Shopify vs BigCommerce vs Lemonstand vs Yahoo
-
Have any of you moz folks recently had experience deciding where to build a small ecommerce site and had considered the following:
- Shopify
- Big Commerce
- Lemonstand
- Yahoo
Our site has been on Yahoo for 12 years. And I've seen designers the last several really complain about the limitations of customizing Yahoo stores and the checkout pages. Going to be creating a new ecommerce site for jewelry and thinking we should consider another platform.
Things like built in responsive design, ability to customize checkout, customize store easily without RTML (Yahoo proprietary language - not many developers use it), ability to scale up if needed, but affordable for entry, conversion optimization best practices built in, ability for good seo built in without having to use 3rd party. (Another crappy limitation of Yahoo stores is that they do NOT support a blog as part of the domain, ie, www.domain.com/blog.html which is much better for seo than their way - blog.domain.com)
I read on Rich Page's blog that he likes BigCommerce. I've spoken with Lemonstand and they have a lot of fashion sites using their new platform, and I'm seeing lots of new sites spring up using Shopify.
Any feedback would be greatly appreciated! I'm sure there are a bunch of folks like me that have similar decisions to make now.
Thanks!
Ron
-
No problem, I am one of their community moderators for their forum, so if you have any questions like if something can be done with it; you can send me at http://dh42.com/contact/ ( I hope this is ok, I don't want to put my main email address out to get scraped). I can let you know if something is a stock feature or not. Because with the hosted platforms like Shopify, Lemonstand, and BigCommerce the features are limited because you do not have access to the core application. With something like Prestashop or Magento for that matter since you have access, you can really do anything your budget allows.
-
Thanks Leslie. I'll check out Prestashop, I am not familiar with them. I'll reach out to you for more info on this.
Appreciate your help!
-
This falls out of the bound of which platforms you mentioned, but you should give Prestashop a shake. It is on the level with the other platforms you mentioned and more than likely ahead of them. It is OSS so it is free, all you have to pay for is your hosting.
I have a couple of jewelry store clients running Prestashop and it does very well with them. One of them has features such as 3d product rotation and where you can design pieces with what ever stone you choose and metal.
As far as SEO most all newer platforms are on the same level, which means the SEO of the platform means little to nothing. You have to do the SEO yourself with every platform.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify websites. I've been asked to do some SEO work for a client.
They have a Shopify site. It's been running a year without getting really any listings. Anyone else had this problem? Should we just build them a new website? Or do shopify site have a poor record of listing highly.Thanks
Conversion Rate Optimization | | BraveThinking0 -
How does Shopify attribute conversions?
I'm trying to resolve a number of conversion discrepancies found in Google Analytics. I discovered that Shopify also provides its own 'conversion details'. In some cases they correlate, which is awesome! But in many cases they do not. Anyone know why this is? And which is more reliable (remembering that Shopify is an actual, real order)? Does anybody know how Shopify attributes conversions (ie. last click, first click, or some hybrid of the two)?
Conversion Rate Optimization | | muzzmoz0 -
Grid view vs. List view
Hi I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages? We use list view, but I think grid view might work better. Thanks
Conversion Rate Optimization | | BeckyKey0 -
Bounce rate vs main domain and subdomain
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂
Conversion Rate Optimization | | MindlessWizard0 -
Browser-based redirect vs. dynamic content
Hey everyone, We have a free browser extension for Chrome and a paid web product for all other browsers. Given the differences in product and pricing (free vs. paid) I'd like visitors to see a different landing page based on their browser. Visitors using Chrome should see a landing page with content about the free browser extension, while visitors from every other browser should see a landing page with content about the paid, premium web product. I'm trying to decide between these two options: a) 302 redirect visitors from one static HTML landing page to another if their user agent suggests they're using Chrome b) Use javascript to make parts of the landing page dynamic and show a different CTA and different copy for visits from Chrome Does anyone have any experience with having to make this choice? What are some things I should take into consideration for optimal "crawlability" and page-load-speed? Thanks in advance!
Conversion Rate Optimization | | ipancake0 -
Checkout abandonment fix w/ Shopify?
Hey everybody. I run a digital product site on Shopify. Just wondering if anyone has any experience with on page fixes for checkout abandonment? On my site... 31% of people add to cart & never get to checkout. 66% of people reaching checkout abandon their checkouts. Obviously a lot of sales are flying out the window. Any advice would be greatly appreciated!
Conversion Rate Optimization | | PedroAndJobu0 -
A very pertinent .me TLD vs. a longer, less pertinent .com domain?
Hey folks, John here, first-time poster. I have a dilemma I suspect you folks have already have an opinion on, but I'm a bit stuck. I think i have two basic options for choosing a domain name with the format of : 1. I can nab a .me with a very smooth, brandable, and pertinent/convertible and memorable domain name; 2. I can get a more obtuse sounding, less pertinent, lengthy, and less memorable .com domain. This issue is getting the click in the SERP. Assuming the same ranking and meta description, will the smooth .me suffer worse than the rather awkward and long .com? Is it your opinion that all other things remaining equal, will a .me suffer demonstrably over a .com Also, I'm not terribly concerned with folks remembering its a .me or a .com for search purposes, but should i be concerned for email purposes? Many thanks for your input!!
Conversion Rate Optimization | | juanzo0070 -
Page Title Tags - SEO vs CRO ?
Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr1