Homeware customer 500 per mnth to spend -
-
would a spend of 500 be better on offsite SEO or social media campaigns via facebook twitter pinterest
-
Hi Felicity,
Both can have an impact. What matters is how well you can achieve goals. I could probably get better results from SEO than Social Media, but only because I don't specialise in SM. Get someone who does, and the outcome could be totally different.
I guess the answer to this is where you feel you can have the most impact as both areas have the ability to achieve the desired results for you.
-Andy
-
Hi guys - thanks for your response - yes good point I did not define outcome
Increase profits as much as possible with $500 per month.
The customer is in the homeware industry. Sheets, bedlinen etc - med to highly competitive search terms. Customer ranks OK for some search terms.
Really I am asking what has more sales impact in the homeware industry - SEO or Social Media?
From my observations I would suggest social media is the best for fashion but I do not have enough exposure to homewares to be make the same call.
-
I think that a clear and concise goal statement will help you answer this question.
What is it that your customer truly wants? sales? leads? social engagements? newsletter subscribers? to what degree do they want their desired goal? an increase of 10%? a cost per sale/lead of <$5? Most of the time, they don't know. you will have to guide them into really considering their options and choosing the ultimate path.
By clearly defining their true goal, you can find the right solution or combination of solutions that will provide them the results they are after while allowing you to scale in the future.
I always clearly define a goal before I spend a single dime.
-
Great response! Why??!
-
Definitely offsite SEO.
-
I would say it depends on your visibility on Facebook etc. How big is the audience? vs. where you would potentially advertise off site? What type of adverts are you running, social or direct? Another option may be to advertise the Social page from offsite?
-
The $100 question
Spend depends wholly on what is required for the site. Do they need Social work? Do they need links?
No simple answer to this I'm afraid Felicity. It all depends on how this client wishes to focus and if you are completing the work, how do you feel this should best be spent.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Separate Google+ page per blog language?
Our corporate blog is currently online in four different languages (English, Dutch, German and French): blog.com blog.be blog.fr blog.de For these different blogging domains we have one single Google+ page on which we share the blogs' content in different languages. Would it be better to make four separate Google+ pages (per blogging domain)? What would be the advantages/disadvantages? Also, each article is posted in four different languages. But the author stays the same for all different languages. So one author always posts content in English, Dutch, German and French. Could Google consider this as spam?
Social Media | | jef22200 -
Authorship's Back. Could a custom URL be why?
Hey Everyone, First, thanks to everyone for providing me suggestions on how to get my authorship picture back. Sure enough, we did it get it back, but not for any reason that makes sense to me. We got it back within hours of changing our g+ url to a custom one (google provided us with one a few months ago, but I didn't like it, so I didn't change it). Well, now I figured, why not? We have to do something to get our authorship back, and after making that change within hours, we had our picture displaying again. While I know this could be a coincidence, we haven't written anything new since we lost it in mid December. So, it can't be some influx of great content. And, since google is getting more strict about authorship, I don't see how we would have lost it in the first place, only to get it back without anything additional worked on yet. The only change is the custom URL. I know this is not ANY sort of scientific proof, but I figured I'd just throw my experience out there for others to see. Could this be the reason? Has anyone else had anything like this happen? Good luck to everyone else who is working on getting their picture back! Though I can't tell you how to do it, I can tell you it can change back within a few weeks. Best, Ruben
Social Media | | KempRugeLawGroup0 -
Can Google index content from within Facebook apps? (photos, events, custom app, etc.)
Hi guys, I've Googled the heck out of this query and I seem to run into very top level answers (and I do apologize if my ignorance is to blame), but is Google able to index content from within Facebook applications such as Photos, Events, and possibly a custom app? If Google is able to better index both Javascript and AJAX, I would assume that the simple answer would be "yes", but since many of these applications don't provide outbound links, tracking traffic and conducting follow up experiments appears to be quite difficult. Since many of us use Facebook as a destination, if we take the time to optimize deeper content by adding detailed captions in pictures or unique descriptions for events, how can we determine that 1. the content is being crawled by search engines and 2. how is that content crawled and disseminated for user consumption on search engines? I appreciate your time and thank you for your insights.
Social Media | | millennium-marketing
-Vero T.0 -
Custom Social Media icons: Good or bad?
Hi guys, In our never-ending search for better SEO strategies and results, our journey has led us to question the idea of creating custom social media icons for our site. We are wondering if anyone has had experience, either negative or positive, by using these icons, or if there is no difference at all? I would like to make it clear that we are only thinking about customizing the icons that lead to our Facebook page, Twitter profile, YouTube channel, etc. NOT the like/share/tweet/etc buttons. We understand the negative effects in changing those icons, but are interested in knowing if creating general icons that match our design will be a good or bad thing. Any replies are appreciated, thanks!
Social Media | | jid0 -
Is it possible to customize the size and shape of social sharing buttons?
Hello SEO people... I have an important and urgent question. Is it possible to customize social sharing buttons with counter? We are developing a new website and I want to place the social sharing (not the social follow buttons) at a specific location on the website. The space available is not a lot and my developer says that it is not possible to change the size of the button+counter.... please tell me what you guys know about this. And if the answer is 'YEs they can be customized' then please give me a link that I can forward to the boy so that he can work on it. Your answers will be highly appreciated. Regards, MTI
Social Media | | TopGearMedia0 -
How to pull data for number of tweets per page?
Where is it possible to find a total number of tweets by URL? So, for example, domain.com/page1.html 2 tweets domain.com/page2.html has 20 tweets, etc.
Social Media | | nicole.healthline0 -
Custom facebook page
Hi guys I have been building custom facebook pages using fbml but now i see talk of using iframes....can you guys please tell me what is best practice at the moment to build custom facebook pages and if there is a tut you can direct me to......i would prefer the iframe method but want to be clear on the process. thanks for your time cheers
Social Media | | nomad-2023230