OSE Stats - Number of Unique C IP's and PA/DA keep going up and down. Why?
-
For the past 3 months (if not more) I have been checking my sites stats on OSE and have noticed drastic decreases and increases in unique C-IP's, ranging from 600 to 1200.
I have also noticed the PA & DA going up and down by 5 points.
We have a talented team that work hard to market our business ethically with strong content and PR relationships, white-hat link building all the way, active social media and a dedicated on-site technical team.
The data from MajesticSEO seems to be a lot more steady and consistent.
Why is OSE showing drastic changes in 1 to 2 week intervals?
Many thanks
Ross
-
OSE crawls a different number of domains/pages with each update. It is normal to see fluctuations in all of these metrics for for links to appear/disappear in OSE reports.
OSE and Linkscape data is an extremely valuable for gauging site/page strength, as well as a healthy amount of backlinks to a given page. I do not think it is a great tool to use for benchmarking your site authority or backlink profile growth, due to the inconsistencies between their indexes (or is it indices).
If you are tracking competitors with it, you will likely see similar fluctuations in there data as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Thousands of links with same IP address found in backlinks
Hey, While researching the backlinks of a client's website I found around 3000 links with the structure: http://54.201.231.138/page. The IP doesn't seem to be of their website and the MOZ Spam score for the domain is 1%. Wondering what these links are and if they're a big problem? Thank you in advance. Warmly,
Link Explorer | | JoePen1010
Joe Screenshot 2022-09-30 at 10.58.12.png0 -
MOZ DA IS NOT INCRAESING
Hey my website on business cards its DA is not increasing. is there any way to increase its DA.
Link Explorer | | cartwrightkar0 -
How do I know when my DA Update?
Before Moz 2.0 we know that every month DA will be updated but now we don't know. Recently my site DA has 14 after few days working on it Then I check my DA is 17 So now I'm confused that the DA update runs again or Now it working on dynamically. I shall be very thankful to you if you clear this issue.
Link Explorer | | mark74220 -
Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
Hey Moz Community, Link Explorer is now open to the public! Everyone can access it via a subscription or a free Moz ‘Community’ account. As you may know by now, the brand-new Link Explorer tool is primed to replace Open Site Explorer as Moz’s link building and analysis tool. The Link Explorer project is the result of an incredible amount of perseverance and hard work by the team, and we’re proud to be able to finally share it with you — we know it’s going to revolutionize how you approach link building and make your job easier. You can read more about the tool here in Sarah Bird’s announcement post. Because Link Explorer improves on almost every aspect of Open Site Explorer, the metrics have improved, too. That means you’re likely going to see some Domain Authority and Page Authority discrepancies between OSE’s index and Link Explorer’s index. We definitely suggest you use the new DA/PA from Link Explorer, as they’re more accurate and refresh daily rather than monthly, as was the case with OSE’s index. However, we also realize that many of you use these metrics to report to your clients and colleagues, and a sudden change or fluctuation could potentially make your job harder. Which DA is the real DA? The new DA is based on a much larger index that has many improvements, several of which are designed to make the index more like Google’s than ever before. You should consider moving towards the new DA (and the old DA won’t be updated after April 26th 2018, so the sooner the better). While there will be fluctuations as we improve the model and add features to the index, we expect it to remain largely stable and to be a far more accurate picture of a site’s authority according to how it’s seen by Google. Why is Link Explorer’s DA/PA considered better than OSE’s, and which should I trust? The larger link index with improved crawl selection allows us to produce a stronger model that includes a much larger proportion of the web. That being said, DA and PA should always be considered in the context of your competitors. A drop in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Is Domain Authority/Page Authority an absolute score or a relative one? Both DA and PA are relative to the Internet as a whole. If Facebook acquired a billion new links, everyone’s PA and DA would drop relative to Facebook. Because of this, it’s always best to look at PA and DA in comparison to your competitors. What does a drop/raise in DA mean in Link Explorer vs OSE? How can I explain this to my clients when I’m reporting it? DA and PA should always be considered in the context of your competitors. A drop or raise in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Reporting that your site has moved from a DA of 45 to a DA of 42 doesn’t tell the whole story, but reporting that your site has a DA of 42 while your main competitor moved from a 43 to a 37 shows that, relative to the sites you’re competing against in the SERPs, your site has significantly more authority and ranking power. What’s happening to MozTrust and MozRank and why, and what should I replace those with? The improvements to our DA/PA and Spam Score metrics now now account for more important nuances in helping you determine one site’s ability to rank higher than another. Because they no longer correlate with Google’s ranking model as well as they used to, MozRank and MozTrust are being deprecated for better metrics. Users should rely on Page Authority, Domain Authority, and Spam Score to determine the importance and quality of pages, domains, and links. I have historical data I use to help my clients benchmark their progress. What do I do now that DA is calculated differently? You should annotate any KPI changes referencing the change in DA and PA. However, most importantly, you should compare those changes to your competitors, as this will best show how strong your site’s authority is relative to the sites you’re competing against in the SERPs. We take updating our metrics very seriously, and our last major update to the model was 7 years ago. Users of Domain Authority and Page Authority can expect us to continue to produce steady, reliable metrics for the long haul, and only make changes to these metrics when we believe the benefits dramatically outweigh the stability of the metric. Do you have any questions about the new metrics? Anticipating a tough time reporting changes to clients or bosses? Metrics, features or functionality missing that you would want to see? Let us know in the thread, and we’ll work to find a good answer for you. Hope you enjoy the new Link Explorer product and the amazing new link index powering it. We are very excited to provide this valuable data to our community and customers.
Link Explorer | | IanWatson9 -
Will Moz move DA from an old domain to the new?
Hi folks, I'm moving a digital magazine of mine, which has a great deal of authority (DA53!) to a new domain, which is much more brandable. I'm curious if Moz ever passes the actual DA/PA numbers to the new domain. Does the tool pick this up, eventually? I know once the domain is switched, DA will show a "1" -- as the domain is brand new, technically. This is NOT a question about authority/link juice being passed, but rather the numbers being displayed by Open Site Explorer. Some authors do look at Moz DA as an indicator of a sites "power" before applying for authorship, so I'm trying to find a way to move to a more brandable domain, while keeping the OSE stats in place. If it's not possible, I'll have to live with it 🙂 Any input? Thanks everyone!
Link Explorer | | avilawebfirm0 -
What's the Story on Mozscape Updates?
Hey gang, As you may be aware, we were considerably late with our last index release. You have my sincere apologies for that and the apologies of the entire team. In the interest of transparency, I want to try to explain what's been going on. Since stepping down as CEO, I've been asked to take on a few roles in the company. One of those is product architect (basically the product owner) of our Big Data team, who produces the Mozscape link index. For several years, that team has been almost exclusively focused on getting us closer to a near real-time indexing system that does not have scalability issues. Mozscape is currently smaller than our major competitors, and we're also often slower. Our metrics (PA, DA, MozRank, MozTrust, Spam Score, Social Data, etc) have been the unique value we provide, but it's not enough. We need to be competitive on size and freshness. Building a raw link index (without processed metrics like PA/DA et al) is hard, but it's possible. Building a link index with those metrics is really tricky, and requires computer science knowledge and skills far beyond the scope of my understanding. That's what our team's been working on, and they've made some progress, but it's been slow, hampered by unknown unknowns, and materially hurt by a lack of experienced talent we can hire to help (we've had open job posts for years now). In the meantime, our historic Mozscape index structure keeps encountering challenges - this latest round is still somewhat unexplained (we believe there's hardware issues compounded by how the system is architected to handle large domains, but there may be other issues). The team's struggled to split time between keeping the old Mozscape running and hunkering down to finish the new system. I'm trying to help them balance things as best I can, and we're going to be putting effort toward making sure we get index releases out on time. However, to do that, we'll need to scale down size, and then rebuild back up. We think we can do this while also improving the prioritization of which links we crawl (e.g. deeper on important domains that link out, less so on deep pages that don't link anywhere) so the index overall improves. However, I don't want to minimize the risks - we may have some slow updates, some smaller indices, and some less-than-ideal data in the next one or two indices while we work to remedy this issue. I HOPE we don't, and that things actually get better immediately, but we can't promise that until the work gets finished. TL;DR - Mozscape V2 is in development and will let us as big and faster as any link index. In the meantime, current Mozscape's having issues & we're making smaller indices in an attempt to diagnose and repair. As always, thanks for your understanding, continued support, and if you have any questions, feel free to leave them below. I realize that this level of service/product quality is NOT OK, and I'm doing everything in my power to fix it.
Link Explorer | | randfish8 -
Can I increase my DA with backlinks pointing to the www version ?
Hello Guys, I hope I am posting this in the right section... I was wondering something... I use the www version for my website, So I set the cannonicalisation and the 301 Redirect of non-www to www version. But I checked my website on MOZ (Open Site Explorer) and when I type in mywebsite.com I get 19 DA and 1 PA. When I typed in www,mywebsite.com I get 19 DA and 32 PA. So i would like to have some clarifications about how their domain authority and page authority system work. My PA of the www version is higher than my DA because almost all my link point to the www version and I do the 301 redirect. ? But how can I increase my DA if I focus on building backlink to the www version of my website ? Should I build link to the non-www version of my website to increase my DA even if I use the www version for my website ? If I build backlink to the non-www version, will it increase the PA of the www version since it's has a 301 redirect ? If I build backlink to the www version of my website will it increase the DA of my website ? Im really confused here so any help and clarification from you guys will be really appreciated. Thank You.
Link Explorer | | majesticlub0 -
Why does OSE only show top 25 pages in Top Pages for Social Metrics?
Any way around this? Would like to find out the top social pages for a site. thx
Link Explorer | | IsHot0