answer questions up to a specific time limit. Again after working with someone on the things they need to do they often will figure out that they would rather pay you and do their real job that they like ;),
Ron
-
Hi there, If I were you, I would have humbly told them that I currently do not offer SEO training but I offer SEO consulting. For learning SEO, you can check out online forums like Moz.com, try the SEO starter guides from Google and Moz.com. These will give a good head start for anyone who wants to start-off learning SEO.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why, my client website sudden gone down its ranking?
Hi Moz, As I am shocked to see sudden drop in my client website himachalpackagetour.com sudden dropped its ranking, here I am sharing single keyword "himachal tour packages" rank = 10th into rank = 250th in Google.co.in ? How it could have happened , I didn't even touch anything with the website. Let me tell How, Why it happened and suggest me to get it back same ranking. Thanks in Advance. Best,
Industry News | | Futura
Teginder0 -
Local SEO issue
Hello, I have a client that is located just outside of Baltimore, MD. Their zip code is 21236, which is seen as sometimes Nottingham and sometimes Overlea. Their competitors come up for Baltimore with the same zip. This client seems to be having some problems, and I think it is because of this geo confusion? Is this so, and if so, how can I make location more clear to Google? Thanks
Industry News | | lfrazer0 -
Looking For A reliable Korea Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our Korean site. I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
SEO Agency Recommendations
I'm looking for recommendations for SEO agencies for an e-commerce site in the cell phone accessories niche. The list of companies recommended by SEO Moz are out of our budget, as we are looking to stay under $3k/month. Looking for an agency that will focus especially on link building efforts, as there has been minimal white-hat link building implemented for the site in the past. Many of the agencies we've talked to are relying entirely too much on easy wins like directory submissions and we are looking for an agency that will be able to garner us quality links as opposed to a huge amount of mediocre links. Any recommendations for reasonably-priced, quality SEO agencies? Thanks!
Industry News | | eugeneku0 -
Clients Slow to Publish Content
Hey Mozzers, Recently i have been working with some larger corporations and i have quickly found that publish new content is a nightmare. Whether re-writing current content to be more targeted or getting brand new content published on their blog it goes through an insane approval process something like this: Approval from Marketing Manager (main point of contact) Revisions Approval from Legal/Quality Control Revisions Approval from someone on the C team (CEO or CMO) Revisions Depending on content, translation for other language sites Then go live With this crazy process i have barely gotten 5-10 pages of content approved and live since the launch of the project. Now I am getting the questions of why we aren't seeing any results. The quickest and most direct answer is - we aren't publishing any new content! But you can't always blame the client. Does anyone have any suggestions, approaches, or strategies to help slow moving clients speed up? Perhaps other techniques to show your value other than publishing new/targeted content? Cheers - Kyle
Industry News | | kchandler2 -
Looking for Freelance SEO'ers
Hi, I wouldn't normally post a request for freelancers here, but I noticed someone else has done it and its not against the rules! so here goes... We are looking for Freelancers to help with our work load. In particular we are searching for Link Builders who can establish links on various websites through the use of article writing/blog content posting and other methods. Also, we require general SEOs who can perform the usual technical tasks such as creating 301's, canonicals and SEO audit reports on client websites. Ideally we only want UK based, white hatters with at least 2 years SEO experience. Please pm me if this interests you. Thanks Aran
Industry News | | Chiefblob0 -
Problem with SOME Indian based SEO companies, HELP!
First of all I want to say that I hire 2 great Indian SEOs at my company and this question is in no way meant to offend, or single anyone out. However It's come to a point where the amount of emails we receive for "Ethical SEO, High PR Guaranteed Link building Services, SEO professionals etc" from Indian based companies is costing us a lot of time on a daily basis to filter out spam from real enquiries. Blocking their emails is not even working as they use gmail accounts and multiple domain emails so we can't keep up with them. I have even spoken to some of the owners of these 'companies' and they admit using different email accounts so as not to be blacklisted. They also seem to believe that the opt-out option (which is legally required when sending out promotional emails) is itself optional!!!!! Now when I asked how exactly they were getting my email they said that they get info from the, and I quote "first page of Google"!!!!! So my question is the following; is there anyway I can block my site from showing up in a particular country altogether? Again this is in no way attacking ALL Indian based SEO companies, my beef is with the 74 (we counted) different 'companies' that are flooding our email with offers P.S. Is anyone else having these issues?
Industry News | | MassivePrime0 -
What is your Biggest SEO selling point to prospective clients?
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client? In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time. With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
Industry News | | RobertFisher4