If you worked as an SEO in Facebook's marketing dept...
-
How would you improve their exposure on Google?
-
One thing I've previously wondered before is why they are not better capitalising on the place data that they have. For any given named location they have a growing collection of businesses and organisations with quite deep and unique content (their posts). This gives them the potential to have massive numbers of "hair dressers in southampton" type pages that have far more mature content than most of the sites that sit on those SERPs.
This traffic would also seem to be closely aligned with their advertising packages (plumbers in places close to southampton might want to pay to have their ads shown on that page), which makes them valuable pages in terms of direct ad revenue and also for convertising more businesses to have places pages and to become potential advertisers themselves.
That would definitely be one of the first things I tackled if I were doing SEO for FB. If nothing else it would give me peace of mind and put an end to something that has been troubling me for years!
-
I saw a thread on Quora about this, the interesting thing was a ex Facebook SEO actually came in and posted some strategies around methadologies in which Facebook could potentially use to take their SEO to the next level but were deemed to aggressive:
If I worked in their dept, I would be thinking on big levels as the post above, you cant really think on a level of 10 meta tags you need to think of big site SEO and dealing with millions of pages and the tactics that can be designed from such strategies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use LinkedIn as marketing tool
Depending on what market you're in LinkedIn seems to be extremely powerful, does anyone have any experience of marketing using LinkedIn as a platform? All suggestions and tips welcome...
Social Media | | seoman101 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Facebook description - How it affects SEO
Hello MOZ community, Today my SEO team and I talked about the activities we do in the social media. And one of the things that we discussed is the post description/caption. We upload a lot of unique, fresh and high quality content to our website on daily base, so we want our customers to reach these articles by sharing it on our social media channels. My question is: what is the best way to share a post in Social Media Channels and specially on Facebook ? what description should we use ? is it better to use the article's title? or new text with CTA (call to action) and ask the users to click on the link to read the article in our website ? Another question: how can we use the keyword targeting in the Social Media ? Thanks 🙂
Social Media | | JonsonSwartz0 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Contacting Facebook
Does anyone know how to make meaningful contact with Facebook??? Last month I tried to set up a couple Facebook PPC campaigns for a couple clients only to find out that I can't because another client of mine for whom I set up a Facebook PPC campaign last fall has an outstanding balance of a whopping $30. To be clear, I was only an admin on the client's Facebook page. Their credit card (not mine) was in use, and they didn't pay their bill. So now, Facebook is holding that against me. I've contacted them through one of the help forms on the site. They clearly don't understand where I'm coming from. I've now sent them 3 emails, and now I'm not receiving a response. I just recently resorted to sending a direct message through Facebook to Facebook Marketing. No response. It really does boggle my mind how they're penalizing me, and in turn, my clients, because another former client of mine from nearly a year ago has a $30 balance. I'm not even an admin on the one client's Facebook page anymore?! With AdWords, I regularly have clients who owe Google money but that doesn't affect all of my other clients.
Social Media | | stevefidelity0 -
Need people's opinion on if this is good advice for link building
What google wants is authority, relevancy, quality and engagement. If you have an authority in your niche and place relevant content on your website plus grammar free, unique and a lot of words, and social influence via Twitter, Facebook, Google +... You shouldn't be worried about the speed of building back links. I checked your website and it seems like an authority site. PR5, 18K backlinks plus $38K SE free traffic (according to SEMrush)... You just need a social influence to boost your authority. Create Twitter, Facebook, Google+ accounts for this website and also Facebook and Google+ pages. Then Create 30 web 2.0 accounts and on each one post three articles. Two of them are an account activation (this is what I call it), which can be just grabbed from ezinearticles and spun. Keep the links to the articles at the bottom of the pages. Once your web 2.0 sites are indexed by Google publish 800+ words quality relevant content with two links to your website. One to your root domain and one to the most relevant page your website (I mean relevant to the 800+ words article). Do this on each of those 30 web 2.0 sites. After this blast all of the 800+ articles with all kind of backlinks. Forum profiles, blog comments, article directories... Just use Senuke and other software. And don't forget to create a facebook fan page for each of the web 2.0 sites. In one month, you'll see a heck of a move in rankings. Where does the bookmarking part go? You need to bookmark every single URL you want Google to see. And if you want to outsource it, I highly recommend you to get a full time VA who would do this for you. Hope it helps. And your answer to your question about speed, if your site is older than 3 months don't care about the speed. Care about the quality.
Social Media | | newcitymoving0 -
Adding large facebook like box
How do you add a facebook like box to the home page here nlpca(dot)com It's a large like box with pictures. I added this below the body: and this on our site (Joomla site): http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142" data-width="217" data-show-faces="true" data-stream="false" data-header="true">
Social Media | | BobGW
What am I doing wrong?0 -
Ashton Kutcher talks about SEO?
Search for SEO in Twitter and top result says: "aplusk: I'm starting to become convinced that people put my name in articles just to improve their SEO or hoping I'll tweet it." When you click on the result it brings nothing! Another weird thing, when I search for the sentence and view cached Google result it immediately redirects (which is unusual and annoying). I managed to find a text only version of cache here. Can somebody please explain what's going on here?
Social Media | | Dan-Petrovic0