Is it "correct" to welcome to my social community an authority figure?
-
Hi,
I just "earned" an authority figure as a follower on my company's twitter account (not a big account - 600 followers).
The authority figure is the founder of a very relevant and big niche news site.
Should I welcome her to my community? Is it correct putting her on the spot?
Will it offend other followers who I don't welcome?(Needless to say that I would love the opportunity to blog with them etc. - to have a relationship)
Thanks
-
I suspected that hence the original question.
About greeting everyone... not a possibility for me at this time (maybe a weekly welcome with no name dropping).
Thanks
-
BeytzNet, I would make every attempt to welcome everyone to your community, not just authority figures. Treat them just as if they're anyone else who has just joined.
If you owned a restaurant and a celebrity walked in, would you give them special treatment? I hope not. They're just there to eat, not be paraded around in front of everyone. Welcome them to the community, welcome them to your restaurant, and give them the same special service that you would anyone else.
-
No, it still wouldn't change anything for me, but remember, there are no rules around this, only etiquette.
Re-tweeting her Tweets is one of the points I mentioned above
I would keep it subtle and not rush to try and gain her attention. She isn't going to unfollow you because you didn't say welcome, but I would start to engage with her.
Andy
-
Thanks, makes sense.
How about just retweeting something of hers that correlates with my site?
This will also put me "on her radar" but in a more subtle way - wouldn't you say...Another last minute edit...
Going through her tweets I just noticed someone else (big with 10,000 followers) thanking her stating its an honor. The figure then favorited it and RT it in her line...Does that change the answer?
-
Hi,
There are no real rules around this and if you haven't said 'welcome' to others, I might be tempted to avoid doing so this time. People won't be following your Twitter account in order to have you welcome them; it is more about what you have to say and offer.
Keep up with the level of Twitter activity and if you wish to engage with them, watch out for their Tweets and start by commenting and re-tweeting what they say. It is a nice way to ease into making more contact with them.
Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What exactly "monthly searches" from Google Adwords teach us?
I have noticed that monthly searches of our "brand" in last five years is almost same. But I can see our competitors have increased their brand searched for monthly in last few years. They are gaining popularity slowly where we are not. What are the other things we can learn when users searching for our brand are not increasing? Thanks
Branding | | vtmoz2 -
B2B Social Media
Hi, Wondered if anyone has any useful articles or tips for social media for a B2B generalist ecommerce site. We have started thinking about LinkedIn, but I know we need a lot more work & potentially to look at other channels/building a brand/personality online. I've read a few articles, about finding the unboring angle of your business - I'm just wondering how we can achieve this if we have thousands of products & potential customers - it's hard to know where to start & to get the buy in 🙂 It's something I want to push, so any tips would be great 🙂
Branding | | BeckyKey0 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Author Site And Book Site - Multiple Sites Bad Idea?
The question: I've been doing work for authors lately and a common question is if they should have a site for their book and a site for themselves. Separate sites with different domain names. At first I thought this would be a bad idea. Why spread information across two sites if they can be related and used together in one? But I see a lot of authors doing this and some with marketing companies. One site for the author with information about them, their books, their social media presence. Then another site for their book, with new social media accounts, other info, etc. What do you guys think? Has anyone tried both and seen any pros and cons? Is there a perfect answer?
Branding | | JoshBowers20120 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Changing a "city" or "town" location in google maps
Hello Mozinators! I have a client I currently work with doing SEO that has a rare problem that I have not come across before nor have I been able to find any information on how to make changes for it. The problem being that the city/township is more of a community that has yet to officially be labeled as a city, yet is still marked as a town on google maps. This is a great step in the right direction however the google maps location is over the wrong place. I have attached screenshots of the google maps for this location. In the top is a place called "Lakewood Ranch" and it is not in the correct spot. Lakewood Ranch should instead be in the bottom corner of the overview screenshot, where the town center is and the medical center off of the "University PKWY" exit. I have absolutely no idea on where to start to get these changes put in place, nor if they can even be put in place. Please let me know! Thank you so much in advance! a86TM.png u1ipV.png
Branding | | jbster130 -
How to get Social Mention from an Expert in A field you know nothing about?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something. I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds). I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums. What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Branding | | SEODinosaur1