Blogging and ??
-
Hi,
I post 2 interesting articles every week on my website's blog.
I post about them on Tw, Fb, G+, Ln.What else is recommend (wrt to blogging & otherwise too) to improve SERP and organic traffic?
Somehow I feel this is not good enough.Somehow guest blogging is not working out, tried a couple of times.
I am a bit lost here, need some pointers.
Thank you in advance.
Best regards,
Vai -
Great inputs Gavo, Thx a ton!
-
If you are targeting decision makers of small to mid sized technology firms, it may be worthwhile also balancing an online campaign with an offline campaign (if you're not doing that already). I find a social media strategy is a great way to help SEO and get rankings, through in itself is weak in developing leads, unless done amazingly well. The reason is that most decision makers aren't actually using social media for business-related activities, they have people doing that for them, and those people aren't usually thinking about new service adds and making decisions about them. It sounds though that the purpose for your social media campaign is predominately to help SEO and drive your rankings upward, if this is the case using Facebook and Twitter would also be good for a Social Media campaign to support SEO. You will not get many sales leads from them, but they would be effective for SEO improvement.
Having said that, I find SEO always needs to also be balanced and put in a broader marketing strategy that also involves offline activities - making calls, networking, doing great work for existing clients to build client advocates. You may already be onto these things, but if not and your target market is decision makers of IT firms, these traditional forms of marketing would be additionally effective.
All the best.
-
Gavo thank you for your prompt reply
Website is optimized so this is covered.Your suggestion for communities is a great.
I will start exploring for communities on LinkedIn & Google+
Any other places?
Audience: Decision makers of Small to mid sized technology companies.Thank you.
-
Hi Val,
You may want to try finding online communities relevant to your industry that would be interested in your blog posts. If people in these communities find your posts really interesting they will share the link, which will enable a good natural linking profile.
Additionally, if you have not already, make sure that the onsite optimisation of your site is completely spot on. All efforts in blogging and social media will go to waste if you have not addressed onsite optimisation factors and done this effectively.
Good luck and hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO wise - what is the impact of Avatar on a blog
Hi all, At the moment we are at the verge of building finally a blog. For SEO purpose I demanded that it would include social interactions with Google+, Facebook, Twitter, Youtube and some more. Especially Google+ for the authorship part. But now they come asking me if they can work with Gravatar http://www.gravatar.com/support/what-is-gravatar/ - a Globally Recognized Avatar. I never worked with it before and can't find anything if it will negatively impact SEO on authorship - but I'm still not sure. Does the Gravatar interfer with Google+ authorship?
Social Media | | Letty
I could find information about having to setup the author part in the Gravatar, but this doesn't give me the answer if this helps with Google+. If anybody has experience of can tell me / point me in the right direction it much appreciated. Or maybe having a better solutions than the Gravatar.0 -
Blog Sharing Options
We are currently evaluating a long list of blog promotion and sharing ideas for our website and wanted to ask some of the resident experts here. We post all of our blogs on our Facebook, Twitter, and Google+ pages, but would you suggest using any of these services for an internet marketing company? What would be the main purpose to using them? StumbleUpon Technorati Digg Reddit Tumblr Delicious Any missing from the list? Is there a list of great sites to ping through WordPress? I saw they provided a list on the http://codex.wordpress.org/Update_Services page. Is this good to use? Do we need to create accounts at all of those services first? Any help would be greatly appreciated.
Social Media | | Prager0 -
Who to aim an on-site blog at?
I've recently joined a web-development and social media company as their SEO; with an onsite blog which we're trying to resurrect. Previously, the blog has been aimed mainly at either clients ('Why is a website important for your business' etc. - I know, I know) or web developers (quick tutorials on css techniques, for example). The owner of the business recently approached me about the blog posts I'd been writing and said they were too technical and aimed at the wrong people. I'm always open to constructive criticism, but I want to know who a web development, social media and SEO company's blog should be aimed at. I was perhaps assuming knowledge of SEO and web techniques that not his previous readers may not have. However, I don't really think the blog had any significant number of readers before. My argument is to aim it at those in the industry of SEO and social media, as this will garner more links and position ourselves as an authority (people learning from our blog, arguing and contributing their opinion on something). Whereas a blog aimed at clients, while it may attract some search traffic, is less likely to be linked to because they're clients who don't know about linking to content on the web.
Social Media | | SEOboarder0 -
How to promote a blog after Penguin and the Google blog update
Hello, I have a question, or maybe a discussion. I'm wondering what the best way is to promote a blog from Blogspot or Wordpress nowadays with Penguin and other Google algorithm updates? Looking forward for your answers. Regards, Thomas
Social Media | | ThomasH1 -
What is the best way to promote a blog like blogsport or wordpress?
Hello, With the recent algorithm changes of Google I am wondering what the the best way is to promote a blog like blogspot or wordpress? Looking forward to your answers! Regards, Thomas
Social Media | | ThomasH0 -
How to get most out of viral blog traffic?
Our website has a WordPress blog, hosted at website.com/blog. I've discovered that with some hard work and a bit of luck, I can create a blog posts that will go viral - they will get about 50k readers in 1-3 days (which is a LOT for our website), and 300-1000 tweets, 100-250 Facebook shares, and anywhere from 10 to 130~ G+1s. (Unfortunately, these are for the posts, not for our website.) The posts will also get some comments. And most importantly, a few links - sometimes from very reputable domains. However, I feel that I could be doing much more here. The links go directly to the blog post, and I'm not sure how much is that helping our website overall in regards to SEO. What actions can I encourage the readers to do, and how should I prioritize them? Some of the actions are: Sharing/liking, writing a comment, checking out our products, subscribing to our Facebook/Twitter/G+ profile, subscribing to our RSS. One another possible action/opportunity that I see and which could potentially pay off is to offer some kind of PDF report to be emailed, which would initiate an autoresponder sequence. Do you think that having a clear call to action in a blog post could reduce the sharing of it ? Is it possible to encourage whoever is writing about our blog posts to use a direct link to our website, instead of linking directly to the post? If yes, how? E.g. if I included a direct link to our website in the post itself, e.g. in the most important part of the post that gets quoted, it could work - unfortunately that's usually virtually impossible. Am I sitting on a gold mine here, and should do this as much as possible? Should I consider putting this content not just onto the blog, but on our website.com/something ? I'm actually not sure how that would help though, it would simply have a shorter URL. I've discovered that it doesn't matter where I post this content, if the presentation looks decent. So it doesn't have to be posted on website.com/blog. I can even post it on other domains - should I? And the most important question: How do I get the most out of this opportunity in SEO regards? Thanks for any ideas or insights!
Social Media | | Jiri.Novotny0 -
Ways to get the most out of your content/blog posts?
I've been working on posting more content on my blog and now I need a workflow to help me get more exposure on my posts. Currently this is what I'm doing: 1- Write Post 2- Add it to my favorites in Stumbled Upon 3- Post it to Facebook 4- Pin it in Pinterest I would love some more ideas. My goal at this point is to gain greater web exposure. I would love to be they type of blog others actively follow.
Social Media | | continuumphoto0