Open site explorer, why are my social media metrics incorrect?
-
In open site explorer the Facebook and twitter stats are very low in correlation to what we think it should be.
Twitter - 129
Total tweets and retweets of this URL since March 2010, including tweets of the URL with unique parameters added.
We tweet our URL and people retweet our url several times a day, why is this figure so low?
Facebook - 268 shares, 133 likes.
Our Facebook page has 16,767 likes · 1,373 talking about this.
Surely this figure should be higher? Could it be that its not linked to our site properly some how? im unsure, can any one shed any light on this please?
-
Hi Reece,
Data for OSE is collected straight through the APIs of the various social services, so whatever they return is what we display.
As others have mentioned, metrics are URL specific. For Facebook, we display the activity of the URL you are examining, which is different than the activity around your Facebook page.
Hope this helps explain things a bit. Best of luck!
-
Couple of points of clarification here I feel:
For Facebook - it looks at the metrics of that particular URL itself, not the metrics of your Facebook page. So your 268 shares and 133 likes are from the webpage itself, not your Facebook page.
Twitter - I believe that RTs don't count and it is based on unique tweets from unique twitter handles, but I'd need clarification on that.
-
OpenSiteExplorer only returns the social sharing data for the specific URL you entered. If you entered your root domain (http://example.com) it will only return the number of shares for that specific URL - not the entire domain and all sub-pages.
Likes on a Facebook page will not show up in OSE, because the number of Facebook likes returned is the number of times people on Facebook liked the specific URL you entered into OSE.
So in short - the social sharing data that OSE is returning is accurate, it's just not what you are expecting to see. Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEOmoz link report VS. open site explorer
Hi, I run a campaign on one of my new clients in the links report - i see 1970 - external links and i can press " see more in open site explorer) when i press the button, open site explorer is opened but with a message that there is no link data on this website any advice? Are you familiar with another tool that can help me investigate links to website? Thank you SEOwise
Moz Pro | | iivgi0 -
Open Site Explorer, Which is the right link number?
Hi SEOMozers, I am trying to check a record of links to one of the websites I help look after. One problem with the site is the home page automatically redirects to /home which seems to make OSE give some weird results. I can give out the domain if need be but I would rather not if I can help it 😉 To sum up what's happening when you put the domain into OSE with the /home then I get the social figures but the link number is right out saying the site has 200 links. Typing in the domain without the /home brings up no social figures and 15k links which looks more correct. Also OSE has the notification about the redirect and if I'd like to go to the /home version. The weird thing is however is if I change the filter to 'Pages on this root domain' which should show all links pointing to the website, the figures don't change...? Has anyone experienced this? Any solutions? Or is it a known bug? Cheers for any help in advance!
Moz Pro | | thisisOllie0 -
How to push negative product review sites down.
Hi Guys, One of my respected clients have some issues with negative product review sites coming up when they search their brand name on google. So for an exmaple, when I search for Company Name on google, the 3rd and 4th results are angry customer reviews. This is harming my clients brand so bad. My questions are, 1. What should I do to push these results down. I am happy to do pretty much ANYTHING to push these sites down. 2. I'm also thinking of doing a blog for this client for SEO purposes and wondering the pros and cons of having the blog as a subdomain vs subfolder. Which will help me to again, push the negative site links down. Thanks
Moz Pro | | Uds0 -
To Many Links on site
I've had an issue with to many links on the site. My drop down menu, secondary footer and footer. The report told me that I had 253 links on each page. I then programmed my secondary footer to dynamic and ran a crawl and my links reduced accordingly to 201. Then turned the footer into dynamic and ran a crawl with my links increasing to 1500. This also happened between each phase but en went away. Oddly enough, my domain authority increased as well as other factors in the crawl report. This too many links thing is driving me crazy. Please provide some guidance.
Moz Pro | | CHADHARRIS0 -
Status Errors generated from xml site map
I just ran a crawl test on our site and I'm seeing a lot of 404 errors that are referredt from the xml sitemap.. Anyone know how to fix it?
Moz Pro | | IITWebTeam0 -
Site not showing data in Open Site Explorer
I have run open site explorer for a couple of sites but I am getting the "no data available for this URL" message. I have read the reasons listed on the error message but none of these apply to the particular sites I am looking for data from. Any thoughts as to why this might be? Thanks, Kwan
Moz Pro | | SocialKwan0 -
Page Rank and offline sites
I have a domain with PR6 according to the Historical Pagerank Checker. But that last PR was calculated 2 years ago. I brought the site back online a few days ago and have checked that many/most of the backlinks are still valid. It is now in the Google index but the Historical Pagerank Checker shows PR0. Will it get back its previous rank or something close to it? How long will it take?
Moz Pro | | DomainOptions0 -
Is there such thing as a site free from errors?
Or is this a given? I am new to SEO and SEOmoz. One of my campaigns is completley free of errors...the others are a work in progress. Now I realize that SEO is never done, but can a site actually be free of errors? If so... I just gave myself a pat on the back.
Moz Pro | | AtoZion0