How to improve data analysis that come from the Analytics ?
-
Hello guys,
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert.So far the campaign is working and we getting clicks and and leads.
But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example :
What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ?I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page.The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts.Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ?Thank you very much for your help !!
-
Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company.
If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.
-
Hey,
I saw the tool that you create, nice one !! Well done...
The problem that we have a very large and complicated form with
a lot of potion.
Do i have to create the form with your system ?
Can i add the code to an exists form ?Thank you
-
Have you tried to implement Ecommerce tracking of Analytics?. You could obtain information about the revenue, quantity, and so on. Of course, that information should be in your order somewhere so that you can take It from there and implement the code.
https://support.google.com/analytics/answer/1037249?hl=en
Good luck!
-
Hi there,
We had a client with the same issue. They could use Google Analytics to track which traffic sources generated leads, but there was no way to track which lead came from which traffic source.
So we created a tool called Convertable (http://convertable.com) that does just this. It emails you the lead information with full analytics data attached to it. Then you can update the status of the lead in the online dashboard so you can enter in how much revenue, how many shirts, etc. were generated by each individual lead. This will enable you to tie the amount of revenue generated back to the original traffic source in order to determine the true ROI of online marketing campaigns. Convertable is still in free beta mode but we will soon be launching premium plans with more features. Feel free to check it out and let me know if you have any questions or suggestions for how to improve it!
- Patrick (co-founder of Convertable)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Retargeting and Display Advertising - Moz data
Hello Dr Moz'ers So we have a new competitor in our market (6 months) that has basically copied our business model 100%, grrrr. We have been in the market since 2008 .This new website is ranking well considering how difficult our market is. This new website is using the re-targeting display advertising and within 6 months his Moz data is showing around 45,000 back links, is this because of the re-targeting display advertising? Is there any link juice from the re-targeting display advertising because the MOz data says the site has 100% follow even though its an image. Cheers
Paid Search Marketing | | supps0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
How to view the sources of visitors who bounced off in Google Analytics?
Hi there, we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals. I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off). Does anyone know how to check this in Google Analytics? Thanks in advance!
Paid Search Marketing | | Gabriele_Layoutweb0 -
Google Analytics Matched Search Query Not Working
On Google analytics for our clients when you check the Matched Search Query under Traffic Sources > Overview, it says "There is no data for this view.". I have Google searched it and i am not finding my answer to why this is not displaying my information. On my personal analytics account when i clicked on matched search query it displays exactly what the person searched when it trigered my adwords ad. I have no idea why this account doesn't display the same info when it appears to be setup in the same way. Example: If i am broad match targeting the keyword "outdoor sports", and someone searched "Canadian outdoor sports for kids" It would show exactly what they searched under Matched Search Query. Anyone know how to resolve this issue?
Paid Search Marketing | | VITALBGS0 -
Linking Adwords to Analytics for Multiple Clients
what is the best practice for this? Right now everything is under many different passwords and logins, yet conforming them all to one comes with a bunch of loopholes and bumps along the way. Does anyone know how to get a few clients under the same username and password (linking the AdWords and Analytics for each of them)?
Paid Search Marketing | | imageworks-2612900 -
My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.
ME Cancun went all-inclusive, and their all-inclusive package is called
Paid Search Marketing | | Melia
“Complete ME.” Here is their website: www.me-cancun.com. They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.0 -
Your site is in organic results for adwords keyword - improved quality score?
Let's say I am targeting a keyword "Blue Widgets Cityname" with an AdWords campaign. My SEO landing page is coming up in position #6 in the organic results for this keyword. Because I have my website in the organic search results, does my quality score automatically improve? Conversely, my quality score could go up because the organic search results facilitate a higher CTR for both the ads and the organic results. However, I am wondering if there is a quality score algorithmic component that automatically makes my quality score go up simply because the same domain I am targeting is in the organic results.
Paid Search Marketing | | qlkasdjfw0