Does having our products on Amazon or EBay help with our SEO ranking?
-
We have an ecommerce web site, which ranks ok , but we are trying to build up our SEO scores. We're looking at links and were wondering if having our products listed on either Amazon or Ebay (or both) will actually help with ranking of our site? We sometimes have products listed on ebay with a reference to the higher price that the item is selling for on our main site. Thank you.
-
Here is my experience...
Client runs a large ecommerce site and also creates a feed that is used for the Amazon listings.
When title on ecommerce site = title on amazon, only the amazon listing ranks (images and product descriptions are the same)
When title on ecommerce site is slightly different than title on amazon (e.g. "brand model t-shirt" vs "brand men's model t-shirt"), both of the pages rank in search.
So titles MUST be different in all channels, images/descriptions should be different, but not nearly as important. If you have a handful of products, I'd invest the time in creating several variations of the descriptions/images. If you have thousands, you are better off spending your resources elsewhere.
-
Thanks for the response. We do indeed already supply our products to both the sites, and we do get sufficient incremental sales. However, we have had some mixed / conflicting guidance as to wether we should use the same product names or images on all sites (our e-commerce, amazon, ebay and even the high street retailers where we list our products). We are considering investing in a different set of images and changing the product names for each channel, but we are unclear if this will benefit our SEO. What would the advise be on this, if any?
Thank you.
-
I'm sure Google gives special treatment to those websites so we can't be too sure. However, what you should be asking is if listing your products in Amazon and Ebay will lead to more sales/ROI. If yes, do it.
Be sure to use slightly different keywords/titles for your listings so they don't come up as duplicates so that all 3 show up in search results. At the very least, your product will gain more exposure, drive more traffic to your site and open up more opportunities for natural backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommendations on SEO Tools, Strategies and References
Hello all, I have been doing SEO/SEM work on some sites I own for a few years but now I am in a position where I need to handle these tasks for a significant numbers of clients on a freelance basis. Obviously, this requires much more work and organization as well as some additional tools to help. I was wondering if the experts on here could help me with the following: Does anyone know of any online step-by-step guides or checklists that highlight a comprehensive SEO and digital marketing strategy? This could be helpful while trying to juggle multiple projects at once and provide a blueprint that I can follow and alter as I go. What free project management tools do you recommend? I was thinking of using Wunderlist, Trello or Evernote to keep track of projects, but there may be other suggestions I am not aware of. I have it in my budget to spend about $200/month worth of paid tools. Which tools are best for keyword research, backlink analysis, search rankings etc.? I am currently testing out Moz and SEM Rush, but would like a wide variety of information that helps me efficiently execute a plan but without too much white noise. What are the best paid (or free) tools to accomplish this? What are the best references for Q&As and reference materials on strategies, etc. for when I need to deep dive and do some learning on the fly? Besides this website of course. Thanks for any help!!
Link Building | | ccdispoto2 -
Are niche directories still helpful as good links to have to help ranking in the serps?
Are niche directories still helpful as good links to have to help ranking in the serps or has Google discounted directories? The Niche directories that i would be using are not spammy at all and are quality sources of info. Thanks mozzers!
Link Building | | Ron100 -
Dmoz need help
Hello I need help with Dmoz inscription. I have been following 100% the regulation from this directory. Using not promotional language, not repeating the title in the description. Posting in the right area. but nothing after a couple of months. any thoughts?
Link Building | | teksyte0 -
Value of IMG links for SEO
Hello, I'm looking for some new ways to build links (IE, letitimate not spam), and I know sites featuring a site that I created would be an interesting way to do so. My question is this, the StudioPress Showcase pages http://www.studiopress.com/showcase/baltimore-print-studios link back to your site with an image, with some "Almost URL Alt text". How valuable would this link be, given that the DA is 97 and the PA is in the upper 40s Thanks Zach
Link Building | | Zachary_Russell0 -
Question about ranking and links
Hi, Some back ground info first: My DA/PA is 42, the competitors who show up in the search engines for the term I am after have DA/PA 55/60. I have been creating anchor text links which target the term im after through guest blogging usually blogs with DA/PA 40+, I did this consistently with a guest post every 3 days for about a month so that's around 10 guest posts. And I also did some brand name blog comments, but these were no-follow and added sig to some forums. This moved me from page 5 to page 1, position 4. I then stopped and over the last 3 weeks it slipped to position 6 then to position 8. The competition doesn't look to actively target this term looking at the data from opensite explorer there main anchor text is there brand names. Why would I be slipping through the results? Not moaning just want to understand why so I can counter it. I was thinking about going for social signals through a blog to help.
Link Building | | activitysuper0 -
Is submitting articles to Ezine and other article website helpful to an SEO campaign?
I have been searching around to figure out if submitting articles to ezine, article base, etc. would produce quality incoming links for my website. Would ezine and article base provide quality incoming links? Thanks in advance!
Link Building | | giantpro0 -
Ranking Inner Pages or the Main Page?
Hello Guys, I am relatively new to the SEO world. So I am just wondering what would be more helpful. Getting the homepage ranked for a list of targeted keywords or creating a separate page for each keyword and then getting those pages ranked? Look forward to hear back, Thanks! Naimath
Link Building | | Sizmic0 -
Struggles with Rankings
Links seem to be very important to the success of websites today. That said, they are real tough to come by in my specific industry. Plus the president of the company does not want any links on the site, so,................... thats where I am. I paid for links in the past and that was a big mistake!! I am still looking to gain a few links for the website (www.allianceconcretepumps.com) is ezinearticles.com a good location to post aricles in hopes to get links? If it is a good location, do you know of any other ones which would be beneficial? I know I could use some more and better sight content......... I have quite a lot of fresh stuff in the works not just up yet. Hopefully in the next few weeks.........? Any other words from the wise are very much welcome. Thank You Dave
Link Building | | APICDA0