Paid Yahoo Listings - I Need This, Right?
-
With the help of a 3rd party contractor, our company has been claiming and curating local listings for several months across dozens of advised platforms. After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95.
I'm correct in proposing this to my supervisors, right? We have 70 locations so that's a pretty penny (and have already dropped some funds on our initial efforts), but isn't this a necessity? Not just because it's a top 3 search engine, that it's a major part of the local ecosystem, but that they also have partnered with Yelp and are ramping up their local search efforts?
I know there are new tools out there right now (Moz Local, Yext, Locu, etc.), but I only need Yahoo and they don't fit in with our needs at this time.
Please advise - thank you!
-
I'm not in the tool, so I'll leave that to those in the know. However, to clarify you can still do free basic listings. So maybe that's what they're doing, and that's what you're seeing.
I'm referring to whether I should pay for listings so that I can get the specialized attention I need for 70 locations that are giving me grief. So it's within that frame that we are weighing whether they carry enough influence to be worth it.
-
Hi Sarah.
Fast response! Thanks.
When I use the check listing functionality, I see Yahoo listed on the bottom right.
D
-
Donna, Yahoo isn't included in Moz Local. Unless I'm missing something ...
Update: I based that on the page where they list their partners, which does not include Yahoo. I guess even though they aren't a partner, you can populate your Yahoo listings with this tool? If so, I apologize for the misinformation.
-
Wondering why the new Moz Local tool bothers to include Yahoo then? Why don't we just drop it entirely if "they are not a major player in local search"? Are there other players listed in the Moz Local tool that we can ignore as well?
-
Thank you Miriam - good stuff! I did feel strongly until I started asking around. Now I'm on the fence. I'm getting the impression they aren't a big enough player to justify the investment, although I initially thought the recent Yahoo announcements meant this could change. Maybe I assumed too much too soon. Maybe we wait it out. The fact that it's a top search engine also had me assuming hands-down this was a necessity. Glad to have a place to throw out these questions.
-
Hi Sarah,
Good discussion going on here. If you feel you need to pay for support, then I suppose you'll have to pay for it. I want to add to this discussion a recommendation that you check out a couple of posts of 2013 by Nyagoslav Zhekov on the state of Yahoo! Local. Their local product definitely has some issues:http://www.ngsmarketing.com/yahoo-starts-pushing-yext-powerlistings-white-labeled-aggressively/
http://www.ngsmarketing.com/yahoo-local-little-care/
Hope these provide some extra food for thought!
-
Hi Bryan,
I am currently using that option. Unfortunately, they no longer offer customer service to free listings and I require a lot of assistance. Of my 70 locations, there are many, many that need help. For one, the PINs our locations are receiving for verification purposes aren't even working. Other listings are rejected, pending forever, etc. and I have no idea why and have no means for finding out.
Thanks,
Sarah -
Greetings Sarah,Yahoo tries to get you to pay for listings, but you can still create a free listing and claim it with a post card (just like g-local).
It is hidden on their page, but you can find it here: https://smallbusiness.yahoo.com/local-listings/
Bottom-right hand option is what you'll want.
-
Cool. Thanks.
-
Hey Sarah,
If you are targeting Apple, go with Yelp and/or Yext. They are the major players in the Apple world.
-
Jimmy,
How about Apple Maps? That's one thing I haven't looked at ...
-
Yep, we've done all of that.
Just making sure I've done my due diligence. And I was just advised by a trusted source that purchasing those Yahoo listings is, essentially, ill-advised.
This is why I love Moz.
-
Looking at that info I would hands down go with Google Local. Then YP, Yelp, Superpages, Foursquare (all which offer free listings that will get you the results they are referring to.)
Yahoo Local isn't really a player at all with Apple and that is something to think about.
I just don't see why paying Yahoo is worth it. They are not a major player in local search. Nobody I know uses them. Even the people I know who use Yahoo mail don't use them for search.
-
-
I don't see why you "NEED" Yahoo. We don't use them for our clients and other SEO companies that I am close with don't use them. Why do you feel you need to use Yahoo and pay them? Google has the majority of search traffic. Yahoo is just a little blip in comparison. I am curious as to why you feel so strongly? Especially after you stated "After months of nightmares with Yahoo support, I see that they no longer support free basic local listings and you must buy enhanced listings at $9.95."
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unlinking Google Local Listing from your GMB Account with other locations you have
I have listings that I need disconnected from my main Google My Business account. I can close, or remove which is similar as closing, but the goal is not to close the listings, just to remove the association to my google account, and im not transferring the listing as well. Anyone know how to accomplish this? Goal is to clean up old listings that are exist but I dont manage Thanks for all the help
Local Listings | | vmialik0 -
Yahoo Local Business Listings Hijacked
We are a solar company with three locations. When claiming our business listings on Yahoo (Yext), we noticed that one of them had already been claimed. The name of our company and our phone number were changed to a lead generation company. Upon further inspection, this company has hijacked hundreds of listings throughout the state and the country. To see the extent of it, go here:
Local Listings | | SS.Digital
https://search.yahoo.com/local/s;_ylt=A0SO8odHUOZZdVUAYwBXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--;_ylc=X1MDMTM1MTE5NTExOARfcgMyBGdwcmlkA3loNXdiQlJqVE9HMm9MdXlUSklLdEEEbl9zdWdnAzEEb3JpZ2luA3NlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDMjIEcXVlcnkDc29sYXIgY29ubmVjdG9yIGlydmluZQR0X3N0bXADMTUwODI4MTk4MA--?fr2=sb-top-search&p=solar+connector+irvine&fr=yfp-t- Or, just search in Yahoo's Local search section for "Solar Connector Irvine" or pretty much any city in California. On every hijacked listing, the company name is changed to "Solar Connector" and the phone number is changed to a unique local number, but all the other information is left the same. Now when people think they are calling our business, they get a shady lead gen company instead. I have submitted a request to Yext and have tried (and failed) to find a support phone number. This is a widespread, blatant fraud, and I would hope they would have interest in fixing it. Solar Connector (fake name) is associated with SolarAmerica.com, which is run by Clean Energy Experts, which was purchased by Sunrun (a publicly traded company). My specific question is, does anyone have any insight on the best method for getting help from Yahoo/Yext? Other than through their "help portal" on the website. I need to speak with a human being.1 -
Structured data for business listings
If I have a page of 20 local business listings, do I need to provide structured data for each business listing? is that necessary and would it help with SEO? So if I have a page of Vancouver Brain Injury Lawyers, and list off 20 local law firms that focus on that type of injury, should I have structured data for each law firm that I list?
Local Listings | | EBKMarketing0 -
Properly listing 2 companies with same physical address
MOZ, This is our first time using your service. Very first interaction with you after being recommended highly. [Information deleted for privacy by forum moderator.] We have questions about properly unraveling and correct way of listing local businesses. We want "Law offices of Michelle L Stowell" to be separate now and have its own contact info, what is the best way to separate these two business' contact info without negatively effecting the local search standing with SEO? They have two brands.
Local Listings | | OpenThinker
1. "Forester Purcell Stowell" and “Law Offices Michelle L Stowell” 2. Law offices of Michelle L Stowell. They actually have Yelp. They are getting leads, are they getting converted to Suitable retainers. We are managing both names through Yext.com. Both businesses have different phone and different URL. We were worried about having the same address. Will that effect us negatively? Someone went to Yelp and changed the main number to the incorrect. Are there rules specific to individual practitioner (lawyers) that would require additional steps to be listed properly? We want to follow any additional rules. Do they need to setup a separate phone number? 4240 phone is the number is Correct for FPS: 293-4000
Michelle - 293-4024 - should be that its their direct line to old assistant. need to change that number for her. But what are the rules as a separate individual practitioner as separate entity. Client read that google doesn't like have a phone number that forwards somewhere - they negative point you. IS THAT TRUE? Google have people who call to confirm your business info. We need to know if there are any specific instructions to tell our telephone company. She doesn't have a distinct website for her. We have setup a website redirect. It redirects to a landing page within the Forester Purcell website. Will that give us negative points or should we have separate site for better local results? Specialneedsfamilylaw.com redirects to http://foresterpurcell.com/practice-areas/special-needs-family-law/ — is that a problem with local search results? Thank you, Thomas Newman
[Information deleted here for privacy by forum moderator]0 -
Where does text in Google business listing description come from?
Had a question from a freelance project I'm working on and have to admit..I was stumped. When you Google the business "Salute Market Palm Beach Gardens", in the right sidebar there is a short description that reads "This patio bar serves small plates, wine & cocktails in a cozy space with an attached upscale deli." I have no idea where that text is coming from or where it is controlled..thoughts? Thanks! Ricky
Local Listings | | RickyShockley0 -
How to add details to Google Local Listings
Hello, A website I am working on made it to Google's Local Pack. However, it does not have the website, hours, or location info. What is the best way to add it? I added an image link for context. http://imgur.com/rT3lQ4K Thanks!!
Local Listings | | HectorCortes0 -
How to create a 2nd Google listing for the same brand
Hi All, We have an office in Berkeley CA which has a Google listing. Now we have launched a new office in Hayward CA and we're thinking of how exactly we should create the new Google listing for the office: Create a new google account and submit the page URL in it? Create a new Google account under our Berkeley google account. i.e. to have both under the same account in Google Thanks, Tomer
Local Listings | | OrendaLtd0 -
Google Listing showing my map But not showing on google.com search organic.
Hello All again, How are you doing? Please try to help me again. I have big trouble with my google plus business and never back ranking for 2 years. Before 2 years my google plus business #1 page google with any keywords: nail salon pigeon forge tn nail salon sevierville tn pedicure pigeon forge nail salon, nail shop pigeon forge,.... My google plus business: http://plus.google.com/+Sassy-nails/ website:http://sassy-nails.com http://sassy-nails.com after i claimed another page to the same account. I lost all review, stars and scores 2 days ago It was been back again but All ranking losting all. and not Whe I seach google.com organic" My listing " http://plus.google.com/+Sassy-nails/about It is not showing up on google.com oganic ranking but I will showing on my. Please big help for me please. the link i attach here" Sassy nails salon " Under " Hair Expo" and top " Spazzi nails" i am looking farward to here you soon. data=!3m1!4b1
Local Listings | | sassynailsalon0