Google analytics vs Webmaster tools data
-
Hi
Which is more accurate WT or GA data ?
Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !?
The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc
Cheers
Dan
-
Thanks Guillermo
-
Yes, only organic search results appears
-
Sorry if this is obvious but im just checking:
In the search engine optimisation tab of google analytics i take it that the queries and other info are solely in regard to organic search ?
Im sure thats so but just double checking ??
cheers
dan
-
Unfortunately, I don't think you are able to do that.
I found this link that it might help you a little bit more. See under "Discrepancies in Clicks and Visits":
https://support.google.com/analytics/answer/1034383?hl=en
It's not specifically about Webmaster Tools but it can help you understand this miscorrelation even deeper. I've never been able to equal these numbers but I did manage to reduce the discrepancies to the minimum.
-
Do you know if its possible to look at the instances of the click thrus in GA search engine optimisation tab ? for me it doesnt let me select the keyword to see a line graph of instances, if i could see it then i would be able to correlate the click thrus with the day of the one visit hopefully and hence conclude that the 5 clicks refer to the one visit.
-
From my experience this is probably the case. I saw this miscorrelation a few times but never differing in very high numbers. Also, it could be the case that your GA tracking code is not inside your tag. Is that possible?
I had several clients that were placing the tracking code at the end of the tag. They've all missed visitors that click quickly through pages on their site before the Google Analytics tracking code executes.
-
Hi Guillermo
Thanks for your comments
So are you saying that 5 click thrus being reported by webmaster tools is most likely to be just the one visit ? since GA is showing only 1 visit
Cheers
Dan
-
Hi Dan!
Google Analytics tracks visitors using cookies, not IP addresses. This way, if an impression of your site is clicked more than once in one session (less than 30 minutes) by the same user, it will still count as one visitor for GA.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webmaster Tools Pages and Queries
In Google Webmaster Tools, under Search Analytics, what is the difference between positions in queries and positions in pages?
Reporting & Analytics | | CostumeD0 -
Problems with analytics, conversation data and assisted conversions
Hi guys. Having issues with analytics. Firstly, it doesn't record all our sales accurately. My boss downloaded a sales report directly from our site, and it doesn't match up to the analytics, our actual sales were significantly higher than Google analytics was reporting (by about a 1/3). Any idea why Google is missing so many of the conversions? Also, I'm trying to work our how many assisted conversion we are getting from our ad words campaigns. I've been looking through our top conversion path data to try find conversions that started with a paid click. However, I seem to have some inconsistencies. We have only one ad words group that is on the display network (Re-marketing V1 Ad group 1) , and according to analytics we have a conversion from it (See Screen shot 1). However, there is no record of this in our ad words data. (See screen shot 2). This is over the same time period. I don't know what to take from this. Can anyone help? Isaac. Screen%20shot%201.png Screen%20shot%202.png
Reporting & Analytics | | isaac6630 -
Setting up goals - google analytics
Hi Im new user google analytics I would like to set up goal for website. I asked to basic questions: What are my bussiness objectives? Answer:make the visitor to click on a advertisment (affiliate links and affiliate banners) to be redirected to company website to finish purchase. How to set up goals? How can I track ads (affiliate banners and affiliate links) on my website?
Reporting & Analytics | | info_tipovanie-stavkovanie.com0 -
Google Analytics (not provided)
Hi A greater and greater % of clicks is showing as "not provided" - does any one know of any good external tracking software which will show this information? Thanks
Reporting & Analytics | | jj34340 -
Google Analytics: Deleted Profile
Has anyone ever successfully managed to have a deleted GA profile restored? One of our client's profiles was deleted accidentally. I know the official line is it can't be restored, but...
Reporting & Analytics | | David_ODonnell0 -
Where do I find Google Analytics link tracking for outbound links?
We implemented this script in source, where would I find the outbound link tracking; in Events?
Reporting & Analytics | | KnutDSvendsen0 -
How to track what people type on my text boxes on Google Analytics?
Hi there! In our website, we have a few text boxes that users need to use to complete the goal. The boxes aren't search boxes, but it's still important to us to track what people type on it. I'm looking for a way to track the data through the "event" feature in Google Analytics, but it seems that this tracker can only calculate clicks, or video views etc. Does anyone knows how to track do it?
Reporting & Analytics | | ivan.precisodisso0 -
Google Analytics' Goals and Cold Fusion
We are having an issue tracking goal completions in GA with a cold fusion site. I would like to know if anyone as had similar issues and found a solution.
Reporting & Analytics | | JamesBarry0