Does anyone recommend paying yelp $3600/Year for paid advertising?
-
For a Lawyer in Chicago?
any experiences with this would be helpful.
-
FCBM's point about their experience is important:
"I think that it was just a bad fit for our business."You have to really consider if Yelp is the right place people are searching for lawyers. In my opinion, Yelp is not the right starting place for people looking for a NEW lawyer to hire. It is more likely to be the right place for someone searching for reviews on a lawyer they are considering hiring. Big difference.
The budget? $300/month? You should ask them what the competitor's CTR and CPC are. I just checked for a couple clients and their CPC (on paid ads) with yelp is between 1.3% and 1.6%. CPC is actually set AUTOMATICALLY by Yelp and varies by industry. I've seen $4 to $15 CPC, but no lawyer accounts to help you out with.
Keep in mind - Yelp ad reps will send you an email that will seem very compelling, showing you competitor numbers. The problem is they don't break down the competition's organic vs. paid views (and they don't tell you who the competitor is).
They did this to a client of ours and we were able to crunch the numbers to show that the competitor got 7 TIMES the amount of organic profile views. But the email made it seem like they got 7 times more views (and leads) because they SPEND MORE. I put together this blog post on Yelp advertising that outlines the all the numbers of this falsely framed email that Yelp will send to business owners.
I also write about a client of ours that does extremely well with Yelp advertising and a potential scam that they put us through.
-
If I might revive this discussion, I actually have a similar situation for a lawyer based in California. He has recently obtained some very positive reviews on Yelp, earning him a 5 star rating. However, he has heard word through the grapevine that Yelp will lower the exposure of his positive reviews if he doesn't start advertising on Yelp as well. Personally, my gut is telling me this is not true (and would be quite unethical of Yelp!), but I have yet to find concrete evidence of it. Would anyone have any thoughts and/or research on this?
Thanks!
-
Good conversation going on here! Opinions are split on this topic. I'll toss some more opinions into the mix for you, John, in hopes that it will help you make up your mind about your own, unique situation:
http://venturebeat.com/2012/02/06/yelp-advertising-is-a-rip-off-for-small-advertisers/
http://techcrunch.com/2012/02/06/yelp-ads-not-a-rip-off/
Hope these provide further insight!
-
I'm with Dana on this No!
Look at how often you go onto Yelp yourself?
Then look at how many times you go onto Google, What I suggest is look where your clients are coming from using Google Analytics, If it's mainly Search Engine, which one? then possibly look into going Google Adwords or similar. If you do go down the PPC route you may also want to consider re-advertising.
Good Luck!
-
No.
That's all I have to say about that.
I am being serious.
Dana
-
It depends on what your after, direct sales or brand awareness.
If you after direct sales than I personally would paid $3,600 on Google Adwords - at least you can target the correct audience at the time they need a lawyer (when there searching on Google).
However if your wanting to build a brand that people remember in the time they need a lawyer then possibly advertising on Yelp might work. I am not a huge advocate of adverting on these sites, it might work in certain industries advertising on here, but think like a potential customer. If you wanted a lawyer in Chicago (or any other service), what would you do, go on Yelp or Google (or one of the other search engines).
Go where the customers are.
-
We spent $500 per month for 12 months with Yelp, it was quite a waste for us. For the $6000 paid for the year Yelp was placing our ads in the premium top section of the page in our areas, for related categories. This was getting on average 35-50 user views per month of the Yelp page.
However, I think that it was just a bad fit for our business. Our business does building maintenance for commercial properties, which does not fit the "Consumer" centric focus of Yelp. Also, we had zero reviews on our profile; we saw better success from Yelp when we got a single positive feedback than we did from paid ads.
I think it would may be worthwhile once you have some (positive) feedback on your profile to start with, then the paid ads traffic will be more effective.
I hope this helps.
-
I don’t think anyone will be able to come up with a Yes or No for this question especially with so little information.
Here is what I will look more if I had to make a decision about this:
- How many actually clients of you are recommending you (with a positive feedback) on Yelp. If your business listing is new on yelp putting that on paid advertizing will not be a good idea because on yelp people read recommendations before converting.
- How much more eyeballs a business can get (get the estimated data of it) and see if it’s worthy.
- What is the average client value that you are going to get from yelp?
And few more questions.
Once you have the answers of all the other questions the decision would be easier for you!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I publish Amazon reviews on my own site/products? Do I need to worry about duplicate content or anything else?
I'm redesigning my site expected launch early January. I'll be selling some products that are currently are only available on Amazon; and those listings have thousands of very positive reviews. I'm seeing apps that are available that will sync reviews from my Amazon seller account listings to my products on-site. I'd love to start my site off with the great validation these reviews are sure to provide customers, but I wonder how concerned I need to be about duplicate content or any other cons.
Reviews and Ratings | | VaporApparel2 -
It's been over a year of going back and forth with Google My Business team
It's been over a year of going back and forth with Google My Business team regarding my GMB page. It was active for 2+ years prior with over 20+ reviews. I email GMB weekly to find out the status of the page and they keep saying it is a technical glitch and they are waiting for an update. Would love to get any advice on how to resolve my business page so it appears again on the Google maps or who I can contact to resolve this issue. This is our third time creating a new G+ business page https://plus.google.com/+LocalSEOSearchToronto
Reviews and Ratings | | LocalSEOSearch_john0 -
Does embedding Yelp reviews hurt SEO?
Yelp has embed code for reviews now - does it count as duplicate content? Will this hurt or help my SEO?
Reviews and Ratings | | LindaWolfe0 -
Paid review service stars in search ads - why is that allowed?
I'm looking at paid review services like Trustpilot, FeeFo and others. I'm told I can filter out bad reviews, which I can't do with my Google Certified Stores reviews. I'm struggling to understand why Google include these in the reviews it uses for the star ratings in search ads. I know it's a different thing, but surely these reviews are in breach of the rules that Google apply to their own "My Business" reviews? They talk about "Conflict of interest: Reviews are most valuable when they are honest and unbiased" here: https://support.google.com/business/answer/2622994?hl=en Does anyone have a take on whether Google will drop these as the momentum builds in collection of their own reviews? Thanks, Paul
Reviews and Ratings | | PaulS710 -
Anyone used Synup recently?
They are now promoting themselves as an alternative to Yext. In theory it sounds good, as it includes listings management that publish updates within 72 hours, along with review monitoring and notifications. I'm wondering if they live up to their pitch.
Reviews and Ratings | | irapasternack0 -
Has Anyone Ever Used Nearby Now App for SEO?
Hello Moz World, I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app? As always, thank you for your feedback and time. Best Regards, Will H.
Reviews and Ratings | | MarketingChimp100 -
Do ratings/reviews show up in Organic Search Results anymore?
I read about using schema or h1review to add markup that would get an individual person's review to show up in organic search, but it was from 2013. I did a few queries for keywords in my area, and none of the results had this. Then I did some queries for generic things like "best pizza in Tampa" and "coffee in tampa" and they didn't have it either. So, is this still something that can be done or not? I do see it when a review site like yelp comes up or in ads, but I'm specifically talking about organic search results from our website. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Google Places/Affiliate/Partner Site
Hello, We are looking at the possibility of renting or leasing a small office but we're not quite at that point yet. We would like to take add Google Places/G+ by adding an address & phone number giving us more real estate for the small Brand we are trying to build. Does anyone have any suggestions as to what we could add? Thanks in Advance!
Reviews and Ratings | | TP_Marketing0