What is the Best Way To Structure A Growing Internet Marketing Firm?
-
I have been asking a lot of personal friends (who own SEO companies) this question and have found that it seems to be on all of their minds. From BlueGlass to a small start up consulting firm, it seems that everyone is doing things different and constantly shaking it up. I am wondering what SEOMozers are doing/have done for their company structure?
-
I really like account groups. Account managers that make money are sales people and can't answer questions or make estimates. They always take notes and have to get back to you. The goal is to make money and this maybe a more profitable way to operate. But on the other hand happier customers is more business. I like this idea:
Account contact and a group of tech/ specialists. Any of these people can be contacted.
Your question: account manager should usually be the primary point of contact.
-
Thanks Tyler. I have been mulling over the whole..... top level techi's with sub account managers, or knowledgeable account managers with techi' s under there control.
If you could lay out the task that you think an Account Manager should have complete control over what would you say they are?
-
The best way is to have second in commands and account managers. This will allow the manager to focus on growing the business. Give each employee a high level of autonomy and allow them to make reasonable decisions that will benefit the company and the customer.
Each of these second in commands and account managers can have teams. One person that is skilled in a specific area. Another approach is to have account managers that report to separate teams of technical people. This can be annoying to the customer because the account manager is not technically savvy.
The most important thing is that the customers are satisfied.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best Certification for Marketers
I have been working on Digital Marketing for long time ago,
Industry News | | Roman-Delcarmen
most of the knowledge that I have I learned by myself, researching, testing, asking, participating in communities like this one. But is time to go up to next level. Im not a Guru but definitely I'm not a newbie and I have been looking for the best, course and certfications on this fields Some ones are mandatory Google Analytics > Data Analytics Facebook Blue Print > Data Analytics Google Adwords > PPC But I'm looking for an Independent Organization who can validate my knowledge, time ago I read on Envato
"6 Professional Certifications for Freelancers", The American Marketing Association (AMA)
is that type of independent source. The OMPC look the same as AMA and then a lot of question comes to my mind https://omcp.org/ https://www.ama.org/ And I want to hear opinions of others marketers about it? Are they relevant?
Which has better recognition?
The people (who can hire me) will see useful those Certifications? As I see I have to invest money, time and a lot of effor so I wonder to know
which one is the best option.1 -
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Best Way to Promote Other Authors SEO?
Wanted to get the communities feedback on this. WDAC is designing a new section of our site. This new section is aimed at helping small businesses that want to get SEO help, but are not in a position financially/do not want to pay an agency for help. The page can be viewed here: http://www.webdesignandcompany.com/expert-seo-tips The page is called "Expert SEO Tips" and we are going to promote other authors content that focuses on high quality articles around SEO tactics, methods, tips, tricks, etc. There are a few articles listed on the page based around what we have shared in the past, but you can see that the page/section is still in its infancy and may change to a new layout/design in the near future. The section will summarize the article we are linking to , and provide a link to the authors Twitter/G+ profile, depending upon what they have setup. We have reached out to a few places in the Google+ communities asking for articles and submissions, but have had little success. Strange due to the fact that we are providing outgoing links without requesting one back...hmmm. Anyway, what do any of you think would be the best way to get people to respond? Also, does anyone see any issues with adding this type of content to our site using followed links, specifically since we are linking out to relevant articles related to our own services? Does anyone see any potential pitfalls? Does anyone have any articles they think would be a great addition or provide help to business owners? All input and insight is appreciated! Looking forward to hearing your input.
Industry News | | David-Kley1 -
Best SEO agency
What are peoples thoughts and ratings on SEO agencies in London. There are so many of them it is hard to understand which are the best.
Industry News | | S_Curtis1 -
What's on your ultimate online marketing wish list?
Hi everyone! I'm one of Distilled's new online marketing analysts and will be writing my first blog post for them right before Christmas! I'm thinking about writing a post that combines the holiday spirit with what we all wish Google would give us. So fine people of Moz Q&A, tell me, if you could have anything from Google, no matter how ridiculous, what would it be and why? Any great quotes may even be featured in the blog post itself and attributed to you! Thanks everyone and happy Friday!
Industry News | | MorganChessman0 -
Best Practices for Getting Shares, Likes, Etc on Social Media?
I wanted to know what the best practices are for getting people to re-tweet, like, share, and google plus your website. What has worked best for all of you, and what has worked not so well? Thanks!
Industry News | | OOMDODigital0 -
What Is The Best Webhosting On The West Coast?
I am looking to expand my hosting and i wanted to know who some of you my fellow Mozzers would suggest? I need it on the westcoast...i could do something in Mountain Standard Time zone too, but PST preferable... Many, many thanks!!
Industry News | | WebbyNabler0 -
What is the best seo software?
This question is in relation to doing site audits and creating branded reports for clients. Do seo agencies create there own software or do you use one that is accessible for all? Also what do you think is the best general seo software?
Industry News | | paulbaguley0