Weekly Linkbuilding Task List
-
I am trying to create a weekly link building task list for my team. We are 3 people.
Does any one have any suggestion?
For example:
1 - Write x blog posts.
2 - Comment on x relevant sites.
3 - Outreach x people.
4 - Publish x guest post.
5 - Produce and Distribute x info graphic.
Does any one have any suggestions? what else should I add to the list? How many of each?
-
Something it's easy to miss...
Spend time to understand who your target audience is, what they're interested in, what motivates them and what do they care about... Don't fall into the trap of defining your target audience with generic terms like "30 something professional" or "stay at home mum" - that doesn't do anyone any favours.
The more you really know about the people you're trying to talk to - the easier it'll be to do the stuff on your list and if you understand them properly you'll know how to do it in an authentic, engaging way that's relevant to them.
Don't lose site of the fact that a link isn't just a link, but should/could also get your referral traffic too (if it's relevant, in the right place and gives people a real reason to follow it. And really, it's all about the traffic isn't it?
-
Sorry guys when I said "link building" I actually meant "link earning". A few answers I got proves Rand point on his video in the Moz Academy in the "link building" section.
The reason we like calling this practice "link earning" rather than "link building" is because link building has a bad association from the past. Historically, link building has been associated with spammy and blackhat practices.
In the same video Rand also says:
This does not mean you should just sit back and wait to be discovered. That's not what we’re talking about. Link earning is a proactive process, but it's not just focused on paying for links or spamming links.
This to do list I am creating is the "Proactive Process", I believe that making goals is part of any successful strategy.
Does any one proactive earning links have any kind of weekly or daily to-do list? What do you have in your list? What do you suggest I should add to mine?
-
We are out from the era where our task sheet contains numbers... now it’s all about what quality you can produce!
For Instance, if you have a client related to SEO and Online Marketing and you are planning 5 blogs per month, I would rather prefer to create 1 kickass post that Moz can approve and it can go live on Youmoz (ideally promoted to Main Blog).
Hope this helps!
-
3 - Outreach x people.
Here's is where most companies need to focus. I feel that many people do not offer any value to webmasters whe conducting outreach. Every week I get approached with something like "Hi, I have some copy that's original content. " To me the's bs because I didn't ask for it and I know it's probably being re-spun. My link builder gets about 1 new domain that links to my client every day. It's a slow process, but what makes it more scalable is using a software like Buzzstream.
So I would encourage you to learn how to use Buzzstream effectively and to use Advanced search operators to make it easier. If you have any questions regrading buzzstream, PM me.
Also, WRITE SOME SUPER KICK ASS CONTENT PEOPLE WANT TO LINK TO
-
what else should I add to the list? How many of each?
I think that you should add the words... "kickass" and "best-on-the-web". These words should replace "X" in each of your items.
-
Sure, We will be creating relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience or in other words we will create content that people want to read.
My question is how to distribute? Do you post 100% of the content you produce in your site?
-
Agree.
It's time to stop thinking about link building and start with link earning. That actually is the ONLY way to get natural backlinks.
Forcing you to "create" content just for the purpose of a link will surely make the content irrelevant, and therefore loosing the " link earning" part.
Write/create/post what can really be interesting to your audience, and when you feel the need to.
-
The simple answer is don't produce content for the sake of link building! If you have something to write about that users will find interesting then you should do it by all means but otherwise you will lose credibility and people won't want to link back to you anyway.
The other important thing to remember is link velocity... Don't gain too many links too quickly otherwise, at best, they will be ignored by Google as they will see the links as unnatural.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directory Listings no longer counted in Backlinks?
Interesting situation when I looked at Google Search Console this morning, I found that back-links from directories had dropped off and am wondering if anyone else is seeing this? Specifically, I am in Australia and had links from Yellowpages.com.au and Truelocal.com.au to my primary domain. Interestingly, Yellow Pages had gone a bit crazy recently in that the number of links to my site seemed to balloon exponentially from about 50 when I first listed to 700+ to 1500+ to 1800+ and then the balloon popped. Truelocal in contrast was only ever showing the 1 link. There have not been any changes from my end, and I only ever had one listing in these directories so not sure what generated all these extra links in Yellow Pages. Anyone else in Australia noticed a sudden drop off in Google Backlinks from Directories? If not it may just be a temporary blip.
Link Building | | Excal0 -
Need Directories list
I need free high page rank directories list. I know about this list http://www.seomoz.org/directories/+ need more sources. Thanks
Link Building | | GM0070 -
Worth paying for directory listings?
I'm going through the recommended SEO directory list but I notice that most of them are paid listings. I have been told that it is not worth spending any money on this, so why are there so many recommended in this list?
Link Building | | BridalHotspot0 -
Linkbuilding to http/https
Hello, Last year we changed our domain name from http to https. In the .htaccess we included a 301 redirect from http to https. Nevertheless, some pages do not let you link to https, so for linkbuilding we sometimes need to use http://www.domain.ext in stead of https://www.domain.ext. Would this be a problem? I should expect with the 301 redirect that we don't have an issue here, but I would like to be sure. Although, I can make the site accessible without https too, but I don't think this is a good idea regarding duplicate content, is it? Thanks. Tom
Link Building | | Onlinq0 -
Angies List and Judy's Book and other sites
How much SEO weight do sites like Judy's Book or even Angie's List have. I do see the links in the linking reports but I am not sure if I should classify them as paid directories for inclusion. Also a second part of the question is do most of you still recommend the use of paid directories for link building? Yahoo Directory, BBB and so on?
Link Building | | runnerkik0 -
Linkbuilding strategy for website development firm... some questions...
Hi there: I own a website development and internet marketing business. We began providing onpage optimization as a natural extension of our website design services for our clients. I'm now personally working on the backlinks for our site, and I have a question for someone with more insight than I currently possess: You folks are probably aware that many web design agencies post footer links in their client's site, with some sort of anchor text to the effect of "website designed by Blankety Blank..." I've read that these types of sitewide footer links are probably a wash, in terms of linkbuilding value. (Thoughts anyone?) My best sense is that they help a little, but not a lot. Which led me to my next stratagem, which I'd like some feedback on the merits of... I'm thinking of offering my clients a slight price reduction in exchange for a dedicated page on their site for attribution. It wouldn't be pure self-promotion in nature; really just a brief description of tools used to build the site and a backlink. It could be part of a pre-existing "partners" page on the site, if client has one, currently. (Some of ours do...) The net result of this would be a single backlink from the main body content of client's page. Is this a smart move? I'm wondering what others think...
Link Building | | splatdude0 -
Linkbuilding - Which is best?
Okay so we all know that: 1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion) I've had some discussions at work I seem to be fighting a losing battle... So the questions is... which is better? 1 Link on 1 Site vs 5 Links on 1 Site (same site) We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again. For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
Link Building | | FreddieChatt1 -
Linkbuilding from sites with lower Domain Authority and Page Rank than mine?
I have decided to approach all my suppliers and ask them for a link. If their site has a lower PR/DA than mine (PR4, DA43) is is it still worth asking them from a link, given the time that needs to be invested in this type of link building?
Link Building | | Tman30