What is the best way to integrate our blog into our ecommerce website?
-
Hi all,
We run an eCommerce website at www.oursite.com plus a blog (including news / articles / reviews / how-to guides etc.) at blog.oursite.com (those aren't really our site URLs, BTW ;-).
For SEO reasons previously discussed on here, and for ease of use for our customers / browsers, we now want to integrate the two more closely.
This will mean:
- Our blog will move to www.oursite.com/blog
- We will try to feature the blog content in places where it is relevant to customers (so e.g. news and blog posts about shoes would appear on our shoes category page, a review of some Adidas XL1000 shoes would appear on the Adidas XL1000 shoes product page)
- The blog is currently run on a wordpress.com site, so we'll need a new CMS (or wordpress.org) to get more control of the data.
My issues are that, although it's good from a users point of view, having blog articles appear in lots of different places on the site might cause issues with duplicate content from a search engine's point of view.
Has anyone got any pointers on how to integrate the two in a way that will make most use of the good original content coming out of our blog, while not "watering it down" by spreading it around too much?
Can anyone point to examples of shops that do this well?
Is there any software (other than Wordpress) that people would recommend using?
As always, any help greatly appreciated!
Alex
-
Very interesting - thanks! And makes sense. However, I can't quite get my head round how this would work in practice. Have you got any real world examples? Alex
-
Do you know about Rel=Canonical tag, Its mainly use to handle duplicate content issues.
This might help http://www.seomoz.org/learn-seo/canonicalization
Also i am not sure if you can use this tag in segments.
-
The general principal that we're trying to work towards now is to lose the /blog part completely. I'd much rather have the content "in deep" close to where it will help reinforce sales and where any shares/links will do the most good.
Where the site has regular users who might like the chronological nature of the blog we're using "new on site" type pages, giving headlines and snippets of recent pages. These are quite handy in ensuring that new content gets indexed too!
Is there any software (other than Wordpress) that people would recommend using?
I've never been a huge wordpress fan myself, partly because I find it tricky to implement with other systems like this. We've been working with Drupal more and more this year. If you are used to nice friendly Wordpress to set up it is rather less than welcoming (See Drupal learning curve). However it is incredibly capable at this sort of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should one approach pagination on website
This is my first post here so forgive me if I made any mistake while posting it. Say I have one category called News on my website, it gets frequently updated with new posts everyday. So the thing is one article that is sitting on first page of the category, will eventually move down to 2nd page, and then 3rd and then 4th and so on. Now bots will see this article on first page, then index this on second page also and then on third also and so on and this goes on for rest of the articles as well. Will this raise a duplicate flag for the website. How should one approach this problem. I would really not want to use noindex tag here as I do want such pages to get indexed but without getting the duplicate content issue.
On-Page Optimization | | thetelescope1 -
Hey guys so i changed my title on the website
The old one was very keyword stuffed and repeated words. see its now gone from search for those main keywords do you think its just playing now and it will be back ?
On-Page Optimization | | johan81 -
Best category page structure on MY ecommerce site? Advice please
Hi all, I run the site: http://goo.gl/YATL2i I have had this category set up like this for a while now - but wonder if its confusing to google, and potentially my users... let me start by saying my products are available in 3 formats (soon to be 4), so for example i have 3 pages for cctv systems: Analogue / SD cctv systems: http://goo.gl/SPkdYW hd sdi systems: http://goo.gl/uksRAD ip systems: http://goo.gl/UMHBd0 each of the above sub categories then have a further sub category of 2, 4, 6, 8, 10 or 16 camera kit page... I am trying to figure out if it would be better to just have one "cctv systems" page, and use filters in the left menu so users can filter by format, number of cameras etc etc... but these filters would not navigate to other pages but simply limit the view on the one "cctv systems" page. If you think 1 page with filters is best - can you then advise what should i do with all the sub category pages i no longer need? 301 rediret to the main cctv systems page? Basically i currently have my site set up so cctv products are categorised by the format i,e SD, HD-SDI or IP... Which i thought was very important the user doesnt mix formats as it can not work - but am thinking maybe i should catorgorize by type i.e CCTV Camera, CCTV Recorders or CCTV Systems, and then use filters to drill further down in the categories. Any thoughts on this would be much appreciated. thanks
On-Page Optimization | | isntworkdull0 -
Make Google reindex the website after on-page optimization
Hello Moz Community, I just finished the on-page optimization for a new project and I would like to know how can I make Google to reindex the new link structure, titles and meta tags? Thank you!
On-Page Optimization | | CosminC0 -
Integrate a blog within an existing site
Hello everyone! I work on a website of a very small company and so far no one has ever implemented (not even thought about) a proper content strategy. The only content on the site are products description. Through Analytics I discovered lots of opportunities and topics to be covered which would massively increase the traffic, increase the engagement and (hopefully) sales. Problem is that I don't really know how to integrate a blog into the existing site; my first thought was wordpress What is the best way to do it?
On-Page Optimization | | PremioOscar0 -
2 keyword title tag best format
I have a client that does ski and snowboard rentals in lake tahoe and not sure what the best way to optimize the home page title tag. Lake Tahoe Ski and Snowboard Rental
On-Page Optimization | | tahoemedia
Lake Tahoe Ski & Snowboard Rental
Ski & Snowboard Rental Lake Tahoe
Ski Rental | Snowboard Rental | Lake Tahoe Which one of these is the best or is it not even listed??? Thanks!0 -
Duplicated Content with joomla multi language website
Dear Seomoz Community I am running a multi language joomla website (www.siam2nite.com) with 2 active languages. The first and primary language is english. the second language is thai. Most of the content (articles, event descriptions ...) is in english only. What we did is a thai translation for the navigation bars, headers, titles etc (translation of all joomla language files) those texts are static and only help the user navigate / understand our site in their thai language. Now I facing a problem with duplicated content. Lets take our Q&A component as example. the url structure looks like this: english - www.siam2nite.com/en/questions/ thai - www.siam2nite.com/th/questions/ Every question asked will create two URL, one for each language. The content itself (user questions & answers) is identical on both URL's. Only the GUI language is different. If you take a look at this question you will understand what i mean: ENGLISH VERSION: http://www.siam2nite.com/en/questions/where-to-celebrate-halloween-in-bangkok THAI VERSION: http://www.siam2nite.com/th/questions/where-to-celebrate-halloween-in-bangkok As you can see each page has a unique title (H1) and introduction text in the correct language (same for menu, buttons, etc.) but the questions and answers are only available in one language. Now my question 😉 I guess Google will see this pages as duplicated content. How should I proceed with this problem: put all thai links /th/questions/ in the robots.txt and block them or make a canonical tag for the english versions? Not sure if I set a canonical tag google will still index the thai title and introduction texts (they have important thai keywords in them) Would really appreciate your help on this 😉 Regards, Menelik
On-Page Optimization | | menelik0 -
Multiple Translations on a Wordpress Blog
Hi, If I wanted to have multiple translations available on the following wordpress blog: Packageforwardingservice.com. What would be the best strategy? Use a plugin or use a subdomain such as spanish.packageforwardingservice.com? If the second option how would I add the translated content? install another version of wordpress on host? Thanks!
On-Page Optimization | | MasonInteractive0