Tips for quick SEO
-
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
-
Your impression is right.Think about it in this way, Google wants to provide the best experience to its customer when they look for something online. If your site hasn't got any issues (technical issues), could be easily indexed by robots, has good original content and most important helps answering customers' queries, you get a step closer to the first page. Indeed link building (or earning), social media, local and whatnot do have a crucial role to improve your site authority, but without a "search engine/visitor friendly" website, all your effort won't be worth as much.
Good luck
Oscar
-
Thanks for the update guys. I'm getting the strong impression that site content, crawling issues and on-page optimisation are the critical factors to focus on first. Thanks, Paul.
-
Site speed is often a quick fix. A faster site can not only help in SEO, but also for conversion factors of course.
Run your site through GTMetrix and have a look at the recommendations that come up. If you click the recommendation, then the "What does this mean?" text in the top right, it'll explain what the change will try to achieve. If you click "read more" on that pop up, more often than not you'll get a tutorial on how you can implement the change.
-
I would starte with a SEO Audit in order to discover if there are any technical issues with the site (I would use screaming frog/webmaster tools/moz crawl diagnostic). If so I would start fixing these issues first and them move on to On-Page optimization/Content.
Let's say your ecommerce site has 1000 pages, I would focus weekly on 25 pages, creating well written product descriptions, optimized content and so on.
These task should leave you with a well optimized and search engine/customer friendly website which will help you move on to more time consuming and complex SEO tasks
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
SEO Experts: Where did you start?
Hi all! I'm beginning to travel down the road of becoming an SEO expert! I've attended the latest few webinars on Moz, and have started watching the White Board Fridays. However I'm wondering, for the current SEO Experts, how did you get to where you are today? I.e. What books did you read? Did you pay for classes or just learn everything from Moz? Where is a good place to get an SEO Expert Certification/Is it necessary? How long did it take you to become an expert? (Stuff like that) I suppose I'm looking to make a list for myself, organizing what I should learn first, and then create a timeline moving forward. Thanks for your help Mozzers! - Briana B.
Intermediate & Advanced SEO | | JCWhelan13 -
SEO Advice for Angular JS
We are changing our homepage (and gradually the rest of the site) to Angular JS.
Intermediate & Advanced SEO | | theLotter
In order not to lose anything in terms of SEO we are implementing Hashbangs + escaped fragment snapshots. Are there any other SEO considerations you think we should have and/or additional elements that we could add to the page to improve it in terms of SEO?0 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
Recommended SEO companies
I'm trying to find SEO companies to partner with. Are they any you can recommend that are near San Diego?
Intermediate & Advanced SEO | | RoniHicksAssociates0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Site structure from an SEO standpoint
I am fortunate enough to be working with a client who is still building their website. From a site structure standpoint, what can I look for with my SEO hat as they build their wire frames and storyboard their site? I want to make sure I don't miss any components that might be helpful short and long term
Intermediate & Advanced SEO | | StreetwiseReports0 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0