Blog Content
-
I keep reading that a steady stream of new blogs from my site is a great way for getting inbound links to my site.
My question is... Does the content of my blogs have to be relevant to my site? My site is www.marblerenovation.com. If the blog should stay relevant, I am finding it pretty hard to create engaging content around cleaning marble floors.
Also, does anyone know of a good place to find bloggers to help create this content?
Thanks in advance everyone
Dave
-
Here's the rankings I'd give on relevance:
- "Cleaning Marble Floors" - highly relevant, but probably too restrictive to continually create decent content.
- "Anything Related to Marble Floors" - just about right. Relevance is high in terms of search engines and your readers, and you're not getting too far away from the topic of the business.
- "General Flooring" - OK, but probably too broad if cleaning wood floors is irrelevant to your business.
- "Home Improvement" - Way too broad for the type of site you're running.
As far as finding writers, I'd avoid most of the content that you'll get for under $25 for a blog post. It's going to be poorly researched, and probably poorly written, too. Start with networks like Zerys or Skyword and look for writers with experience with construction/flooring/marble.
-
Wanted to add that there will be a Mozinar on December 17th called "Content Marketing in Boring Industries" by Ross Hodgens. I would definitely take the time to watch it. Here is the link to sign up. https://www3.gotomeeting.com/register/474514734
-
Great question, David.
Yes, feed your website's blog with content. We fell off for a long time on ours, but just yesterday I have put into place to have 2-4 articles posted to our blog per month and hired a great freelance writer to help with that. So, pumping more content to our site for Google to index. That is great and all, however, we are taking the approach of 'topical' vs 'keyword' driven articles due to all the latest Google updates. In doing this, we are writing for our viewers or people searching for solutions for the services we provide AND targeting some keywords and phrases along the way. 2 birds with 1 stone so to speak.
Per outsourcing your content, there are a number of sites out there, but like vzPro states, be weary of who you hire. If you are giving them full range to develop the content, then be sure to read through each sentence for grammar or spelling. For example: some writers use "optimisation" vs "optimization" and so on. We have used scripted.com before and it worked really well. I know some people use spinner software and such, but I wouldn't recommend that route at all. It looks spammy even though they promise it isn't.
Per coming up with content, have someone do your research and find all the articles and websites they can about the subjects pertaining to your client's products and services and industry. Then, from there, structure your blog topics, create your titles and begin writing.
vzPro, I like your idea a lot for some cheaper articles from iwriter.com, which you then rewrite and input your own verbiage, experiences and insight! May have to try that tactic
Patrick
-
First of all, be careful about what you outsource. I think the last thing you should be outsourcing is your content. It's okay to get content ideas of places but to outsource your content is not the right strategy in my opinion. Secondly, one or two blog posts a month would be enough to help your rankings. Google likes freshness and if you provide it to them they will generally reward you.
Think about your user when it comes to relevance. Your blog posts should have something to do with your industry. If your site is about marble restoration and you start talking about cars then you might have an issue. I read blogs that interest me and I go back to blogs that talk about topics that I am interested in on a regular basis. Being all over the place isn't the best strategy for repeat readers. What that means is that you could write about the history of marble, marble in famous buildings, cleaning and maintenance of marble, marble vs granite, why does marble come in different colors, etc?
Here is a little trick I use to get content for my client sites. I go to iwriter.com and for $3 to $5 I can get a 300 word article on a particular topic. I use the article as a basis for the article I end up writing. You can also use oDesk and for around $25 to $50 you can have people do internet research on everything you ever wanted to know about marble or historic buildings that have marble in them.
You own the business and at the end of the day, no one will know more about your clients (and potential clients) then you. You have to write for the people who will want your services, not for the search engines.
-
Your content can be about things that your target public would like to read about. For example who reads about "cleaning marble floors" mostly like would like to read about "home improvements".
About outsourcing your blog content creation scripted.com is a good provider.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
Why is the blog link so often found in the footer?
Hello, Can someone tell me please why are the links to a site's blog not displayed prominently? Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?
Content Development | | CyrusDariusXerxes0 -
Best Practices for Recurring Blog Topics
Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.
Content Development | | GwenKestrel1 -
Content Syndication Service
Am curious to get the forum's opinion on content syndication services like SYNND . Has anyone tried them or any other content syndication networks. Does the forum have any recommendations for good quality syndication networks that can be used to distribute content to quality sources.
Content Development | | SEO5Team0 -
Blog? Is it worth it?
Hi Guys, Hope your all OK. Apart from our main site we have a static comparison site that's now ranking really high for some of our big keywords. At the moment the site only has 2 pages and I'm wondering weither or not to setup a blog on the site to not only increase the pages indexed but also increase our longtail keyword rankings... I'll be able to create a new article aday. Would like your input guys. Thanks, Scott
Content Development | | ScottBaxterWW0 -
Where can I find places to guest blog?
I have done a couple of guest blogs but I have come up dry as of late. Any tips on where to find blogs interested in linking for content?
Content Development | | ibex0 -
Deleting a Wordpress Blog Page with no inbound links?
What are the concerns I should have in deleting a WordPress Page that is no longer relevant or a duplicate? Note: This would be a page that does not have any inbound links to it.
Content Development | | CMCD0 -
Content placement
Does content placement on a page have any effect, bring up top as opposed to bottom as opposed to embedded within? On my product detail page it comes up last after image, social section and add to cart
Content Development | | Dirty1