In need of guidance on keyword targeting
-
Hello
I'm in need of some guidance as my head has gotten into a spin.
Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?Thanks for any help.
-
I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.
This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.
-
To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.
The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..
-
Thanks for the response, Jared.
Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.
Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.
-
Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?
-
It looks like these guys do a lot more than just concrete repair. For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.
Since the site itself has very low metrics to begin with, you basically have a clean slate. Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.
Its a natural approach to the taxonomy which always works well for Google placement. It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.
Good Luck!
-
If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.
-
Cheers Adam
I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?
-
You could start by optimising the homepage for those terms and track the rankings from there.
Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.
From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.
Let me know how you get on.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure of the page: Does this one need to contain the most important keyword for better SEO?
Hi everyone, I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
On-Page Optimization | | kirupa0 -
Hello, I need some help: Organic Traffic going down
Hello, I need some help, i am trying to figure out why my Organic traffic has gone down so much in the last six months and trying to find a solution, but I am at a lost as to what i should be looking to see how to fix it. http://goo.gl/arwlON I hope you can help or give me some ideas as to why. Thank you in advance.
On-Page Optimization | | blinky510 -
Unique Geo-targeted domains v. simple landing pages
I have a client with multiple locations in a central area. Is it better to purchase unique geo-targeted domains i.g. DowntownTopekaPlumber.com and MidtownTopekaPlumber.com and create area specific splash pages with links back to the main site -OR - is it better to simply create landing pages on the main domain - www.GoodGuyPlumbing.com/DownttownTopekaPlumber?
On-Page Optimization | | SearchParty0 -
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Using fathead page keywords for directories and as a red herring to competitors
I'm fairly new to SEO and I have been reading a lot on here and the SEOmoz guides over the last few days, finding it very interesting. I am wondering about page keywords, I read that the engines no longer use them. In this thread they say they still use them because of directories. http://www.seomoz.org/ugc/why-i-still-use-meta-keywords#new-comment So I was wondering, because directories are always smaller scale than search engines would keywords that are normally high competition have more clout in them? If so then using them could be misleading to competition if they think they are the actual keywords? or might this contradict between your actual chosen keywords in the directories backlink anchor text or something?
On-Page Optimization | | Zoolander0 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
Avoid Keyword Self-Cannibalization
Hi I'm a little bit confused about my on page report. I prepared 2 version of on page seo report for the same targeted keyword and the same URL, but one of the url with www. and the other without it. In the one that i entered the URL with www. the report came with warning about the "Avoid Keyword Self-Cannibalization" we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. As I see on my webpage there is no anchor text at all pointing to another internal page using the targeted keyword. I'm sure that I didn't use my targeted keyword with any link . Thanks in advance for anyone If can help or explain what is that ? If I have to write the URL and the keyword no problem for me. Thanks
On-Page Optimization | | seomoz591