Where am I going wrong?
-
Hi guys, I am hoping that someone can provide me with some suggestions as to how I can get my site www.purelycaviar.co.uk ranking on both Google and Bing for 'caviar' 'caviar online' 'buy caviar online' and associated phrases that you'd expect people to use when looking to purchase caviar online (in the UK). As it currently stands the site ranks extremely poorly for most associated keywords. The thing is I don;t really have any budget and am feeling a bit overwhelmed with where to start. I am willing to put the time in to understand all this stuff but would love someone to give me a plan of action. Its also worth mentioning that I'm with Shopify so am limited with no server side access.
A list of 'To Do's' would be great with an additional list of things which need constant input such as link building and blog posts...
Any help massively appreciated!
-
Edward,
I just had another thought. If you have good photography it would probably be worth starting a Pinterest board for your products and recipes.
Best of luck,
Amelia
-
It's a pleasure
-
Hey Amelia, that's really nice of you to provide such detailed advice. Thanks a million, will get my butt in gear...
-
Hello Edward,
First of all, you've joined the right community! In my experience Mozzers are incredibly friendly and helpful.
I can't give you a complete SEO strategy, but these suggestions may help:
- Check out your competitor's backlinks.
I have no idea about your industry, but you must have competitors. Use the Moz backlink tool (Open site explorer) to see the backlinks your competitors have. This will give you a list of potential sites you can then try and get a link from. In my experience, it's easier to get a link if you actually speak to the site owner so if they display their telephone number then ring it! - Blogging
You already mentioned blog posts. If you have the time to, you should be posting something regularly on your blog. I believe it is better to publish high quality blog posts less frequently (but still on a regular basis) than poor quality ones more frequently. Make sure you write for your human visitors first - the search engine robots have no interest buying your cavier! - Online review sites
There are several independent review sites where your customers can leave a review of your products and services. Although this won't increase your rankings, if the reviews are good it will increase the conversion rate of your site. Some have an agreement with Google, where once a reviewee has 30 positive (I think 4.3 or higher rating) reviews, then the star rating will be displayed in the SERPs. This can increase CTR which means even if you're not in the top spot your listing will stand out and the stars will encourage visitors. We use Trustpilot, but they are quite pricey - the other company we were looking at at the same time was reviews.co.uk who I believe are a little cheaper. You can also use your Google business page to gather reviews but customers have to create a google account if they don't already have one so the take-up may not be as strong. - Reach out
There are about a gazillion foodie blogs out there. I know because I love food and I read them! Why not send some samples to some carefully selected blog owners (pick the most popular) for reviews / tastings? The reviewer will get some free caviar (not to be sniffed at, eh) and you get some tasty links. - Reach out some more
Why not do the same with your favourite national newspaper foodie columnists? They all have online versions of their columns and may provide a link. At the very least they may include your site in their supplier lists which would be nice. - Winter Olympics!!!
You sell caviar, the most luxurious Russian food available. Use the upcoming winter olympics to your advantage (though you will have to be careful about copyright). - Start an online recipe book
This doesn't need much explanation... Make sure to use the rich-snippet recipe mark-up (or the data-highlighter tool in Webmaster Tools) to 'tell' the search engine's that it's a recipe (if you have a picture of the recipe then this will display in the SERPs increasing CTR.)
I hope these help! Do let us know how you get on!
Best wishes,
Amelia
- Check out your competitor's backlinks.
-
Thanks for that. Will read up on link building then...
-
Hello mate,
The answer is fairly easy tbh, your backlink profile is completely empty, you have in total 4 domains linking to your site and thats it. It will take some time for your site to take off and building links is something you will have to do if you wish to rank. You will need to pay attention to your onpage optimisation vs anchor texts, make sure that 1% of your anchors are referring to the exact keywords you wish to rank (Increase that to 2-3% if you dont have 100% onpage optimisation).
If I were you, i would start by driving traffic to my web site via other channels (relevant to caviar blogs, comments, forums about food and recipes, social media) and links will come naturally.
best of luck
-
Hi Edward,
Here is a good source to start learning SEO for E-commerce sites: http://blog.kissmetrics.com/seo-for-ecommerce-websites/
In summary, you should conduct keyword research and target low competitive keywords and also create unique content and unique product description. Furthermore, optimize on-page SEO with keywords and most important of all, build quality backlinks.
You can also learn more about SEO from this guide; http://moz.com/beginners-guide-to-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong canonical URL was specified. How to refresh the index now?
Wrong canonical URL was applied to thousands of pages of a client website, pointing them all to a single non-existing URL. Now Google has de-indexed most of those pages. We have fixed the problem now, but do we get Search engines crawl those pages again and start showing in Search results? I understand that a slow recovery is possible if we don't do anything. Was wondering if we can fast track the recovery... Any pointers? Thanks
Technical SEO | | Krupesh0 -
Homepage indexed and cached as the wrong domain
I'm a bit baffled by this one and would love if someone in the community could help provide some clarity! In general, my website (PSG1.com) is indexed and cached correctly. The exception is that the homepage is actually cached as plasticsurgerygroupnewjersey.com, another domain we own. Header checkers all confirm that plasticsurgerygroupnewjersey.com redirects to PSG1.com, not the other way around No canonical is set for that domain. At one time, I used the Moz toolbar to view attributes and it registered PSG1.com as having a response code of both 200 and 301 to plasticsurgerygroupnewjersey.com. However, I cannot replicate this. Any idea why the homepage of PSG1.com is not indexed/cached correctly? I appreciate your wisdom!
Technical SEO | | BTeubner0 -
Go Daddy Ultimate Hosting?
I host several websites for my clients in my Go Daddy account. I've currently got each site on it's own hosting plan (about $5-$9 per month per site) but I was recently on the phone with Go Daddy and they suggested migrating everything to an Ultimate hosting plan, which allows me to host an unlimited number of websites, sql databases, etc for a set price. Will this negatively effect my SEO as all of my sites will essentially be tied together? I can save a few hundred dollars per year, but it's definitely not worth it if all of my clients' sites tank.
Technical SEO | | socialfirestarter0 -
Ranking going down and down and disappears.
I asked a question a few weeks ago about a main keyword that we are targeting that is fluctuating up and down. The keyword is "trash bags" and that is what my company sells. All different colors, thicknesses and sizes. This isn't just a random keyword we are trying to optimize for, this is our business. Before I started optimizing the website for "trash bags" we used the term "garbage bags", now that we started we have been off the charts and on the charts, but we have never regained rankings. The trend finally looked like it was going upwards... but now I see I dropped off of google again. Is this normal? Should I be worried that google is penalizing me for this keyword (There is many links that have trash bags in the anchor text - but we do sell that!)? Here is a screenshot of our ranking history for trash bags: https://www.diigo.com/item/image/3vpdp/no01
Technical SEO | | EcomLkwd1 -
We just fixed a Meta refresh, unified our link profile and now our rankings are going crazy
Crazy in a bad way!I am hoping that perhaps some of you have experienced this scenario before and can shed some light on what might be happening.Here is what happened:We recently fixed a meta refresh that was on our site's homepage. It was completely fragmenting our link profile. All of our external links were being counted towards one URL, and our internal links were counting for the other URL. In addition to that, our most authoritative URL, because it was subject to a meta refresh, was not passing any of its authority to our other pages.Here is what happened to our link profile:Total External Links: Before - 2,757 After - **4,311 **Total Internal Links: Befpre - 125 After - 3,221
Technical SEO | | danatanseo
Total Links: Before - 2,882 After - 7,532Yeah....huge change. Great right? Well, I have been tracking a set of keywords that were ranking from spots 10-30 in Google. There are about 66 keywords in the set. I started tracking them because at MozCon last July Fabio Riccotta suggested that targeting keywords showing up on page 2 or 3 of the results might be easier to improve than terms that were on the bottom of page 1. So, take a look at this. The first column shows where a particular keyword ranked on 11/8 and the second column shows where it is ranking today and the third column shows the change. For obvious reasons I haven't included the keywords.11/8 11/14 Change****10 44 -34
10 26 -16
10 28 -18
10 34 -24
10 25 -15
15 29 -14
16 33 -17
16 32 -16
17 24 -7
17 53 -36
17 41 -24
18 27 -9
19 42 -23
19 35 -16
19 - Not in top 200
19 30 -11
19 25 -6
19 43 -24
20 33 -13
20 41 -21
20 34 -14
21 46 -25
21 - Not in top 200
21 33 -12
21 40 -19
21 61 -40
22 46 -24
22 35 -13
22 46 -24
23 51 -28
23 49 -26
24 43 -19
24 47 -23
24 45 -21
24 39 -15
25 45 -20
25 50 -25
26 39 -13
26 118 - 92
26 30 -4
26 139 -113
26 57 -31
27 48 -21
27 47 -20
27 47 -20
27 45 -18
27 48 -21
27 59 -32
27 55 -28
27 40 -13
27 48 -21
27 51 -24
27 43 -16
28 66 -38
28 49 -21
28 51 -23
28 58 -30
29 58 -29
29 43 -14
29 41 -12
29 49 -20
29 60 -31
30 42 -12
31 - Not in top 200
31 59 -28
31 68 -37
31 53 -22Needless to say, this is exactly the opposite of what I expected to see after fixing the meta refresh problem. I wouldn't think anything of normal fluctuation, but every single one of these keywords moved down, almost consistently 20-25 spots. The further down a keyword was to begin with, it seems the further it dropped.What do you make of this? Could Google be penalizing us because our link profile changed so dramatically in a short period of time? I should say that we have never taken part in spammy link-building schemes, nor have we ever been contacted by Google with any kind of suspicious link warnings. We've been online since 1996 and are an e-commerce site doing #RCS. Thanks all!0 -
Wrong Page Ranking
Higher-level page with more power getting pushed out by weaker page in the SERPs for an important keyword. I don't care about losing the weaker page. Should I: 404 the weaker page and wait for Google to (hopefully) replace it with the stronger page? 301 the weaker page to the stronger page? NOTE: Due to poor communication between content team and myself, the weak and strong pages have similar title tags (i.e, "lawsuits" and "litigation")
Technical SEO | | LCNetwork0 -
Wrong page version in the index
Hi, my site is currently accessible through URL with and without www. The Version with www has 10 times more Backlinks (PA 45 vs 38) but is not listet into the google Index. As far as I know there was never made a google Webmaster account or declared otherwise the version without www to be 'cannonical'. Basically I think that for SEO reasons it would be much better to declare the with www version to be cannonical and redirect the without www version to it. My questions are: Do you have an idea why the with www version is not indexed?
Technical SEO | | Naturalmente
How long does Google usually take to change the version in the index?
Do I risk my site to be thrown out of the index for some days untill the change is made? Thanks in advance.0 -
Google search result going to a page that I did not put on my site
Hi, I am seeing a very strange result in google for my site. When doing a search for the term "london reflexology" my site comes up 18th in the results. But when I click the link or check the URL it shows up as: http://www.reflexologyonline.co.uk/reflexologyonline.php?Action=Webring This is not right at all. It looks like some sort of cloaking but I am not sure. I am new to SEO and I do not know why goole is showing this URL that does not exist on my site and of witch the content is totally wrong. Can anyone please help with this? See the 2 linked images for more details. It seems to me the site might be hacked or something to that effect. Please help.... jyJdP.png 71Mf4.png
Technical SEO | | RupDog0