Ecommerce SEO URL Structure Questions
-
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories.
- Clothing
- Shoes
- Accessories
- Beauty
Sub categories for clothing would be:
- Dresses
- Pants
- jeans
- Tops
Products would be:
- Kelly Maxi dresses
What is the best SEO Structure for this?
Main categories obviously: www.example.com/clothing
Sub Categories:
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type)Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ?Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here.
New to Ecommerce SEO so i need some guidance! |
-
Please Read this http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
it will help you.
-
Would it create duplicated pages?
-
Hello There,
I will Recommend you to have a Proper URL structure like you have mentioned above : www.example.com/clothing/dresses/kelly-maxi-dresses/
Just Add Color at the end of the url for any filter things.
This will tell your customer Clearly where He is Going to Land by just looking at the URL.
canonical : A canonical page is the preferred version of a set of pages with highly similar content. For more : https://support.google.com/webmasters/answer/139394?hl=en
Thanks
-
What about SKU? Should i include SKU in the product pages?
What is your very best preferred method? Can you explain more about canonical? The correct way of doing it?
-
I think the best structure would be the easier to read:
I'd personally use example.com/clothing -> example.com/dresses -> example.com/dresses-kelly-maxi (but this actually something you decide.. there's no golden rule to follow. If the content is good you can even have example.com?cat_id=5 and rank perfectly well).
In this case, there's no need to repeat "clothing" it is already understood when you say "dresses".
As for the filters, the best way is to use URL parameters, following the example above: example.com/dresses-kelly-maxi?sort-by=price&order=desc
Any possible combination of the filter should point to the page where all the options are listed "naturally". If by default example.com/dresses-kelly-maxi is sorted by date added, then the canonicals on any possible filter you offer should point to that page.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you address these URLS
Hey Mozzers, long time no post. Just a quick one for you regarding URLS, this is an example of a url on a site https://www.thisismyurl.co.uk/products/spacehoppers/special-spacehopper.html Many of these pages are getting flagged for having a url that is too long. The target of this page is "special spacehoppers". Should i be concerned with the url being to long given my keyword is at the end? Would this be a suitable idea? https://www.thisismyurl.co.uk/p/spacehoppers/special.html Would changing products to p be worthwhile? It would remove length from nearly all urls but would require a site wide re-direct. 2)Would removing the "spacehoppers" bit from the url be worth it? Yes it would shorten the url but would also remove the exact keyword from the url which could be detrimental to rankings.
Intermediate & Advanced SEO | | ATP0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
301 or Canonical - Ecommerce Site Question
We are making a change to our Navigation and this includes having to change the URL structure of a few pages of our site. Due to issues with the CMS (that are out of my control) we are unable to keep the current URL structure of two of our highest ranking pages. Our site is an E-commerce Site The Structure is changing from..... www.domain.com/page/highrankingpage <----OLD PAGE RANKED WELL to www.domain.com/category/highrankingpage <----NEW PAGE Generally I would have 301 'd this page but I found out that our Tech team added a Canonical to this page instead....(showing the high ranking page to the Search Engines) and on our site the visitors are able to browse the website getting the new page. BOTH PAGES ARE BASICALLY IDENTICAL (Same Content) http://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical# Thoughts?
Intermediate & Advanced SEO | | CMcMullen0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Ecommerce Internal Linking Questions
I am a bit confused at internal linking for ecommerce site. Is it wise to link say all "boots" term in the review section to the boots page? Zappos is doing this. Wouldn't this incur penguin penalty? Since all internal anchor to that page is "boots" ? Scroll down to the bottom and checkout their reviews: http://www.zappos.com/tony-lama-6071l Is this the wise way to go about doing internal linking? Thanks
Intermediate & Advanced SEO | | WayneRooney0 -
How important is it to canonicalize mobile URLs to desktop URLs?
I know many SEO's prefer a stylesheet and single URL, but if you use m.domain.com, do you canonicalize to your desktop URLS?
Intermediate & Advanced SEO | | nicole.healthline0 -
Analytics Question?
Is there a way to see in GA traffic from other IP address's. I want to subtract all the times I visit the site from my IP and get a real traffic %.
Intermediate & Advanced SEO | | SEObleu.com0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0