I have been a subcriber for 2 months now and I need a LOT of HELP!!

[KimberlyB]

I feel like I have THROWN away $200.  I am not very SEO or Wordpress familiar.  I have a Word Press site and I thought MOZ would help me set it up to be SEO friendly, but in 2 months I am more lost than before.  I have read a few help topics, but I don't understand the terminology enough to use the help topics either.  I need to ask someone a question, but I don't have one specific question.  PLEASE ADVISE ON WHERE A PERSON WHO NEEDS SEO FOR DUMMIES should start????

[MattRoney]

Hi Kimberly,

Thank you for coming here for help! I definitely understand—we all started somewhere, and there's a lot of information in your account.

Most of our educational materials can be found in the Learn section. Specifically, though, the best place to get an understanding of SEO, and inbound marketing in general, is The _Beginner's Guide to SEO. _It's a solid overview of the concepts, and can be pretty easily read in an afternoon. Then, for drilling into specific concepts and techniques, I suggest spending a little time in Moz Academy. The videos are very engaging, and should give you a good idea of how to apply what you'll learn in the Beginner's Guide.

That should give you a great background in inbound concepts and terminology, and make your time in the Help Hub and Moz Analytics much more valuable. If you get in there, though, and aren't sure how to get going, Cyrus Shepard has outlined a basic SEO process in "How to Rank: 25 Step SEO Master Blueprint."

Of course, feel free to ask questions if you get stuck again!

[Felip3]

A few tips:

1 - Use the Moz Tools + Google ad words to Make a Keyword research and Competition analyses to make sure you're not going after keywords that are impossible for you to rank or do not have impressions. (Try pick keywords with difficult below  45% and above 100 impressions)

2 - Use the On Page Grander on your Moz Dashboard to make sure all your pages are well optimized especially for the  keywords you can compete.

3 - Check your competitors back links using open site explorer and see if you can get a link in any of the sites where they already have links.

If you pick the right keywords and your niche is not very competitive, you should be able to start seeing results doing just those 3 things.

[Philip-DiPatrizio]

Hey Kimberly,

I would highly suggest checking out the resources on this page: Learn SEO

A good place to start with the Moz Toolset is to click on (from within your campaign) "Search >> On-Page Optimization >> Add & Manage Page Grades".  You can enter your main page URLs and their corresponding main keywords.  Moz will automatically check a plethora of areas on your page and give you feedback on where you can improve the grade given.

Also check out "Crawl Diagnostics" under the same "Search" menu.  There's a lot of data in there about what's potentially harmful to your site.  Things like 404 pages, duplicate content, missing title tags, duplicate title tags, overly dynamic URLs, and much more.  If you are unsure of what something means, like "overly dynamic URLs" for example, and you've got 90 results for that, you can search Google for help on fixing it.  Or ask here.  Or you might even stumble into that issue and ways to resolve it in the "Learn SEO" link above.

Good luck!

[KarlBantleman]

The thing is not to worry because it can be hard to grasp at first but once you start to hear the same terms mentioned then you'll start to understand it better. Moz did this some time ago that's worth a read http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

Concentrate on making your title tags unique, descriptive whilst containing 1/2 of your keywords you want to rank for. There is a plugin called SEO for Wordpress that is ideal. You can edit your meta descriptions there too. Make sure you have a page for each service/product you are offering and ensure the content for these are descriptive and unique.

[Andy-Halliday]

Hi

You could start by looking at your domain authority and page rank of your site, and compare that to your competitors.

If you could share your domain name I can take a quick look for you.

Also might be worth looking at where your competitors are getting links from, and seeing how you could go about getting similar links.

That is the basic area I would start off with - but MOZ has some awesome features, get the basic's done first and then you can really start to get some value for your money.

Also watch the whiteboard Fridays, these are very useful and as they a video - a great way to spend Friday afternoons and you can quickly learn alot.