We can't figure out why competitors have better position(s) in Google
-
We are using MOZ analytics for some days now, and it really helps us with important information about our rankings.
I hope you guys can help us out with the following particular case;In google.nl (dutch) we rank position #18 with the following searchterm 'sphinx 345' one of our competitors rank position #3.
We used the MOZ On Page Grade tool to find out some details about the two pages:
Our page #18: http://goo.gl/cTsbmI
Competitor page #3: http://goo.gl/qk21sMOur page hits an A and Keyword usage for "sphinx 345" = 52
The competitors page hits an A too and Keyword usage for "sphinx 345" = 45About the link structure; for our page there is no link data found in Open Site Explorer. The url exists about a year and a half now.
I'm also very sure we have many internal links to this url.
Does Google and other crawlers have a hard time to crawl our site?(it's a Magento site, our competitors do have custom-made e-commerce systems, maybe that has something to do with it?)As i were saying;we can't figure this out. I hope you guys can help to get us any further.
Regards,
Wilco
-
hi Oleg,
We fixed it. We edited the textblock and added some prominent links. Now we wait for G;)
Also we will continue to edit other page the same way. -
We had some issues to edit these textblocks above the brandpages, but i just fixed this problem and we will start to rewrite some of those text and add some popular/important links to these textblocks asap. Thnx!
-
On http://www.badkamerxxl.nl/f/merk-sphinx/, in the top paragraph.. maybe mention the 345 series and link to it? That would be a strong prominent link.
You'll need to give G some time to reindex structure/links and adjust rankings.
-
On our home/root domain we already have links from brand logo's to the most popular brand pages.
We just fixed our canonical problem as you can see on this page: (other pages are still in page cache, they will get primed this night)
http://goo.gl/d4f2OQAlso fixed alternate rel's and prev/next in head meta.
We also reduced the amount of filters on the brand pages:
http://goo.gl/DXIZAw which should increase the link authority.We already had ALT tags on the product images on page(s) mentioned above.
Maybe you guys have more tips/tricks for better rankings?
-
Hi again Wilco, as Olleg accurately says you must link from authoritative pages, also doubt about this link which you mention as they are very diluted and behind a tab, actually opensite doesn’t detect it nor majestic Seo. NO LINKS AT ALL....
Start linking as Olleg proposes from your root domain as featured article or promote it, or blog on it, put images with links and alts... construct a strong internal link structure and you should see immediate results. Let us know how this works and good luck!!
Cheers
-
Google considers link location for link authority (e.g. header links get more weight than footer/sidebar links). Maybe try adding a "Featured" sidebar widget above your filters and link to your hottest selling sections (would prob improve conversions too )
-
i think you click the first link; which is the 345XS serie, you should scroll down and click the Serie 345 link. (see attached image)
-
Doing what you mention I arrive to another url
http://www.badkamerxxl.nl/f/merk-sphinx/serie-345_xs/
which is not the one you are asking for...
-
Hello Claudio,
We always doubted the internal link structure.
We do have internal links to that particular page on these pages, two examples:http://goo.gl/SRTtn8
Click on second tab 'Specificaties' and look under the specs table.
Maybe the tabs is our problem? Does google have problem with content/links in tabs?http://goo.gl/arxcR5
On the left side you see a 'Serie' filter (checked attached image)
This filter is also in a css div, can google have problems with this also? -
So there are a lot more links on your sphinx page than your competitors so a lot less link authority flows to it (you have way more filters).
As Claudio mentioned, you should get more direct links to that page from your site... "featured products" on your homepage, link from a post in your blog, mention it on category pages (i.e. alle douche).
In addition, you should add rel="prev/next" on pages that have pagination.
-
Hello Oleg,
Thanks for your response. We will fix the canonical problem asap, this is important.
About your first question;
There are many ways to get to that page, for example you can get there by homepage, there are links in the footer. (check attached image)
Once you are on Sphinx page, you can select the Serie 345 link on the left navigation. -
Hi Wilco
Having a quick look I believe you have hit the nail about internal links, I believe you are lacking on those, check if you are linked with do follow links from pages inside your domain that transmits some authority from your root domain and other authoritative sections.
Your competitor has 32 internal links from his own domain, you have none...
In a quick glance I believe that’s your problem and it should quickly solved, maybe you´ll be touching your competitors back in a short time...
Let us know how you manage with this and your results when making a correct internat link building.
Cheers from a very rarely rainy day in southern spain.
-
On your competitor's site, to reach that page I...
http://www.badkamerconcurrent.nl/ > Click "Sphinx" link on bottom > Click '345' in left navigation
How do I get to that page on your site?
In addition, that page has the following tag: rel="canonical" href="" /> [you should either remove it or use the correct url]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's going on with google index - javascript and google bot
Hi all, Weird issue with one of my websites. The website URL: http://www.athletictrainers.myindustrytracker.com/ Let's take 2 diffrenet article pages from this website: 1st: http://www.athletictrainers.myindustrytracker.com/en/article/71232/ As you can see the page is indexed correctly on google: http://webcache.googleusercontent.com/search?q=cache:dfbzhHkl5K4J:www.athletictrainers.myindustrytracker.com/en/article/71232/10-minute-core-and-cardio&hl=en&strip=1 (that the "text only" version, indexed on May 19th) 2nd: http://www.athletictrainers.myindustrytracker.com/en/article/69811 As you can see the page isn't indexed correctly on google: http://webcache.googleusercontent.com/search?q=cache:KeU6-oViFkgJ:www.athletictrainers.myindustrytracker.com/en/article/69811&hl=en&strip=1 (that the "text only" version, indexed on May 21th) They both have the same code, and about the dates, there are pages that indexed before the 19th and they also problematic. Google can't read the content, he can read it when he wants to. Can you think what is the problem with that? I know that google can read JS and crawl our pages correctly, but it happens only with few pages and not all of them (as you can see above).
Technical SEO | | cobano0 -
How can I tell Google not to index a portion of a webpage?
I'm working with an ecommerce site that has many product descriptions for various brands that are important to have but are all straight duplicates. I'm looking for some type of tag tht can be implemented to prevent Google from seeing these as duplicates while still allowing the page to rank in the index. I thought I had found it with Googleoff, googleon tag but it appears that this is only used with the google appliance hardware.
Technical SEO | | bradwayland0 -
My Home Page meta title on Google isn't what it should be
Hey guys My website is http://www.oxfordmeetsfifth.com According to SEOcentro, my website should appear to Google as Fashion Tips for Women | Oxford Meets Fifth. I have used the Yoast plugin and force rewrote titles to ensure that is the home page meta title. It also appears correctly in browser. Could anyone advise why this is the case? Thanks in advance!
Technical SEO | | OxfordMeetsFifth0 -
Site Migration between CMS's
Hi There, I have a technical question about migrating CMS's but not servers. My client has site A on Joomla install, He want's ot migrate to Wordpress and we will call this site B. As he has a lot of old content on site A he doesn't want to lose, he has put site B (wordpress install) on a subdirectory site.com/siteb (for example). and will use a htaccess to forward the root domain to this wordpress site. Therefore anyone going to www.site.com will see the new wordpress site and the old content and joomla install will sit on the root of the server. Will Google have an issue with this? Will it even find the old content? what are the issues for the new site and new content? Look forward getting your guys input
Technical SEO | | nezona1 -
Why is Google's cache preview showing different version of webpage (i.e. not displaying content)
My URL is: http://www.fslocal.comRecently, we discovered Google's cached snapshots of our business listings look different from what's displayed to users. The main issue? Our content isn't displayed in cached results (although while the content isn't visible on the front-end of cached pages, the text can be found when you view the page source of that cached result).These listings are structured so everything is coded and contained within 1 page (e.g. http://www.fslocal.com/toronto/auto-vault-canada/). But even though the URL stays the same, we've created separate "pages" of content (e.g. "About," "Additional Info," "Contact," etc.) for each listing, and only 1 "page" of content will ever be displayed to the user at a time. This is controlled by JavaScript and using display:none in CSS. Why do our cached results look different? Why would our content not show up in Google's cache preview, even though the text can be found in the page source? Does it have to do with the way we're using display:none? Are there negative SEO effects with regards to how we're using it (i.e. we're employing it strictly for aesthetics, but is it possible Google thinks we're trying to hide text)? Google's Technical Guidelines recommends against using "fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash." If we were to separate those business listing "pages" into actual separate URLs (e.g. http://www.fslocal.com/toronto/auto-vault-canada/contact/ would be the "Contact" page), and employ static HTML code instead of complicated JavaScript, would that solve the problem? Any insight would be greatly appreciated.Thanks!
Technical SEO | | fslocal0 -
Some competitors have a thumbnail in Google search results
I've noticed that a few of my top competitors have a small photo (thumbnail) next to their listing. I'm sure it's not a coincidence that they are ranked top for the search phrase too. Is this really a help and how can it be done? Many thanks, Iain.
Technical SEO | | iainmoran0 -
How do SE's see abbreviated queries.
Do search engines pay attention to periods in abbreviated queries? If I use Mt. Bachelor all over my site, would SE's not rank my site well for queries that use Mt Bachelor?
Technical SEO | | Shawn_Huber0 -
Why can't i get the page if i type/paste url directly?
Hello, just click the following link, http://www.tuscany-cooking-class.com/es/alojamiento/villa-pandolfini/ It might be show the 404 page, but follow this way, www.tuscany-cooking-class.com/es then select alojamiento link, then select first property name with villa-pandolfini, Now you can view the page content, why it behave like this, We are using joomla with customized. Anyone help me to fix this issue Thanks Advance Alex
Technical SEO | | massimobrogi0