PR Web Press Release for Links
-
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world?
If so, what is the right way to take out the most value of a Press Release.??
Please advise,
Morris
-
Morris,
As strong component of a linking strategy, the heyday of press releases has come and gone but press releases are still valuable. They're valuable in the sense that they've always been valuable--as a means to reach a targeted audience with a creative message about a topic that will be of interest to them.
Press releases are an active engagement tactic, in that you research what publishers you want to target, you craft a message that is going to catch their attention, you send it via a channel you expect them to be listening on, and then you expect to engage and develop relationships with your target publishers. Unfortunately, many people today think of the press release as sort of a passive tool--you write something that fits into the template you pay your money then you hit submit and you wait for all the links to come in.
Don't think of press releases as a way to get links, think of them as tools in building new relationships.
-
It is my point of view, on 2011 I bought an expensive PR package on a reputable PR site and the traffic comming from the PR's was very low and also the value of these links was low too, so I recommend again put this money and effort in a social channels campain it will be more valuable in terms of traffic (targeted traffic) and also link value, authority etc.
PR sites has been absolutelly deprecated by Google and also the traffic comming from them is always less than espected.
This is my personal point of view
PS.: In the 90's we were buying PR packages and our rank was increased in a few weeks, today the rank is not affected by PR sites.
Hope it helps
-
I think there is still a ton of value. Even if the links aren't valuable, I'd still look into the value of your company being mentioned in a release and the traffic generated to your site.
If you focus on providing some value and an interesting story, you may be able to generate a good amount of traffic to your site. From here, you should have a method for capturing visitors and getting them to engage you, both on your blog and in social media.
However, if you are looking at it as purely a method of gaining links, it has lost the value that it once held.
-
Dear Morris,
After the Google Panda and Penguin updates, the value of the links has varied, Google has deprecated 100% the links comming from PR sites, (They are no natural links) at this time from Google point of view you're buying these links, even some reputable paid directories don't add any value (you pay and you get listed).
Google now is looking for other signals such as Google+, Facebook likes etc. the link building has changed.
I recommends to put you effort on social channels especially Google+ and second on Facebook.
I hope it helps
Claudio
-
All of the PrWeb press releases are now "no-follow" links after a dust up with Google last year after getting spammed. They used to be great links....not so much now.
Sometimes, the release is picked up by other sites which may use follow links....but you never know and the may be low value sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing Amount of Text on Web Pages-Risk of Killing Ranking?
We are a commercial real estate brokerage firm in Manhattan. Our site (w w w . m e t r o - m a n h a t t a n . com) is text heavy and somewhat uninviting. Ranking is fair. Conversions awful. Our niche is very competitive. We plan on reducing the amount of text and making the site more visual. Among the planned changes: -Reduce amount of text in home page and text heavy pages. More emphasis on product (listings)
Branding | | Kingalan1
-Much larger photos for listings
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms New design will be like: http://www.dernieretage-paris.com/ Theme and graphics based on Manhattan. More visuals. Better photos. Less text. But are we shooting ourselves in the foot by reducing text? Is there a risk that Google will reduce our ranking? Can we compensate for reduced text that is visible to visitors by completing meta tags more fully? Any thoughts??? Thanks,
Alan0 -
Where Should Your Company Press Releases Live
Hi there, Our company publishes press releases on the company blog and have found we were hit by an algorithm update. We have identified the press releases as being the culprit and would like to move all press releases to a company press page on the main site and title it "press room" or "press." We have a lot of media sites that visit our blog to grab the most recent releases, so they are important to the business. My question is, how should we handle the page SEO wise? Should we do a "no index" or a "no follow" on all the links? I'm curious what advice the community has on how to handle a company's press page. Thanks!!
Branding | | Ecom-Team-Access0 -
Need a full web design TEAM.
I'm an SEO manager for a company in Los Angeles. You can see our website here: https://opiates.com. I've been at the company for about 3 months, and in that time we've almost had our website re-done twice. It is badly in need of an overhaul in terms of design and navigation, but at the same time we can't afford to lose the organic traffic that we currently have. Does anyone have recommendations for web development firms that can take on a BIG project and work with me to preserve the SE traffic that we currently have? Thanks
Branding | | Waismann0 -
What is the Best Paid Press Release for Link Building
Hey Guys, I need to do press releases for two brand new stores I'm doing work for. What are the best five press release services that one can pay for in your opinion? Thanks!
Branding | | OOMDODigital0 -
Press Release Best Practices - should I add the PR to my site?
I wanted to know the best practice for SEO when it comes to press releases. If I publish a press release through a site like PRWeb or PRNewswire, can I also add the same press release to my site in the "news" section or will that create duplicate content issues? Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I don't necessarily want to take people away from my site, but I'm not sure if putting the whole release in both places makes sense. Thanks!
Branding | | pbhatt0 -
Good PR Distrobution Services?
Are there press release distribution services that you Mozzers would recommend? I see a lot of, "don't use this service, this service or this service", but I rarely see anything touting good PR release services. Followup Question: Are these services still effective after Penguin? I am being much more careful about anchor text (inserting a lot of branded or phrase match instead of just head terms). Are there other ways to be effective but also cautious when using these services? Thanks for your help!
Branding | | CJSmiles0 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791 -
Building Site Authority vs. Link Building
Hi,
Branding | | rayvensoft
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else? If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text? Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building? Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!0