Newsletter Campaign Need HELP to Create a Custom Report in Google Analytics
-
I have this newsletter send using Mailchimp. This campaign is link to G.A.
How can I create custom report for me online store about this campaign?
For example: I have 2 Goals Completion Location setup in G.A. they are:
/checkout.php
and
/finishorder.php
Is there a way to find out how many visitors from my campaign reach the /finishorder.php vs. /checkout.php
Reason, about 50% are reaching /finishorder.php
Maybe I need to creat a "How to redeem you coupon code" video to included in the newsletter to HELP customers complet there order process.
Thank you,
BigBlaze
-
Hi BigBlaze,
Yes you can track the number of visitors from a MailChimp campaign right through to your goal pages, to measure the return on investment of that campaign.
Under Customization, add your goal to "Metric Group" and the "Source/Medium" under Dimension Drilldowns. You can then either drill down and select the campaign from within the custom report, or add the data MailChimp feeds Google Analytics (it will be a descriptive string of characters) to Filters > Medium.
Does that help?
Cheers,
Carlo
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