Good alternative to guest blogging
-
Hi,
After many years of on-page I've just started in the world of link building and I'm currently working on an e-commerce website.
I've noticed that most blogs devoted to this sector that are worth their salt will only accept guest blog requests for payment.
So here's the question, is there any way to circumvent this? Is there any other way to achieve the same results I would with guest blogging without having to pay for it?
Thanks in advance
-
Hi Aaron
If the website is new I would still encourage you to build a blog of articles on the site showing your expertise for the products the site is selling. Also share the articles in social media channels including Google+ by publishing snippets of each one (i.e. headline + intro) with a link through to read the full article on the website.
Peter
-
Thanks Peter for your reply.
The main issue I have is that the website is very new and is hardly ranking yet so even though I have made up an on-site blog I still need that boost that will get it a high amount of exposure in a short amount of time.
Is there any other way besides just hoping it will catch on?
Aaron
-
Probably. If you were doing guest blogging just for the purpose of a link, I'm sorry to say, you were trying to manipulate rankings.
Now, I would recommend creating excellent content. See what others don't have and do it. Say you sell sunglasses, then research others to see what they are missing that you can probably offer (more images? detailed descriptions? experts' opinions?, whatever works). Once you create that content just sit tight and keep doing it; sooner or later, links will come, but most importantly, you are offering something more valuable to your customers, and therefore earn rankings just by creating the content (even though no links were earned yet).
-
Hi Aaron
With the way search has been changing it's difficult to say 'this' is comparable to 'that'.
I assume you are already blogging on the eCommerce site and creating good quality content there? If not, then I would recommend starting with that and I certainly wouldn't recommend paying to guest blog. In fact it raises the question how can a guest blog be a "guest blog" if you pay for the privilege. Sounds more like a paid link which I wouldn't recommend.
If you have expertise in an area to share and blogs in your space value that expertise then they will offer you the opportunity.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a good tool for managing backlinks?
We have several that are not relevant and I need to manage the task of writing each to ask to remove.
Link Building | | Buzzfish0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
Are guest post exchanges an acceptable tactic?
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
Link Building | | ProjectLabs0 -
Need feedback: Should we move our blog from blogger to our e-commerce site?
Hi, I write the blog for an e-commerce site that sells swimwear www.allwetbeachwear.com. The blog is currently a blogger blog that lives off the domain. I have always thought that having a blogger blog for the site looked unprofessional yet might be good for SEO since google owns blogger. However recently we are making SEO improvements and want to create more internal links to keep up with our competitors. I am thinking an on-site blog might be good for SEO. What do you recommend for the best SEO results for our site? -keeping on blog hosted on blogger -creating a new blog on our e-commerce platform -hosting the blogger blog on a subdomain of our ecommerce site Thanks!
Link Building | | allwetbeachwear0 -
Blog Commenting - Useful?
How useful are you finding blog commenting to be regarding link building? I was having a discussion with someone about this today, and I thought some input from the Moz community may be helpful. How helpful do you find blog commenting to be in link building? Do you have any evidence of effectiveness/ineffectiveness? Is it something you still currently do (for link building)? Any input is appreciated. Thanks guys!
Link Building | | DeliaAssociates0 -
Does a Subdomain Blog Pass Juice?
I have a client who has their blog on a subdomain instead of subfolder. Unfortunately, the eCommerce platform they are using does not allow them to implement a blog in the subfolder. So now we are looking at growing their blog as a means to drive more traffic to the main site. The blog is a mirror of the eCommerce site's navigation with the main content section being a blog rather than products. Will publishing content and building links to the subdomain blog pass authority to the main site?
Link Building | | mj7750 -
Can Anyone Recommend A Good Company For Linkbait Campaign (via infographic)
Hi, I have a website that I am going completely whitehat with. I am looking for some recommendations on companies who can prepare and execute a proper linkbait campaign. I am specifically thinking about using infogrpahics for the link bait. I would like to work with someone who can come up with the concept, design it and also help promote it. Thanks
Link Building | | SmarterSEO0