Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
-
Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
I'm looking to build specific pages for jobs that are posted on our website, but I feel it's a tough challenge for any site to compete? Are there better options?
-
I've worked on niche job sites that rank well on page-one for job searches in their niche even though indeed, careerbuilder, craigslist, and others also compete for it. If you're focused on your niche and partner with schools, employers and others who serve or require resources from personnel in that niche, you can get the links you need to rank. I just takes work.
-
Monster and Indeed pretty much have the job-related searches locked up unfortunately. It would be a waste of time trying to compete with them, unless you get luck and are able to outrank them on a long tail keyword - but even then you might not get the results your looking for (as far as traffic goes).
Some marketing association sites will charge you to post a job, others won't, it depends on the association.
You might be better served with referral traffic and social media traffic. Post the job to Linkedin and see what happens?
-
I feel it won't be much easier even with long tail keywords using location etc. They seem to have it wrapped up pretty well.
Wouldn't the local marketing associations be similar to what Monster or Indeed do too? Unless there is minimal costs involved compared to these bigger sites?
-
You will have a hard time competing with Monster and Indeed for job-related broad match keywords, but you might have better luck with long tail keywords.
You could also look at posting to popular niche directories for the type of work you are looking to hire for. If you are looking for a developer or designer, StackOverflow has a job board. If you are looking to hire a marketing oriented job, Inbound.org also has a jobs board. Where I live (in Minnesota, USA) we have a local marketing association that also has a job board that gets a lot of attention and traffic - so much so that showing up in the SERPs isn't even necessary. Perhaps you have a similar place to put your postings?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product page as homepage
Hello, Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ? and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Duplicate Page getting indexed and not the main page!
Main Page: www.domain.com/service
Intermediate & Advanced SEO | | Ishrat-Khan
Duplicate Page: www.domain.com/products-handler.php/?cat=service 1. My page was getting indexed properly in 2015 as: www.domain.com/service
2. Redesigning done in Aug 2016, a new URL pattern surfaced for my pages with parameter "products-handler"
3. One of my product landing pages had got 301-permanent redirected on the "products-handler" page
MAIN PAGE: www.domain.com/service GETTING REDIRECTED TO: www.domain.com/products-handler.php/?cat=service
4. This redirection was appearing until Nov 2016.
5. I took over the website in 2017, the main page was getting indexed and deindexed on and off.
6. This June it suddenly started showing an index of this page "domain.com/products-handler.php/?cat=service"
7. These "products-handler.php" pages were creating sitewide internal duplicacy, hence I blocked them in robots.
8. Then my page (Main Page: www.domain.com/service) got totally off the Google index Q1) What could be the possible reasons for the creation of these pages?
Q2) How can 301 get placed from main to duplicate URL?
Q3) When I have submitted my main URL multiple times in Search Console, why it doesn't get indexed?
Q4) How can I make Google understand that these URLs are not my preferred URLs?
Q5) How can I permanently remove these (products-handler.php) URLs? All the suggestions and discussions are welcome! Thanks in advance! 🙂0 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Jump to Navigation in SERPs?
To make 'jump to' navigation work, does the href or anchor need to contain descriptive text? For example, I know this is best: Install with Wubi But, would the below work just as well? Install with Wubi
Intermediate & Advanced SEO | | nicole.healthline0 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
New FB page feature LOOKS AWESOME how to get it for me too??
So I was commenting on an article that my girlfriend shared and the coolest thing happened. Check out the screens for details, but basically, as soon as i finished my comment and pressed enter, a little like box prompt window popped up. This was on FB not on their site, and I thought that was awesome. Anyone heard of, or no what is required to get this for other pages??? Thanks!! Tyler Abernethy 0KyS0wQ.png?1
Intermediate & Advanced SEO | | TylerAbernethy0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
Resources for how to code pages...
I'm looking for some nuts and bolts ideas about how to best layout the HTML code for a webpage. Can you point to some case studies? Perhaps you've done some testing yourself? This could be folded into the Tom Critchlow's question about what should be included in a updated developers SEO cheat sheet.
Intermediate & Advanced SEO | | 19prince0