What is the best strategy for linking to sub category pages?
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My site is set up like this (i have x6 categories and all are similar)
Home Page - Category - sub category - X4 detail pages
My category page provides a summary/introduction of the subject, my sub category page is the "money page" with ability to quote & buy - my detail pages provide supporting material.
What is the best internal linking strategy between these pages?
(in addition, in one category i have x6 sub categories but only one of them is a "money page", should i be linking all of these pages back to the money page?)
Thanks
Ash
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if your "money page" has a theme and / or keywords users do indeed search for on search engines, then creatively working out a natural way to link more to such "money page" is a great idea. However, do not just place links that do not add user value. If you could have a little written blurb that actually makes sense like "Click here to get quotes" or something like that (try to get some anchor in once in a while too), it is a great way to manage it. However, if your "category" page is the keyword users search for on Google / Bing and where you think it is the realistic starting point to find your customers then you may wan to work on a strategy linking more to the category page. Do not link without purpose internally, but do certainly try to create a setup where it makes sense to link internally to your most valued pages.
Besides your breadcrumbs do not think in terms of just creating a system, which looks like a robot has created the internal linking structure. Be creative, but don't create a poor user experience.
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