PPC software.. which one do you think is better? why?
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hey guys...
I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way.
So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better.
I am in house in charge of 2 ecommerce websites.
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we did marin and it absolutely destroyed our business. We are very dilligent with our ad spend and Marin could never catchup. Maybe we change bids more than most people but we were a lot more careful than marin was and seasonality was a big problem. Instead of paying marin 150 a year we decided to go with another ppc person and that seemed to be better.
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Branden thanks for sharing your personal experience, I will give a try on Marin...
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Thanks Dana, always good to hear from some one in similar position. I just start the trial I really like the interface too... I want to see how the "Bid Management tool" will behave.
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We tried Marin and the results were good, but we needed integrated closed loop reporting for paid and organic search. We ultimately integrated our back end data with Adobe Site Catalyst and then used Adobe Search Center for paid search management. This allowed bid adjustment based on our back end closed loop data, and allows consolidated reporting for both paid and organic search.
Adobe Search Center isn't the best tool, but it's not bad and the full integration with Site Catalyst makes it worth it. Adobe bought Efficient Frontier last year and will be replacing Search Center with this new tool.
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Marin is the best. I've used Acquisio and WordStream before, and my campaigns perform best when using Marin. Acquisio has better charts/reporting than Marin, but my campaigns perform best using Marin. Also use Mongoose if you want to track inbound phone calls back to the keyword searched for. Mongoose integrates into Marin seamlessly.
Marin Enterprise will cost 3-5% of your spend, which comes with a dedicated Marin rep who will help you with all of Marins features/tools. If money is an issue, you can use Marin Pro for 1% of spend, but you wont get a dedicated Marin rep. I started with Enterprise and then switched to Pro after I understood all of Marins tools.
Marins bidding algorithm is awesome. Marin allows for various keyword attribution, A/B split test for text ads & creative, different bidding based on cpl, cps, roi, margin % etc. You can also bid different for various conversion types...purchase, lead, facebook like, newsletter signup, phone call, etc. It also stream lines your work flow which allows me to manage 2X more campaigns.
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Hi Cesar,
I am in-house in charge of 2 ecommerce sites as well. We just completed a free trial of Wordstream and I was very impressed. We are going to give it a try for 6 months. I found it very easy to jump in and start managing things without spending a lot of time finding my way around the interface. That's my two cents
Cheers,Dana
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