Has the World moved on or is it in the same place?
-
The question is, do I build my personal profile or company brand profile?
I blog, I tweet, I facebook, I G+, I use LinkedIn, I have accounts with other social media platforms and I am still not sure whether the most effective route to drive traffic is to use my personal or brand profile!
My face is v much part of the brand (launched June2013), I have a Disqus account in the brand name and i have joined other communities in both brand & personal names - it occurred to me whether I am diluting my overall "authority" by using both.
It also occurred to me that when signing up to new forums by using my brand Twitter account to register this will leave all comments as the brand, when perhaps others will be looking for a "real person"?
Previous advice sometime ago was to use both, but I wondered whether expert thinking had moved on?
Thanks
Ash
-
I can't seem to load your page at this moment, but I would generally recommend trying to tie your brand to yourself. For example -- When someone offers a helpful answer on Moz (or a personal finance blog, or whatever else) users are inclined to see who they are. In your case, if you're providing useful financial information over the appropriate social channels then people will be interested to see who you are. Your experience and the quality of your responses will draw people to your brand, as you have built some trust with the users.
TLDR: Your name is old and experienced, but your brand is a new player in a crowded space. Use your name to draw people to your brand
Hope that helps.
-
Hi Oren its a personal finance brand www.over50choices.co.uk, I am the face of the brand as we want to build credibility from my 30 years in the industry.
-
Also, someone who I follow for this type of stuff is Gary Vaynerchuk - follow him on FB/twitter and check out his website. http://www.garyvaynerchuk.com/
He is unbelievable.
His mindset and advice will surely help you figure out your social media strategy.
-
Agree with Oren - finding the right balance should be majorly dependent on your company and/or profession.
-
Can you get into a little bit more what you do? If your company is just you, or you yourself are the product (think lawyer, florist, mechanic, anything where the specific individual is important). This seems to be the case with you since you say your face is a huge part of the brand then I would focus on building your personal brand. That being said, be sure not to neglect the company either. Since your company is relatively new, it's important to have a strong push of promotion for each.
-
I think you should use both - each when appropriate.
You should focus on building both brands - your personal brand, and your business brand - both will pay dividends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Places only for business online? Correct or not?
Hi everybody, today i saw something in google when i searched "Blablacar", a company social to share places in cars. I saw, they are in google places, that is a correct way? What does google think about this? Thanks so much.
Social Media | | pompero990 -
Authorship Implementation - Is it needed to place Rel='Publisher' on every page on eCommerce
Hi, On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it? Do I need to add rel='publisher' also on the article pages besides for rel='author'? P.S
Social Media | | BeytzNet
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)1 -
Google Pus Places, page and youtube issues. PLEASE HELP!!!
Ok I have a youtube channel, a page connected to that and I have a business listing but I cannot get all three to work together. Any ideas? https://plus.google.com/+CentralsaddleryCoUk is the page (I want to ad the location to this one) http://www.youtube.com/user/centralsaddleryvideo our youtube The two above seem to work fine but the local listing below will not connect to the page or youtube. https://plus.google.com/b/107598085314018001171/107598085314018001171/about?hl=en-GB This has been driving me nuts for ages.
Social Media | | mark_baird0 -
How to migrate social likes when moving blog domain?
Hi, Our blog currently is hosted at wordpress.com and we are planning to move it under mysite.com/blog. I've noticed that at the moment in the existing individual articles there are social likes for the reader to likes/follow the page. And we do have some likes from these social buttons e.g. in a particular article I receive 4 twitter likes/5 facebook likes from those social media buttons after the article body. After moving the blog would the articles lose the social likes? How would I manage it not to? I know that there is a wordpress plugin available to purchase: http://store.wordpress.com/premium-upgrades/redirect/ If I purchase it would it resolve my problem? Please help Thanks!
Social Media | | LauraHT0 -
Google Places - Local Biz Listing
I have an online only website (no brick and mortar storefront). I heard somewhere that if I create a Google Local Places account, this is not good for online shops. Something to do with it taking the place of my website's SERP ranking. Is this true? Are there any downsides to it? I know I would need to hide the location so people don't come to my house.
Social Media | | ChrisTS0 -
Facebook City Places Pages
I would like to know how a business with multiple geographic locations can be listed on the Facebook City Page for each of it's separate office locations? Would you need to list the address of each office on the business' Facebook Business Page? Is it even possible to list more than one address per Facebook Business Page? Thanks!
Social Media | | CQMarketing0 -
Bringing a Google+ business page and a Google+ Local (Places) page together
We have a Google+ business page @ <cite>https://plus.google.com/105699067779457680386</cite> (therefore the managers of that page log in with their personal Google accounts to use Google+ as the business page). We had/have a Google Places listing tied to our company Google account, and that does show up in Google+ Local. I simply would like to marry the two so they can live together in perfect harmony. But that does not seem straightforward at all. If I'm logged in with our company Google account, I am asked to "join" Google+, but I don't want our company to be a "person" on Google Plus (just a Business Page). If I'm logged in with my personal Google account, and switch to using Google+ as our business page, and then click to claim/edit our Google+ Local listing, that doesn't work because I'm not logged in under our corporate Google account. It's an Internet mystery. Mozzers, assemble!
Social Media | | SamTurri0 -
Where is the best place to put your FB 'like' and G+1 buttons??
Do you guys think there is a more strategic place to place these buttons? below the fold, above, in the top nav menus...?? I would love to hear your thoughts..
Social Media | | robertrRSwalters0