Target term hits a glass ceiling despite A grade
-
Greetings from 13 degrees C wetherby UK
Ive hit a roadbloack in my attempts to get a target term onto page one, below is a url pointing to a graph illustrting the situation. The target term is on the graph (I'm reluctant to stick it in here incase this page comes up)
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/glass-ceiling-office-to-let.jpg
This is what Ive done to date for page -
http://www.sandersonweatherall.co.uk/office-to-let-leeds/1. Ensured the Markup follows SEO best parctice
2. Internally linked to the page via a scrolling footer
3. Shortened the URL
4. Requested the Social media efforts points links to the page
5. Requested additional contentBut i wonder... Is the reason for hitting a glass ceiling now down to lack of content ie just one page or is there a deeper issue of an indexing road block?
Any insights welcome
-
The points which you've mentioned/explained is only related to optimization. What exactly are you doing on promotion part.
I guess you must be promoting this page via:
- Guest Blogging
- Forum Participation
- Directory Listing (High quality directories, regardless of NO/DoFollow and PR)
- Article Syndication
- PRs, etc.
- Sharing content on FB, Twitter, G+, etc. (very important)
If not then start immediately. Optimization helps in better indexing but not directly in SE Rankings.
Apply variation in Anchor Texts while developing links, so that it looks natural. for e.g:
- office to let deals in Leeds
- office to let Leeds
- office to let in Leeds, etc.
It appears as if the bounce of this page would be relatively high, NO?
-
Hitting the A grade in terms of on page, in most cases, doesn't mean your site will make it to page one. So the next step is to delve deeper into your off page.
Couple of Suggestions:
- Maybe support the page more by linking through from your own blog (http://thesandersonweatherallblog.com/) with useful content. Have your social team spread the message to your target audience and you should earn a few back links for this.
- Take link data pulls from OSE or Majestic of your competition who are ranking on page one for your target term and have a look at the types of links they use and see if you can "piggy back" of their methods.
- With the geographic nature of your target search term, you will always be up against places listings within the SERP, it may be worth optimising you places listing at your office in the centre of Leets around this search term.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo Targeting a Country Domain
Hey Mozzers A customer of mine hosts an international web shop on a country domain (customer.ch) which is automatically targeted to 'Switzerland' by the Google Search Console. So far so good, the shops for Switzerland are all in a subfolders /ch/. However, there are 2 more shops in two more subfolders: /de/ (for Germany) and /row/ (for the rest of the world). Google thinks both /row/ and /de/ are Swiss shops which results in searchers on Google.ch currently getting /row/ with the wrong currency and language pair. Question: I can't set the targeting for customer.ch/de/ in the search console to Germany, it's set by the domain country to Switzerand. Also, the customer doesn't own customer.de. How can I still let Google know that customer.ch/de/ is the shop to be displayed only to searchers from Germany, but not to searchers from Switzerland? Thx!
Technical SEO | | ChrisCronimund0 -
Do the terms in a website url drive search hits
I've tried to do a search on a few key words that I knew was on my landing page and I couldn't get Google to find it. So I thought maybe I needed to change my url to reflect a few the terms.
Technical SEO | | Toal0 -
Is this a Penguin hit; how to recover?
Our site is: www.kibin.com Our organic search traffic has dropped significantly in the last few days (about 50%). Although we don't have a ton of traffic coming in via organic search, this is a huge blow. We we previously the top spot for keywords like 'edit my essay', 'fix my paper', and 'paper revision'. These kw phrases linked to smaller services pages on our site such as: kibin.com/s/edit-my-essay kibin.com/s/fix-my-paper kibin.com/s/paper-revision We no longer rank for these keywords... at all. My first question/concern is... is this a Penguin penalty? I'm not sure. Honestly, I know we have some directory links, but we've never been aggressive on the backlink front. In fact, in the last few months we've been investing quite a bit into content: kibin.com/blog If this is a Penguin penalty, how should I best go about cleaning this up? I'm not even sure what links Google would be considering spammy, and again... we really don't have that extensive of a backlink profile. Please help, this is a real blow to our business and it's got me a big freaked out. Thanks!
Technical SEO | | Kibin0 -
Location targeting with no physical location
If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area? I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ? Thanks!
Technical SEO | | underscorelive1 -
Creating in-text links with ' 'target=_blank' - helping/hurting SEO!?!
Good Morning Mozzers, I have a question regarding a new linking strategy I'm trying to implement at my organization. We publish 'digital news magazines' that oftentimes have in-text links that point to external sites. More recently, the editorial department and me (SEO) conferred on some ways to reduce our bounce rate and increase time on page. One of the suggestions I offered is to add the 'target=_blank" attribute to all the links so that site visitors don't necessarily have to leave the site in order to view the link. It has, however, come to my attention that this can have some very negative effects on my SEO program, most notably, (fake or inaccurate) time(s) on-page. Is this an advisable way to create in-text links? Are there any other negative effects that I can expect from implementing such a strategy?
Technical SEO | | NiallSmith0 -
SEO Terms for Internal Vs External
Hey there! I am writing up an SEO plan for our company and wanted to get the groups input on the use of some SEO terms. I need to organize and explain these efforts to nonSEO people. I usually talk about, SEO in terms of "Internal" vs "External" efforts. Internal SEO efforts being things like Title Tags, Description Tags, Page Speed, Minimizing errors, proper 301 redirect, content development for the site, internal linking and anchor, etc. External SEO efforts being things like Link building, social media profile setups and posts (FB Twitter Pinterest, YouTube), PR work. How do you split these out? What terms do you use? Do you subdivide these tasks? What terms do you use? For example, with Internal, I sometimes talk about "Technical SEO" that has do to with making sure that site speed is working well, 301s are setup correctly, noindex tag etc are all used properly. These are things that different versus "On Page" efforts to use keywords properly etc. I will also use the term "Site Visibility" for non SEOs to explain the technical impact. For example, if your site has the wrong robots.txt, if you have 500 errors everywhere and a slow site, if you are sending spiders down a daisy chain of 301s, it is difficult for the key parts of your site to be found and so your "Visibility" to the engines are poor. You have to get your visibility up, before you begin to then worry about if you have the right keywords on a page etc. Any input or references would be appreciated.
Technical SEO | | CleverPhD0 -
Targeting multiple keywords with index page
Quick keyword question.... I just started working with a client that is ranking fairly well for a number of keywords with his index page. Right now he has a bunch of duplicate titles, descriptions, etc across the entire site. There are 5 different keywords in the title of the index page alone. I am wondering if it OK to target 3 different keywords with the index page? Or, if I should cut it down to 1. Think blue widget, red widget, and widget making machines. I want each of the individual keywords to improve but don't want to lose what I have either. Any ideas? THANKS!!!!
Technical SEO | | SixTwoInteractive0 -
UK and US subdomain. Can both rank for some keyword terms?
One of my clients has one root domain http://www.website.com and there are two versions, the US and the UK. So there are two subdomains uk.website.com and us.website.com. Both subdomains contain similar content/landing pages and are going after the same keywords. One site is supposedly crawled by UK crawlers but still shows up in US-based SERPS. Will Google take into account that both subdomains are going for the same keyword terms and only rank one of them? How is this kind of thing handled?
Technical SEO | | C-Style0