Good references/studies on mark up?
-
I'm looking to do some study in impact across the board on structured data and would like to know if anyone has any good studies on CTR, possibly rankings and overall performance.
Any awesome links would be helpful
-
Came across this last night too. http://searchengineland.com/from-microdata-schema-to-rich-snippets-markup-for-the-advanced-seo-162902
It talks about microdata schema and rich snippets.
-
Thanks for the additional content. I'm working on a study to give a very solid strong case for improving structured data on one of our sites. With semantic search being more prominent than ever, I think its extremely important for every site to have mark up whether or Google chooses to show this.
Social media functions and other future applications could very well use this data to classify content of a page(see ogp.me). Perhaps even bucketing links via structured data and using it to gauge relativity of linking pages etc.
-
Search Engine Land did a write up a few years ago about a 30% increase in CTR for results with structured data. http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830
Here's an actual Case Study by Jason Jersey of SEOVoom on Structured data on CTR and Rankings in general http://seovoom.com/central/structured-data/
Matt Cutts covered your question in Webmaster Help http://youtu.be/OolDzztYwtQ
My personal thoughts:
I think anything you can do to help the search engines know what your site is about and how it is structured will ultimately lead to more traffic. Matt's explanation is pretty good in that it the structured data may help you show up in certain places that you normally wouldn't show up because you didn't have it before. NewsArticle Schema is a good example of that. But don't let these sway you either way. I use it as much as possible. I also recommend using data highlighter in Google WMT if you haven't done so. It helps Google even more.
There was a post by Barry Schwartz over at Search Engine Roundtable about Google reducing Rich Snippets by 15% or so. Matt Cutts basically said that it would remove snippets for low quality sites. I personally think they are getting ready to ramp up testing for AgentRank and giving snippets to "authority" authors (just a hunch/guess as I predicted in 2011, after their patent update, that AgentRank (aka AuthorRank) would roll out in 2015. http://www.vzpro.com/2012-seo-prediction/)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https://www.fitness-china.com/leg-press-feet-placement youtube video affects website speed
In our blog, about Leg Press Feet Placement [https://www.fitness-china.com/leg-press-feet-placement](https://www.fitness-china.com/leg-press-feet-placement) we have added a lot of youtube videos to enrich the content of the article but we found that youtube videos affect the speed of the website, how to solve it
On-Page Optimization | | ahislop5740 -
Will page be marked as 404 if you replace country specific letters from url?
What I'm reffering to is replacement of Polish characters from i.e "ł" to "l" or "ę" to "e". I believe it relates same way as other similar Slavic languages.
On-Page Optimization | | Optimal_Strategies0 -
SEO results/title tags/desktop vs. mobile
I am trying to figure out why my title tags comes up different between desktop and mobile search results. Desktop returns my title tag as written, but on mobile I get something completely different. It's related to the site, but not anything I can read, as coded in the site (i.e. not the title tags, meta, or anywhere else). Has anyone else experienced this? My title tag is 64 characters - I know it's a little bit over, but would that cause such a weird issue as a completely different title in the search results?
On-Page Optimization | | tallyhodesign0 -
A good SEO praxis?
Hi all, having a worpress site with 10 DIFFERENT pages (each with its own different content) and consequently 10 DIFFERENT keywords to optimize......Can somehow Google penalize me for having such a number of different keyowrds? I guess sometimes there no way to avoid it. It depends on the content of each page. You'll need a keyword to optimize them (if you consider they are relevant enough). Thanks.
On-Page Optimization | | juanmiguelcr0 -
One or two keywords/pages
Hi, I have a question about good keyword practice. I have a page: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer. On the page one can choose to show only injuries OR suspensions, which have their own URLs: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
On-Page Optimization | | rasmusbang
"skader premier league" and "karantaener premier league" OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords. Regards, Rasmus0 -
Good idea to use hidden text for SEO purposes due to picky clients not allowing additional content?
I do SEO for eCommerce websites both in-house and for clients. A few of our clients want increased rankings but are not willing to allow us to make the changes internally to help make that happen. One of which is adding content to the webpages since 90% of them have very little to none. I have a couple clients that are extremely picky about what can be seen on their eCommerce website. They have the site setup the way they want it but it is not SEO friendly in the slightest. The pages (including homepage) have little to no content, and the only things they want changed are things visitors CANNOT see on the webpages (META, ALT Tags etc). The tactic i am wanting to use is often used by spammers but i have a legitimate reason to use this and wanted to know if this would be a good idea. They are wanting to target fairly competitive keywords but are unwilling to allow any on-page changes to add any information and keywords to help with rankings. I was thinking about adding text behind images or hide the text in whatever ways to prevent the end user from viewing it (except for the search engines). My idea was simply to add a paragraph or two of content for the search engines purely to help in ranking because they have a lot of pages that have zero content except for product image and title listings. Is this tactic recommended or does anyone have any other ideas for these type of situations. Thanks,
On-Page Optimization | | VITALBGS
Stephen0 -
Can anyone recomend a good, solid, review generator for WP?
Looking for some feedback on a good review generator for customer input and hopefully generate some testimonials. Thanks in advance.
On-Page Optimization | | tvw1300 -
301 redirect (www.domain.com/index to www.domain.com)
Hello, Please let me know what are the exact right steps in order to get rid of the duplicate content issues related with: www.domain.com/index.html same as www.domain.com without creating an infinite loop. Do you have a step by step guide posted within seomoz including 301 redirect for non www to www for all urls and index.whatever to main domain name without going into a infinite loop ? btw how to you spot the loop ? is it obvious like never ending refresh of the home page ? thanks a lot !
On-Page Optimization | | eyepaq2