A tool to tell a websites estimated traffic
-
I am new to Moz (as a member), so I am not sure if Moz has a tool that I need. I don't want this post to be about self promotion, so I will keep it short. Our business helps increase conversions and sales for online businesses. Our ideal prospects belongs to some key categories of businesses like ecommerce, saas etc. However, I would like to know the estimated volume of traffic for a website before approaching them and introducing our service.
So if there was a tool I could use to estimate the volume of visitors a specific website receives on average a day or month, it would be hugely beneficial.Obviously, these are prospective clients, so we do not have access to their system or their analytics. I just want to get an estimate. So for example, if I entered the domain abc.com into the system, I would hope it could tell me, that abc.com gets an average of 900 unique visitors a day. I don't need too much detail like geographic locations etc, but it would be a bonus having that additional information.
I also don't mind paying for a tool that's quality. So it doesn't have to be free.
-
Hi Ryan,
I'm pretty sure that SEM Rush does provide historical data, you just need to purchase the GURU or higher plan in order to gain access to this.
You're right about Compete - and it is only limited to the US.
-
Hi Vahe, thanks for your response.
I was actually deciding towards SEM Rush after I saw what data they could provide. Also, I was initially a bit thrown by SEMRush because it didn't have any data on the domain I was searching although it was a 4 year old domain. However, on my second search it showed some good information, so it showed me the potential of it. However, it still did seem to lack information. For example, it could only give me data on Jan, Feb March 2013 of the number of visitors for the domain I was looking at, but nothing for last 10 months, which was a bit disappointing and shocking. I couldn't make sense of that!
Regarding compete.com , I am assuming you are talking about the product they call Compete Pro: https://www.compete.com/plans/
It's shockingly expensive. However, the data would have been really beneficial for us. But I sense that the Compete Pro doesn't include the product or features for "Online Conversion Insight", https://www.compete.com/products/online-conversion-insights/ , if it was all one product, I could see how this could be really useful for us. But paying for so much seperately is just very expensive. I assume it's a product mainly used by agencies.
-
I would suggest you specifically look at competitive intelligence tools like compete.com or semrush as they can provide somewhat accurate estimates.
Here's a reference from SEM Rush on how they collect their data
"SEMrush analyzes keywords in the first 20 search results in Google. We now have over 100 million keywords and 71 million domains from the Google top 20. We use our Live Update algorithm to keep our 25 regional databases fresh."
-
There are a bunch of sites that offer this service such as Alexa, Compete, Google Trends, etc. but none of them are close to accurate. But they can provide very rough ballpark figures as well as relative popularity:
http://moz.com/blog/testing-accuracy-visitor-data-alexa-compete-google-trends-quantcast
Another option, which is more time consuming but potentially more accurate, is to do some research on the site, and identify their top keywords. The Google Keyword Planner can help you with this, just pop in the URL and it will show you the keywords that the site is optimized for.
Then run the keywords through a rank checker and combine that data with estimated click through rates and the search volume for the keywords to estimate how much traffic they are getting. Multiply that number by 10 to account for long tail variations, and that will give you an estimate of their total traffic. Paid tools such as Linkdex can help with this.
-
Thanks guys. I will check all of those that you mentioned. Someone also recommended that I try semrush.com
I heard of the name before, but don't know too much.
-
Three sites you could try are:trafficestimate .com
websitetrafficspy .com
statshow .com
(delete the space in the URL of course). These are of course are only estimates of traffic. You can see by looking at moz.com, for example, on each site that you have a range of ~23,000,000 to ~48,000,000 monthly visitors.
-
Hello Ryan,
You can try Alexa, it gives you an estimate of the site traffic and it is free-cost
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links being reported in Webmaster Tools
Hi Are the Total Links To Your Site, as reported in GWT, purely external inbound links ? Since these links are usually, as far as i can tell, much higher in number than any other link reporting tool and hence, i presume, more accurate, why don't services such as Moz etc include this in reporting ? I know its just a total number and link quality is whats important not quantity, but i would have thought interesting to show in reporting in conjunction with link quality info such as is already reported. Since most backlink reporting tools do show a total but always much much lower than that reported in gwt (i think) All Best Dan
Moz Pro | | Dan-Lawrence0 -
Can I rely on Keyword Difficulty tool?
I just ran into a problem that I hadn't expected. Testing the Keyword Difficulty I saw the results contained a result for a page that has Domain Authority=1 and Page Authority=1. As a result, Keyword Difficulty was reduced (compared to last month), which may actually be reversed if the site is crawled. Sadly, I didn't run the report on the figures as it was a small project. Questions: Can I rely on results shown by Keyword Difficulty? Are results where Domain Authority =1 are used to calculate Keyword Difficulty? If so, why is that? Is there any difference between a page that has received no links and a page that OSE/Mozscape has no link data for? The problem Using the Keyword Difficulty tool, I found swings of up to 14% in Keyword Difficulty (between Oct -Nov). Dr Pete may suggest that this is because of changes in Google's index ( http://www.seomoz.org/blog/a-week-in-the-life-of-3-keywords ). However, It would be helpful to have a figure for Keyword Difficulty that isn't affected by the gaps in the Mozscape data. The (bad) solution You can mirror something close to Keyword Difficulty using: =(Sum of Page Authorities + Sum of Domain Authorities )/20 Right now, I have resorted to manually calculating keyword difficulty. I use the SEOMoz Page Authority & Domain Authority figures and a quick splash of Excel SUMIF and COUNTIF. I find the results don't look as 'easy' when I can ignore results where the data is unknown (PageAuthority=1 & DomainAuthority = 1). Background Info One result I still have a report on is for the phrase [fixing your business puzzle] using US Results on Google. For the specific result, I found the additional information about the site: DNS lookup shows the domain was registered in 2010
Moz Pro | | Darroch
Archive.org shows no records
OSE shows no data for the site
Site uses https
Google showing No links
Robots.txt file seems fine
No Sitemap.xml0 -
Getting relevant keywords from URL with Google KW Tool.
Hi, When I first start researching a site, I like to see what Google "thinks" it is relevant to. I use the Google KW Tool and enter the website URL only. I sort the results by relevance. I can then show the prospective client what Google thinks his site is optimized for and use that info to show him what opportunities exist to rank for terms more relevant to his business. I show him keyword, volume and I also get current SERP rank for his site. For larger sites, I do this for the top pages based Domain Authority. I want to automate this process using excel and APIs but Google refused my API token request. I told them I wanted to use the "Google AdWords API Extension for Excel" from http://seogadget.co.uk/google-adwords-plugin-excel. The Google API token team replied: Please note, after reviewing your application in detail, we are sorry to let you know that we won't be able to approve your token. We understand that you are planning to use the AdWords API mainly for Targeting Idea Service (TIS) and Traffic Estimation Service (TES) such as 'keyword research'. Please note that as per the Required Minimum Functionality (RMF) outlined in the API Terms & Conditions, using the AdWords API exclusively for TIS and TES type of services is not allowed. Q1: What does the KW Tool relevancy data mean, anyway? Q2: is there another way to get it or is there another way to do this? Q3: Is there a better approach I should take with the Google API team? Q4: Are there other APIs and Excel plugins that can do this, including the SEOMoz APIs? Thanks,
Moz Pro | | phersh
Phil0 -
Is it possible to do the comparision between a subfolder against a subdomain at SEOmoz campaign tool?
Is it possible to do the comparision between a subfolder against a subdomain at SEOmoz campaign tool? For instance: - I have a client who uses a subdomain model to render your homepage and he has a competitor hosted in a subfolder. It appears to be impossible to do that kind of comparision at the SEOmoz campaign tool. Do you have some other way to do that?
Moz Pro | | Abril0 -
Is The Crawl Diagnostic tool working correctly?
The Crawl Diagnostic tool shows issues and displays a graph but they don't display the page specific results/suggestion like it used to. I get the "Congratulations, there are no pages affected by this issue!" message.
Moz Pro | | -PAUL-0 -
Tool which shows site ranking for a given keyword
Hi all. I have a client with a specific request and wanted to ask if there is a reliable tool which allows a user to enter a given site and keyword, and it will return the site's ranking for that keyword. More specifically: Needs to work for Google, Yahoo and Bing Needs to work for various countries such as Google.ca, Google.it, etc. Needs to show at least the top ?10k rankings, not just the top 50 The last requirement is the challenge. I clearly recognize anything past the top 50 or so ranks is really off the map, but the client would like to view his current standings.
Moz Pro | | RyanKent0 -
Site rank checking tool
Is there a tool where I can enter a URL and it will tell me all the terms a site ranks for? Basically I recently put up a new website and I want to know what terms I rank in the top 50 for in Google
Moz Pro | | KevinPatrick0 -
Trying to understand how a website is getting higher than me with less links
Hi i am new to seo and trying to teach myself the best way to improve a site and the best way to use the tools on seomoz. The problem i have is. i am working on a page at the moment on a site. the page is called weight loss hypnotherapy http://www.clairehegarty.co.uk/weight-loss-hypnotherapy and i have around 130 links going to the page where as a site which is much higher than me in google has only around 5 links. I cannot understand with being new to seo how this can happen, can anyone please explain what i need to do to improve my ranking please. here is the site i am talking about that is higher than me www.weightlosshypnotherapy.co.uk/ any help would be great can anyone also give me a good example of a page before it has been optimised and a page after it has had this done.
Moz Pro | | ClaireH-1848860