What are the effects of having Multiple Redirects for pages under the same domain
-
Dear Mozers,
First of all let me wish you all a Very Happy, Prosperous, Healthy, Joyous & Successful New Year !
I'm trying to analyze one of the website's Web Hosting UK Com Ltd. and during this process I've had this question running through my mind. This project has been live since the year 2003 and since then there have be changes made to the website (obviously). There have also been new pages been added, the same way some new pages have even been over-written with changes in the url structures too.
Now, coming back to the question, if I've have a particular url structure in the past when the site was debuted and until date the structure has been changes thrice (for example) with a 301 redirect to every back dated structure, WOULD it impact the sites performance SEOwise ? And let's say that there's hundreds of such redirections under the same domain, don't you think that after a period of time we should remove the past pages/urls from the server ? That'd certainly increase the 404 (page not found) errors, but that can be taken care of.
How sensible would it be to keep redirecting the bots from one url to the other when they only visit a site for a short stipulated time?
To make it simple let me explain it with a real life scenario. Say if I was staying a place A then switched to a different location in another county say B and then to C and so on, and finally got settled at a place G. When I move from one place to another, I place a note of the next destination I'm moving to so that any courier/mail etc. can be delivered to my current whereabouts. In such a case there's a less chance that the courier would travel all the destinations to deliver the package. Similarly, when a bot visits a domain and it finds multiple redirects, don't you think that it'd loose the efficiency in crawling the site?
Ofcourse, imo. the redirects are important, BUT it should be there (in htaccess) for only a period of say 3-6 months. Once the search engine bots know about the latest pages, the past pages/redirects should be removed.
What are your opinions about this ?
-
Both answers so far get to one of the points that I was going to make, always update redirects so that there is not a chain, but I wanted to add something else. You only need redirects as long as someone is linking to those pages. You should be taking time to fix any internal references to changed URLs and contacting websites that link to the old URLs and asking them to change the URLs. That should be a part of any site URL change.
If you have only revised your URLs once, you only need redirects for 3-6 months while the search engines reindex everything. In that time, you should have changed all links to the old URLs.
In your case, I'd drop all old redirects except for the last one and see what 404s you get. Find the referring site, and contact them to change the link to your site. Once that is all done, then you can work on this latest revision to change those links.
Hope that helps!
-
It is always best to do a one to one redirect instead of a chain. As Federico said, there is some pagerank loss when doing a redirect (though the exact amount is debatable and may be neglible) and redirecting A to B to C compounds the problem. On top of that, too many redirects in a chain will lead Googlebot to stop crawling the chain. One or two is fine, three or more is not. In this older video http://youtu.be/r1lVPrYoBkA Matt Cutts started talking about redirect chains at around 2:48 and mentions that one, two and maybe three in a chain is fine. This Whiteboard Interview from 2010 with Matt Cutts http://moz.com/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more also states the 1 or 2 301s in a chain. So if you're redirecting A -> B -> C -> D -> E -> F... you're possibly hurting yourself. Where possible you should change the redirects so its A to F, B to F, C to F, D to F and E to F. As for removing the redirects after a certain number of months, I'd check to see how many people are still linking in with that older URL. You'd want to ask sites linking in to update to the newest URL before you 404 it and lose those links. And if you're still getting tons of direct traffic coming in on an old 301 then you might want to do some digging & research before you cut off that traffic. Odds are though after a few months you wouldn't be getting as much traffic coming through on the older URL but there is always the possibility.
-
Every time you make a redirect, 301, some of the pagerank is diluted. So following your example, from going from A to C you should redirect both A and B to C, not A -> B -> C as you double the loss.
Redirects are just fine, and in my opinion, they should say for as long as the pages being redirected still get organic traffic (backlinks, search, etc.). The moment you see no more traffic, and the links pointing to that redirected page fixed (point to the new page) you can safely remove the redirection. For as on the amount of redirects, it won't be a problem if you have lots of them, unless you do multiple redirects from A to G going from one page to the other until reaching the final, working version.
If that's not your scenario and A redirects directly to G, then you are fine. Monitor traffic on A and see if at some point you can remove the redirection, otherwise just leave is there (I personally have redirects that have been there for over 3 years as the pages are still getting organic traffic (mainly from links).
Hope that helps! And a happy new year to you too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hundreds of 301 Redirects. Remove Pages or Not?
Hi Mozers, I have a website that has literally got hundreds of 301 redirects. I had a close look at these URLs and only some of them have backlinks to it and remaining all of them are not indexing in Google and has got not backlinks at all. Based on what I have noticed experts mentioning, loads of 301 redirects can potentially slow down the site speed. In a case like the website I have, should I completely take off the pages from website to reduce the number of 301 redirects or should I leave 301 redirects? There is no traffic or backlinks coming from these URLs. Malika
Intermediate & Advanced SEO | | Malika10 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
Multiple 301 Redirect Query
Hello all, I have 2 301 redirects on my some of my landing pages and wondering if this will cause me serious issues. I first did 301 directs across the whole website as we redid our url structure a couple of months ago. We also has location specific landing pages on our categories but due to thin/duplicate content , we have got rid of these by doing 301's back to the main category pages. We do have physical branches at these locations but given that we didnt get much traffic for those specific categories at those locations and the fact that we cannot write thousands of pages of unique content content , we did 301's. Is this going to cause me issues. I would have thought that 301's drop out of serps ? so is this is an issue than it would only be a temporary one ?.. Or should I have 404'd the location category pages instead. Any advice greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
301 Redirecting Multiple Domains
I have several complete websites with blogs setup for different geo locations and was considering forwarding them all to one domain directly would greatly benefit ranking. The blogs are all linked together and that is where most of the links come from. Would I benefit in 301 Redirecting the domains?
Intermediate & Advanced SEO | | WindshieldGuy-2762210 -
301 Redirect pages with .aspx extension
I want 301 redirect all a website's subpages with a .aspx extension to a page without the .aspx etension. Example: I want to 301 redirect www.website.com/services.aspx to www.website.com/services Right now if you do not include .aspx on the end of every URL it gives a 404 error. I have used the web.config file to 301 redirect non-www to www and /default.aspx to /. I am not extremely familiar with IIS 7.0 or web.config, so any help would be great. Thanks.
Intermediate & Advanced SEO | | VentaMarketing0 -
Home page url 301 redirect suggestion
Hello, In our site we have already done 301 redirect from http:// to http://www. However, the home page links are still coming in 2 ways http://www.mycarhelpline.com/ http://www.mycarhelpline.com/index.php?option=com_newcar&view=search&Itemid=2 Need suggestion We have already use rel canonical is another 301 redirect to be used for maintaining the home page pr from seo point of view. Does google still takes both urls as separate url and finds duplicate content
Intermediate & Advanced SEO | | Modi0 -
Very basic - domain authority vs page authority
what does that mean and how is that information valuable? thank you
Intermediate & Advanced SEO | | thirsty31 -
The system shows duplicate content for the same page (main domain and index.html). Is this an error of SEOMOZ?
Should I be worried that this will affect SEO? Most sites redirect to the index.html page, right? [edited by staff to remove toolbar data]
Intermediate & Advanced SEO | | moskowman0