Whether letting an old category just 404 out is OK
-
Hello,
We've got some hidden categories that are still indexed in the search engines. If there are no links to these hidden categories, can we just let them 404 out and be OK SEO wise? We can't 301 redirect them. It's about 50 categories.
-
Hi Bob,
Just to extend on Jane's point and answer your question - if you 301 redirected every single page on your site, it would overtime slow down your website and if a lot of those pages don't have strong authority then it might be detected and potentially harm your sites rankings. A link to a quora post below provides additional reasons.
http://www.quora.com/Why-should-one-avoid-overusing-301-redirects
-
Hi Bob,
This is fine - Google recommends 404 / 410 for removing pages - if you want them gone even quicker, have them return 404s and use Google's page removal tool.
-
1. Why can't you 301 them?
2. If you want them out of the index, try a manual URL removal via Webmaster Tools.
-
Hey Bob,
If these pages have been clearly hidden in the first place, then from my perspective I already see no value in these pages.
Having non-important pages returning 404 error pages is ok. We only maintain the existing link juice or page authority for pages that have been taken down or reoptimised, in order to maintain existing SEO efforts or to direct users to an alternative page.
I hope this helps.
Regards,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old subdomains - what to do SEO-wise?
Hello, I wanted the community's advice on how to handle old subdomains. We have https://www.yoursite.org. We also have two subdomains directly related to the main website: https://www.archive.yoursite.org and https://www.blog.yoursite.org. As these pages are not actively updated, they are triggering lots and lots of errors in the site crawl (missing meta descriptions, and much much more). We do not have particular intentions of keeping them up-to-date in terms of SEO. What do you guys think is the best option of handling these? I considered de-indexing, but content of these page is still relevant and may be useful - yet it is not up to date and it will never be anymore. Many thanks in advance.
White Hat / Black Hat SEO | | e.wel0 -
Wordpress Category Archives - Index - but will this cause duplication?
Okay something I am struggling with Using YOAST - but have a recipe blog - However the category archives have /are being optimized and indexed as I am adding custom content to them , then listing the recipes below. My question is if I am indexing the Category Archives and using these to add custom content above - then allows the recipe excerpts from the category to be listed underneath - will these recipe excerpts be picked up as duplicate content?
White Hat / Black Hat SEO | | Kelly33300 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
How to 301 redirect from old domain and their pages to new domain and pages?
Hi i am a real newbie to this and i hope for a guide on how to do this. I seen a few moz post and is quiet confusing hopefully somebody able to explain it in layman terms to me. I would like to 301 redirect this way, both website contain the same niche. oldwebsite.com > newwebsite.com and also its pages..... oldwebsite.com/test >newwebsite.com/test So my question here is i would like to host my old domain and its pages in my new website hosting in order to redirect to my new domain and its pages how do i do that? would my previous page link overwrite my new page link? or it add on the juice link? Do i need to host the whole old domain website into my new hosting in order to redirect the old pages? really confusing here, thanks!
White Hat / Black Hat SEO | | andzon0 -
Ajax Pagination on Ecommerce category pages - Good or Bad?
We have an ecommerce site. We installed an AJAX feature that when you scroll down to say, the end of 6 rows of products, it loads another page below the seam. Question is, is this good or bad for SEO? Any tests you can suggest? Thanks Ben
White Hat / Black Hat SEO | | bjs20100 -
Do some sites get preference over others by Google just because? Grandfathered theory
So I have a theory that Google "grandfathers" in a handful of old websites from every niche and that no matter what the site does, it will always get the authority to rank high for the relevant keywords in the niche. I have a website in the crafts/cards/printables niche. One of my competitors is http://printable-cards.gotfreecards.com/ This site ranks for everything... http://www.semrush.com/info/gotfreecards.com+(by+organic) Yet, when I go to visit their site, I notice duplicate content all over the place (extremely thin content, if anything at all for some pages that rank for highly searched keywords), I see paginated pages that should be getting noindexed, bad URL structure and I see an overall unfriendly user experience. Also, the backlink profile isn't very impressive, as most of the good links are coming from their other site, www.got-free-ecards.com. Can someone tell me why this site is ranking for what it is other than the fact that it's around 5 years old and potentially has some type of preference from Google?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Multiple H1 tags are OK according to developer. I have my doubts. Please advise...
Hi, My very well known and widely respected developer is using multiple H1 tags I see - they like using them in their code and they argue multiple H1s conform with HTML5 standards. They are resisting a recode to one H1 tag per page. However, I know this is clearly an issue in Bing, so I don't want to risk it with Google. Any thoughts on whether it's best to avoid multiple H1 tags in Google (any evidence and reasoning would be great - I can then put that to my developer...) Many thanks for your help, Luke
White Hat / Black Hat SEO | | McTaggart0 -
Do Friends Let Friends Sell Links?
I have a friend with a site that has a lot of content. Some of that content has affiliate links with no follows to affiliate urls. Those pages also have a disclosure on them about the affiliate relationship. Now, he's talking about taking some of the existing under-performing affiliate links and renting them out to another site that wants them for the link juice. He says he'd have an on-page disclosure, a display ad for the advertiser on the page and something in the text like "you might check out our advertiser..." and then some keyword targeted link. He was asking me how risky I thought this is for him and really I don't know.Do you think Google would find this and s**t a chicken over it? I really don't know, given that I see really blatant undisclosed rented links all the time.Of course, my easy answer to him is "don't do it," but it does make me wonder how risky that is. Also, is that a realistic site-wide penalty kind of thing or it just doesn't pass any link juice to the advertiser kind of thing? So, I'm posting here for others to weigh in on. Thanks!
White Hat / Black Hat SEO | | 945010