Authorship for Company Blog -- What if Employee Leaves?
-
This question has been sort of asked before but I haven't found any concrete answers. We've never really had a consistent author on our company blog. We had an internal employee writing, and then we outsourced for a bit, and now we're moving back to an internal writer.
With all the transientness of our authors, who should we be using for authorship? If the new writer leaves our company, they take all their AuthorRank with them. Would it make sense to post all content under one of the founders or maybe even a fictitious employee?
Edit: Orrrr do we get the new author to create a separate G+ Profile tied to their company email address that we can retain control over even if they leave?
-
I would tend to side with Oren on this one. When all of this stuff was new, an agency decided that the authorship their people built was 'rented land'. First, for shame. Second, they're missing out on what that author does later.
Stripping authorship is a penny wise and pound foolish tactic.
-
Here are some good reasons to keep authorship intact: http://www.searchenginejournal.com/4-reasons-why-you-shouldnt-remove-an-ex-employees-relauthor-tag/59385/
-
Another thing to keep in mind is that if someone does leave, and continues to build their credibility (through the ever-elusive potential Author-Rank) your site could benefit from having had them as a contributor in the past, regardless of the fact that they are no longer with you.
I would be wary of misappropriating authorship, as that seems like a practice Google would go after as authorship becomes more developed.
-
Wisam,
Sounds like you have bigger issues than just a writer. Your company should be about creating an experience that people are excited to see and to work at.
I personally would just hire a writer and let them use their account. If they do leave, just have them update their Google+ profile to past instead of current contributor. By allowing them to connect to your website as a contributor it will give them authority as well as you. To you because you hired them and for them because they will have established content in a particular niche or area. Also remember in the hiring process you don't want to scare them away and not give them credit for the work, especially if they are active in the community/niche of the product that they work for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Blog Post Not Appearing In Top - Covered every aspect of the topic
Hello Moz Team, hope everyone is doing well, I have question regarding mine blog post recently that I published: https://mobilemall.pk/blog/definition-of-cuboid-surface-area-volume-basic-properties/ My target keywords in this post are Cuboid Definition, Cuboid Surface Area, Cuboid Volume. I have considered and applied every good SEO practice, like H Tags, gave links to authority sites, featured image, other images, etc but my post is still not appearing in top 3, 5 or even 10 I have covered each and every aspect of the topic, Can anyone let me know what's the reason and any suggestion for me. Thanks!
Content Development | | JoeySolicitor1 -
Best Wordpress theme for blogging
Hi all, What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories. Any ideas? Thanks. Katarina
Content Development | | Katarina-Borovska3 -
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Blog on domain or sub-domain
Hi, I am looking to incorporate a blog that currently sits on another domain into my site. I am not sure whether to do this as part of my domain or as a sub-domain e.g. mydomain.com.au/blog blog.mydomain.com.au I can see the benefits from an SEO perspective for both but just wanted some advice on the best way to go.
Content Development | | landonkahn0 -
What is your take on using Google images for blogs
In your opinion, do you think it is okay to use Google images for your blog posts as long as it credits or includes a link to the site in which you located it? We tried looking at stock art for some license-free photos and had no luck in coming up with good pictures. What rules or guidelines do you follow when looking for pictures for your customers blog (or your own)? A lot of our posts have to do with "what to do in this city" or "Where to go in this city". Do you think it's okay to use Google images for these types of posts?
Content Development | | qlkasdjfw0 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0 -
Transfer existing blog to wordpress.org or start a new blog
My blog sits on the wordpress domain http://gardenbeet.wordpress.com/ - it has good page rank and has around 300-400 visits per day - should i move it to my website or Should I start a new blog? i have a page set up for it on my website but it now has good rank http://www.gardenbeet.com/content/design-blog.html - and now want to keep this URL am a bit confused - what is the best strategy in terms of SEO?
Content Development | | GardenBeet1