How do I influence what page on my site google shows for specific search phrases?
-
Hi People,
My client has a site www.activeadventures.com. They provide adventure tours of New Zealand, South America and the Himalayas.
These destinations are split into 3 folders in the site (eg: activeadventures.com/new-zealand, activeadventures.com/south-america etc....).
The actual root folder of the site is generic information for all of the destinations whilst the destination specific folders are specific in their information for the destination in question.
The Problem: If you search for say "Active New Zealand" or "Adventure Tours South America" our result that comes up is the activeadventures.com homepage rather than the destination folder homepage (eg: We would want activeadventures.com/new-zealand to be the landing page for people searching for "active new zealand"). Are there any ways in influence google as to what page on our site it chooses to serve up?
Many thanks in advance.
Conrad
-
Hi Conrad,
Aside from internal linking, it is also important to look at the page titles, and these could do with some work.
When crafting page titles, you want to remember that Google has changed how they calculate how much is now shown, and this equates to 56 characters (512 pixels). MOZ has a tool to show you what would be seen here.
You say that when someone searches for "active new zealand", then you want this page to be returned http://activeadventures.com/new-zealand
However, the page title of that page is "New Zealand Hiking & Adventure Tours & Vacations | Active Adventure".
This title is also a little spammy, and you need to get your desired phrase in there as well, if you can. Rather than what is there, I would have "Active New Zealand adventure tours | Active Adventure". This gets both key phrases in and fits into the 512 pixel limit that Google now has.
Internal linking can also help by explaining more to Google about the pages as well. A strong anchor text around each phrase would be desirable here.
If you want a hand with any of this, just drop me a PM and will be happy to give you some pointers.
-Andy
-
Looking at your internal linking, I don't see many links beyond menu, logo and breadcrumbs. Your site rarely links from the body of pages. This is most noticeable on your home page, which has no internal links in the body. Everyone has their opinion on this, but in my experience I see the most benefit from links from the body.
The other thing I notice is that the keyword text for your breadcrumbs at the individual destinations has "Home" instead of the destination like "New Zealand." If you wanted to make this a less confusing link, on the user end, you could just change it to "New Zealand." It's also a potential spot for a more optimized link if you were so inclined.
What I'd suggest doing is linking to your destinations from the home page, decreasing its relevance for that exact term while improving the relevance of the next page, and working on body level internal links on the internal pages of each destination.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hide sitelinks from Google search results
Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!
Technical SEO | | MainstreamMktg0 -
My pages are being crawled, but not indexed according to Search Console
According to Google Search Console, my pages are being crawled by not indexed. We use Shopify and about two weeks ago I selected that Traffic from all our domains redirects to our primary domain. So everything from www.url.com and https://url.com and so on, would all redirect to one url. Have added an attached image from Search Console. 6fzEQg8
Technical SEO | | HariOmHemp0 -
Top Landing Page has disappeared from Google Search Console but still shows at the top of Google
Hi, One of the top landing pages in my website has disappeared from GSC Search Analytics results. But I do get a good traffic from that page until now. What might be the reason for GSC to stop showing it on the results?
Technical SEO | | eduapps0 -
How to Remove Web Cache snapshot page & other language SEO Title in Google Search Engine?
Hi... Please tell me how to remove web cache link given below. I have changed my SEO title but it can't be changed...Any other methods for without using webmaster tools. Kw3arat
Technical SEO | | Thilak_geo040 -
Google not indexing /showing my site in search results...
Hi there, I know there are answers all over the web to this type of question (and in Webmaster tools) however, I think I have a specific problem that I can't really find an answer to online. site is: www.lizlinkleter.com Firstly, the site has been live for over 2 weeks... I have done everything from adding analytics, to submitting a sitemap, to adding to webmaster tools, to fetching each individual page as googlebot and then submitting to index via webmaster tools. I've checked my robot files and code elsewhere on the site and the site is not blocking search engines (as far as I can see) There are no security issues in webmaster tools or MOZ. Google says it has indexed 31 pages in the 'Index Status' section, but on the site dashboard it says only 2 URLS are indexed. When I do a site:www.lizlinketer.com search the only results I get are pages that are excluded in the robots file: /xmlrpc.php & /admin-ajax.php. Now, here's where I think the issue stems from - I developed the site myself for my wife and I am new to doing this, so I developed it on the live URL (I now know this was silly) - I did block the content from search engines and have the site passworded, but I think Google must have crawled the site before I did this - the issue with this was that I had pulled in the Wordpress theme's dummy content to make the site easier to build - so lots of nasty dupe content. The site took me a couple of months to construct (working on it on and off) and I eventually pushed it live and submitted to Analytics and webmaster tools (obviously it was all original content at this stage)... But this is where I made another mistake - I submitted an old site map that had quite a few old dummy content URLs in there... I corrected this almost immediately, but it probably did not look good to Google... My guess is that Google is punishing me for having the dummy content on the site when it first went live - fair enough - I was stupid - but how can I get it to index the real site?! My question is, with no tech issues to clear up (I can't resubmit site through webmaster tools) how can I get Google to take notice of the site and have it show up in search results? Your help would be massively appreciated! Regards, Fraser
Technical SEO | | valdarama0 -
My pages are not listed in search results
My URL is: puremobile.comI have two websites: puremobile.ca and puremobile.com : both same products, but different discription , but same title of productwhen i exact search a product for example :** "HTC 70H0029701M Smartphone Case Large"** , puremobile.ca shows up , but not puremobile.com I have no issues with indexing, webmaster tools is indexing normallywhen i search for: puremobile.com "HTC 70H0029701M Smartphone Case Large" , i get the puremobile.com product page.but when i search ANY product (no matter how unique its title or description is : google doesnt display puremobile.commy PR ( as i far as i can see was PR 5 last year, and today when i checked it was PR 0) .. I havent been doing any fishy Link building, some basic blogger outreach ( non paid), and social bookmarking. and my blog is very active and I have original content on my pages.what is causing this? and how can i resolve this issue.any help is greatly appreciated
Technical SEO | | puremobile0 -
Why is google not deindexing pages with the meta noindex tag?
On our website www.keystonepetplace.com we added the meta noindex tag to category pages that were created by the sorting function. Google no longer seems to be adding more of these pages to the index, but the pages that were already added are still in the index when I check via site:keystonepetplace.com Here is an example page: http://www.keystonepetplace.com/dog/dog-food?limit=50 How long should it take for these pages to disappear from the index?
Technical SEO | | JGar-2203710 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0