How to get video thumbnails to appear in SERPs
-
What's the best way to get video thumbs to appear in SERPs?
-
You may want to look at using the proper markup, here is a link to schema.org - http://schema.org/VideoObject
-
I recommend a read of Phil's post http://www.distilled.net/blog/video/getting-video-results-in-google/
-
I have been able to get YouTube vid's to have a thumbnail appear in the SERP's on the first page for extremely high competitive search terms. Obviously this drives traffic.
The methods I used were:
Keyword in Title - in a natural (non-stuffed) manner
Keyword and link to the site in the Description
Keyword in the tags
Strong video views and embeds on other sites - I don't think I have it embedded anywhere on a high PR site.
Here is the video and keyword it ranks for so you can see what I did - Google search phrase - best lsat prep. The video thumbnail is in the 7th spot & receives several hundred views per month. Also #3 for the search term best lsat preparation on Google
-
There was a post on the blog really recently about this if I recall correctly. Although some people say that through embedding a single video from YouTube onto a relevant high PA page will do the trick, the best method is to host your own videos on your website. A quick search online for HTML5 video hosting (with flash fallback) should be your answer! With doing so, you will makes up your content so that Google knows the content is of the type 'video' and will display as such.
-
Hi,
Do some research here: http://www.reelseo.com/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get into the People Also Ask section?
Hello there, My client is not appearing in the People Also Ask section on Google for their brand name and I'm not sure why. Can anyone help or explain how you get featured into these snippets? What's weird is when you google their brand name, the People Also Ask section comes up, but they only appear in one question. The other three are from their competitors which is obviously annoying for them. Do you know how to get into the People Also Ask bit? Do I have to markup the page or is it simply based on popular questions and the best answers?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
301 re-direct affect on SERPS
Hi Moz Community, please can I hit you with a scenario and get your thoughts? We have a client site - clientsite.com - with reasonable rankings for some of our client's target search terms/branded terms. We have built language specific subdomains - it.clientsite.com, de.clientsite.com - which have been manually translated into local languages. These subdomains have robots 'noindex' as we only want to drive traffic to clientsite.com. We've installed a geo location tool on clientsite.com that 301s visitors to the appropriate subdomain, so content is served in their local language. clientsite.com will be the 'catch all' for locations where sub domains have not yet been created. If Google crawls clientsite.com and is 301ed to a sub domain, will we lose SERPS? The sub domains will have the same content (99% the same content anyway) as clientsite.com, but in local languages. Cheers guys. Steve
Intermediate & Advanced SEO | | steviechat1 -
Strange: page no longer present in SERPS and I'm not sure why
I indexed a new page last week and it ranked 1st The page is still live, still registering sessions in analytics, registering activity in search console Why is it no longer present for the keyword in ranked first for on Friday?
Intermediate & Advanced SEO | | Jacksons_Fencing0 -
Adding to youtube a video with title as a long tail keyword in hopes of appearing on google results?
Hello, I am planning to add to youtube a video with a specific long tail keyword as title and the same keyword mentioned in description, I believe that way it might show in google in the part where videos show up, I believe this could work well? do you have any advice or comment on this sort of idea? Thanks a lot.
Intermediate & Advanced SEO | | bidilover0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
Getting backlinks without content marketing
Hey i have a client who currently has a large ecommerce store with over 50,000 hits a months. I've made the recommendation that they should consider adding a blog and invest in content activities. However they won't be able to do so for quite some time. In the mean time what are some ways i can get backlinks (whitehat only). I'm thinking guest posting on high DA blogs and sites is the best bet. Also sponsorship, CSR activties, and the occasional press release. Can anyone recommend any other ways, or methods i can use to obtain good quality links, or articles which discuss this topic. Thanks, Mark
Intermediate & Advanced SEO | | monster990 -
City or country name get the exact domain name devauation ?
Will using a city or country name be devalued with the exact domain name update. I want to make a new website about my favourite vacation spot. I was thinking www.specificislandactivities.com or www.bestincityname.com The site will focus on all the best things to do in that vacation spot, best dining, beaches, watersports ect. I will be writing all the content based on my experience of travelling there for over 20 years... If the site is going to be all about things to do in that city or island, how else could i name the site. www.islandtravelactivities.com Wouldn't that be using the keywords island + travel + activities in the domain ? I am so confused right now, what would be devalued in the exact domain match and what would not. Thank you in advance for your thoughts.
Intermediate & Advanced SEO | | jlane90 -
I have evidence that product videos are hurting our rankings - How do I hide them!?
We normally rank between #1-3 for long-tail product related keywords in our industry. Then we saw our rankings drop when we added product videos to some of our product pages. My hypothesis was that for most ecommerce-related queries, Google has a certain aesthetic that they are going for in the SERP's. They like to show video listings somewhere in the middle of the first page.. not as one of the first 3 results. Product page Product page Google shopping results Product page Video Result on product page Video Result on product page Product page I did an experiment by removing the product videos from a selection of our product pages and as soon as they were reindexed w/o the video we saw an average of a 3 spot jump in rankings! Since the product videos have actually helped on-site conversion rate.. we'd like to keep them on the product pages but hide them from being indexed by Google. Is there a safe way to do this? Is it possible to use an i-frame, or will Google still see the video on the page and index it as such. Thanks for any advice!
Intermediate & Advanced SEO | | WebstaurantStore.com0