How to Interpret Rankings Decline
-
My website operates in 14 languages, and overall we have not seen a decrease in traffic (hard to measure because we are very vulnerable to external factors)
I started using AWR about a month ago and in that time have seen the following changes in my visibility for some of my major markets: Nothing major in either direction, but any advice of how to delve deeper to find an explanation for the markets that are decreasing?
UK: 15% ->13%
RU: 25 -> 26%
AU: 25% -> 21%
DE: 18% - 19%
ES: 11% -> 10%
SE: 42% -> 44%
-
Hi Sara,
Following up on this one - has there been a real drop in rankings that you have verified?
-
Have you manually verified drop in rankings where visibility is shown down in AWR?
-
I have all that set up, but it's not major enough to tell me anything because my industry is so affected by the market and fluctuates according to external factors.
-
Have you broken down your analytics by the same regions?
Do you have GWMT set up? If you do, then you can also check GWMT impressions by region to see if there is a real dip.
There are other tools in the market that may look at your visibility better, but without looking at the site, there could be a host of situations.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website have Caching/Indexing / Ranking Issue
Hi, My Website (https://www.v3cars.com) is not cached or indexed on regular basic from last 15 days. before this it was cached or indexed on regular basic. We are uploading fresh content on daily basic. Currently my new content is not ranked anywhere in Google even after cached or indexed. Please help and suggest. Sandeep - Love to Cars
Algorithm Updates | | onlinesandeep0 -
Is anyone else's ranking jumping?
Rankings have been jumping across 3 of our websites since about 24 October. Is anyone seeing similar? For example ... jumps from position 5 to 20 on one day, then back to 5 for 3 days and then back to 20 for a day I'm trying to figure out if it's algorithm based or if my rank checker has gone mad. I can't replicate the same results if I search incognito or in a new browser, everything always looks stable in the SERPs if I do the search myself
Algorithm Updates | | Marketing_Today0 -
W3C Validation: How Important is This to Ranking
Hi, I'm currently working with a developer who is trying to tell me that validation errors and warnings are of little to no importance in a website's SERP. In the past, whenever I've had a site that was experiencing problems ranking for a keyword terms, this was one of the first places we'd look. Is this still a relatively important component in getting a site to rank?
Algorithm Updates | | maxcarnage2 -
Home Page not ranking?
Hey guys, I'm working on a relatively new client and have noticed that all the initial rankings that we have point towards a sub page rather than the home page. Only a branded search appears to bring up the home page which seems really strange. Any ideas? Home page; www.geraldmiller.com Sub page (ranking); www.geraldmiller.com/dwi-dui-defense
Algorithm Updates | | Webrevolve0 -
Another Domain ranking instead of my Domain
Hi My Domain name is Replicahause.net, 2 weeks ago my server had an outage for 3 days and my rankings dissappeared in google entirely, however i also noticed that when i typed in my domain name "replicahause" or "replicahause.net" , i would see abhishekyadav.com appearing on #1 in google which does a 301 into Replicahause.net I was able to convince the owner of Abhishekyadav to remove the 301 but my site Replicahause.net's Rankings still does not appear to have come back to google, is there something i'm missing here ? We were ranked #1 to #10 for at least 40 keywords, they've just seemed to dissappeard after the server downtime we had and the 301 from AbhishekYadav.com Thanks
Algorithm Updates | | jansimon0 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0 -
Will signing up for Google Places affect my national rankings
OK, Here is a question which I can't find but think people have thought about. I would like to know others opinion. I have had a site that ranks well under generic national keyword terms. (not geographically specific) Its a small website, only 10 pages. We get 85% of our business from online applications. These applications come from all over the united states.Our SERP rankings generate 70% of all our traffic. My question is this: we operate in a state where we don't do business. We are a virtual business. Should I sign up for google places? Will It hurt my national SERP rankings?
Algorithm Updates | | FidelityOne0 -
Very Erratic Ranking
Over the last month our ranking for "Web Design in Cumbria" has fluctuated from position 2 to position 10 a couple of times a week on Google UK.It tends to go to position 10 on a Friday but bounces back to position 2 on the Saturday. Then it goes back to 10 on Monday / Tuesday then back to 2 the next day. Does anyone have any idea why, cause it is confusing the hell out of us? Thanks Fraser
Algorithm Updates | | fraserhannah0