Umbrella company and multiple domains
-
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think.
There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies.
The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites.
The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is :
Home page = example.com
company1page = company1domain.com
company2page= company2domain.com etc. etc.
Clicking "home" will take you back to example.com (which is just an image).
How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com.
Thank you
-
Thank you for your comments.
-
I agree with Peter, I have worked with a company who had several different products that are huge so they used the similar structure. I think in order to give better user experience they should have some text on home page (instead of image only) but i think from the technical SEO perspective there is no big problem with this!
-
Hi Caroline
I don't think there are any fundamental issues with the structure for SEO. Many large corporates will have an "umbrella" corporate "group" website with links to their subsidiary sites.
The critical factor for SEO as with any website and its pages is the relevancy of its content based on the many ranking factors discussed in this article: http://moz.com/search-ranking-factors
Peter
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Goals for Sub Domain
I have created separate account for my sub domain and created goal for that, we have sales force data base to capture the leads.The problem which i'am facing is comparing to the goals and Sales force leads is very much difference.Goals leads are showing huge than sales force leads. 2) When lead is creating from organic source but in goals it's showing referral lead.
Technical SEO | | Anshul.S0 -
Robots.txt and Multiple Sitemaps
Hello, I have a hopefully simple question but I wanted to ask to get a "second opinion" on what to do in this situation. I am working on a clients robots.txt and we have multiple sitemaps. Using yoast I have my sitemap_index.xml and I also have a sitemap-image.xml I do put them in google and bing by hand but wanted to have it added into the robots.txt for insurance. So my question is, when having multiple sitemaps called out on a robots.txt file does it matter if one is before the other? From my reading it looks like you can have multiple sitemaps called out, but I wasn't sure the best practice when writing it up in the file. Example: User-agent: * Disallow: Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /wp-content/plugins/ Sitemap: http://sitename.com/sitemap_index.xml Sitemap: http://sitename.com/sitemap-image.xml Thanks a ton for the feedback, I really appreciate it! :) J
Technical SEO | | allstatetransmission0 -
Brand domain not in 1st page
Hi, I've made an e-commerce (drsebagh.it) for the italian division of the brand Dr Sebagh. Now if I search the brand query on google.it (https://www.google.it/search?q=dr+sebagh&oq=dr+sebagh&aqs=chrome.0.69i59l3j0l3.1352j0j4&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8) the site is around the 3rd serp. I can't find where problems are. No duplicate content (as my client says and Copyscape Free seems to confirm that) also Webmaster Tools doesn't signal errors... Can someone helps me to do a quickly check?
Technical SEO | | YouON0 -
Domain hacked and redirected to another domain
2 weeks ago my home page plus some others had a 301 redirect to another cloned domain for about 1 week (due to a hack).The original pages were then de-indexed and the new bad domain was indexed and in effect stole my rankings.Then the 301 was removed/cleaned from my domain and the bad domain was fully de-indexed via a request I made in WMT (this was 1 week ago).Then my pages came back into the index but without any ranking power (as if it's just in the supplemental index).It's been like this for a week now and the algorithms have not been able to correct it. So how do I get this damage undone or corrected? Can someone at Google reverse/cancel the 301 ranking transfer since the algorithms don't seem to be able to?I have the option to do a "Change of Address" in WMT from bad domain to my domain. But I don't think this would work properly because it says I also need to place a 301 on the bad domain back to mine. Would a change of address still work without the 301?Please advise/help what to do in order to get my rankings back to where they were.
Technical SEO | | Dantek0 -
URL redirecting domains
Hi Is there anything wrong/dangerous forwarding a clutch of domains to a sub page (landing page) on a different domain ? Say Brand X buys Brand Z and wants to close down Brand Z site but have Brand Z domain fwd to a landing page (explaining the company acquisition) on Brand X site. In addition Brand Z had a few related but unused domains forwarding to Brand Z doman & now also wants those fwd'd to the new landing page on brand X Since the reasons for doing this forwarding are legitimate company reasons relating to an acquisition i would have thought it should be ok but can anyone think of a reason why could be bad since i remember in the old days peeps used to redirect domains for seo reasons so worried fwd'ing a load of domains could cause some sort of negative flag with big G ? Also do domain redirects transfer the authority/juice from the old site/domain to the new destination page (new landing page on brand x site) similar to how a 301 redirect works ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Domain Perfect Match (ChocolateChocolate.com)
Hi Guys, I'm Lucas, from Brazil and this is my first question at this forum, i expend alot of time reading the forum content, its very good and very helpfully, thanks everyone! 🙂 . i'm trying to rank to a specific word, that word, lets say as "Chocolate", ok? If i buy the domain chocolatechocolate.com is can be considered a Perfect Match domain? Anyone have tried this? Thank's for your time..
Technical SEO | | lucassc0 -
Multiple businesses, one location
We are a dealership group, we have 2 locations that have multiple brands/multiple business names. IE Chrysler store along with smart... and Infiniti along with Mitsubishi. On Google Places, we can only claim one location per business (based on their guidelines), yet these brands are different. Any suggestions on overcoming this obstacle?
Technical SEO | | autoczar0 -
Geolocation has changed targeted domains, or has it?
I am monitoring two domains; a .com and a .com.au in quite a competitive sector (men's underwear online sales) last month the .com site completely dropped from rankings sight in Google International SERPs but, the .com.au site is actually ranking (quite respectively too) in the International/US Google SERPs. I have no idea how, when or why but it's now been the case for two months. Help please?
Technical SEO | | Vovia0